REACH

Last year, REACH launched our inaugural Pre-Coachella Gifting Suite in Los Angeles, bringing together 750+ top influencers (each with 1M+ followers) and powerhouse brands like Revlon, Beyond Meat, Liquid Death, and more. When I first envisioned this event, my goal was to seamlessly blend impact, influence, and unforgettable activations. We didn’t just give out brand products, we also created experiences. From bouquet-making and eyebrow threading to massages and interactive brand activations, we made sure every guest left with more than just a gift bag. Across all RSVP’d attendees, we reached 1.75 billion followers!!! ?????? ????’???? ???????? ?????? ?????????? ??????! ?? April 5, 2025 ?? Santa Monica, California ?? 500 top influencers ?? Activations, exclusive brand gifting, and more! Let’s make this even bigger :) who's in???

I've only been at college for two semesters and let me tell you that being a part of USC REACH was one of the best decisions! Reach is such a welcoming community, I can still vividly remember the member reveal last semester and I would have never thought to be standing here in my second semester as the Director of Marketing on the Executive Board. I plan on being a part of this chapter till I graduate from the University of Southern California, and I will continue pushing it forward as much as I can! Taking inspiration from Nila Makhfi's post, I wanted to acknowledge all the seniors who will be graduating soon: Nila Makhfi – Your unwavering passion and commitment to everything you do never cease to inspire me. The way you consistently pour yourself into your work with such determination sets a remarkable standard for all of us. Jenna Gestetner – I’ve always looked up to your remarkable work ethic and the way you balance your role as a creator and student. Your social media presence serves as a true example of how to seamlessly merge passion with professionalism. Chandra Delano – As a fellow PR major, you have a unique understanding of my passion for both the entertainment industry and social media. Our conversations are always engaging, insightful, and full of energy – I’m always learning something new from you. Claire Lucas – You have one of the most welcoming and positive spirits I’ve ever encountered. I’ve always looked forward to our conversations during meetings, whether we were catching up on social media trends, dance, or even our class experiences. Your warmth and kindness make every interaction memorable.

After 12 years as a content creator & a few million followers later, this is what I'd do if I had to start from scratch today. My mom and I had the chance to speak to a class of college students at Middle Tennessee State University (MTSU) about creating content with purpose and making a living from it. Huge thanks to REACH for having us out—can’t wait to see these students’ creator careers take off! #creatoreconomy #contentcreator #influencermarketing #mtsu #reach #mtsureach

?????? Shine Talent Group and REACH Nationals are launching a free webinar series aimed at helping aspiring creators build a career! ?????? Covering topics like selecting a manager and negotiating brand deals, the program will also feature live events where creators can pitch Shine for a chance to be cast in campaigns or land a representation deal with the agency. The first webinar is next Wednesday at 9:00 AM PT. Please share with any students who may be interested! RSVP Here: https://lnkd.in/deyv9yfu

REACH stands with Los Angeles. Our hearts go out to everyone impacted by the devastating wildfires in Los Angeles. We stand in solidarity with our employees, partners, clients, and nonprofit chapter members at universities including University of Southern California, UCLA, Loyola Marymount University, California State University, Northridge, and beyond, who have been affected by this tragedy. In moments like these, community is everything. We’re inspired by the resilience of the people of LA and the heroic efforts of first responders working tirelessly to protect lives and homes. At REACH, we believe in the power of collective action. To support recovery efforts, we encourage donations to organizations like the Los Angeles Fire Department Foundation and the American Red Cross. Every contribution helps rebuild lives and restore hope. Let’s come together to uplift our communities and make a difference. #REACHforLA #Resilience

Agencies are doing campus ambassador programs all wrong. Most of them rely on setting up booths and handing out free products, hoping students will stop by. Let’s be honest—who’s stopping at a table while rushing to class? That approach doesn’t engage anyone meaningfully. Companies also often recruit people who don’t actually care about their brand. They’re just there for the paycheck, pretending to like something they don’t. This creates inauthentic content that students see right through, and it’s not doing brands any favors. Our approach at REACH is different. Our programs are powered by individuals in our nonprofit—students and microcreators who are genuinely passionate about the brands they represent. These are people who truly want to share these products and experiences with their peers. We call our ambassadors, evangelists! Rather than relying on generic tactics, we work to integrate brands naturally into campus life. Whether it’s through tailored events, creative content ideas, or building genuine excitement, we make sure the connection feels authentic and not forced. No one wants a transactional relationship. Students resonate with real, meaningful interactions, and that’s where REACH excels. We build relationships, not just campaigns, and it shows in the results we get. Success isn’t about handing out free stuff—it’s about building excitement and trust. By empowering our ambassadors with tools, creativity, and genuine support, we create programs that are impactful and lasting, not just a flash in the pan. That’s how it should be done!

About a year ago, Monisa Yusra and I brought a nationwide social media chapter to UIUC. Last week, we had our full-circle moment The summer after my freshman year, a friend forwarded me an email from USC and UCLA students about starting a REACH chapter at UIUC He was graduating and thought I’d be a good fit. But I knew an even better one to lead the way. A close friend of mine who had previously founded something very similar - Monisa Yusra Our first info session? 7 people showed up. Since, our board skipped school for a trip to LA, and UIUC Reach has grown to 250+ applicants What began as two sophomores bouncing ideas back and forth has matured into a living and breathing community of college creators So when they asked us to come back and speak on last week's Creator Panel, it was a no-hesitation yes :) Shoutout to some of my closest friends and fellow panelists: Alex Yuan, Chahat Kapoor Oyundalai Batmunkh, + Philip Vu for the photo creds + Phil Edat for the invitation

We’re glad you’re apart of our #ReachFam! Angelina Guzzo

?? Calling All College Students Interested in Social Media, Marketing, and Content Creation! ?? Are you passionate about social media, the creator economy, or digital marketing? Do you see your campus thriving with creators and want to connect with them? Now’s your chance to get REACH started and further the fast paced creative experience at your university. What is REACH? REACH is the fastest-growing social media and creator economy business. Our Nationals division, a nonprofit, operates on over 75 campuses—including UCLA, University of Pennsylvania, and The Pennsylvania State University—we’re looking for passionate students to help us expand our chapters and highlight our mission! What Can You Expect as a REACH Member or Chapter Leader? ? Host creator workshops, influencer content days, and exclusive university socials ? Connect with industry professionals ? Build a network of 2500+ members worldwide ? Gain hands-on experience and insights into the creator economy, enhancing your skill set and future career prospects Whether you’re interested in marketing, content creation, talent representation, or bridging the gap between tech and the creator space, REACH has something for you. Contact Us to Start a Chapter at Your University and be part of bringing our mission to your campus! ?? #REACHChapter #JoinREACH Email Us at [email protected] for more information

Launching and supporting student-driven content creator clubs and courses since 2017, REACH was featured in The Hollywood Reporter’s recent article on the leaders and educators of the influencing industry?? Since its beginning at? USC in 2017, REACH has expanded to more than 75 universities and continues to be a leader for brand collaborations targeting younger audiences through college creators. ?? Creator Economy Statistics from the article: - The creator economy’s estimated value being $250 billion, with the figure projecting to double in the next few years - 50%+ of Gen Zaspire to become influencers - 54% of Americans ages 18 to 60 have stated they would quit their jobs to make a living as a full-time influencer Special thanks to Digital Media Marketing Expert Lia Haberman for interviewing and featuring our CEO Dylan Huey. Read Dylan’s take on why college creators should be on every brand’s radar: