March is for Women—Let’s Talk Change This month is all about women, so here’s a spotlight on something powerful—ITC Limited Sunfeast Mom's Magic Will of Change campaign. They’re tackling an issue that doesn’t get enough attention: equal inheritance for daughters. Why is this awesome? Because true equality isn’t just about laws—it’s about breaking deep-rooted norms that keep daughters from what’s rightfully theirs. At Rcoz, we know change starts with conversation, and campaigns like this push those tough but necessary talks forward. Shoutout to ITC Sunfeast Mom’s Magic for using their platform to make an impact. These are the conversations that move us toward real change. #WomensMonth #InheritanceEquality #ITC #SunfeastMomsMagic #WillOfChangeCampaign #BreakTheBias #EqualRights #SouthAsianWomen #Rcoz #StoriesThatMatter
For generations, a deep-seated bias has often denied daughters their rightful inheritance. Yet, a mother’s unique influence holds the power to question age-old norms. ITC Sunfeast Mom’s Magic is sparking such a change through the launch of its Will of Change initiative where mothers can visit www.willofchange.com to pledge for an equal inheritance for their daughters. Join in to bring about change and give the inspiring new TVC that advocates equality a watch: #BuildingBrands #DelightingTheConsumer #TheITCWay #SunfeastMomsMagic #WillOfChange