RC Cola International

Bright, crisp, and refreshing—RC Refresher is the perfect addition for bottlers aiming to elevate their lineup. From fruit-forward mixers to flavored sodas, this range brings a timeless yet modern twist that consumers love. Supported by RC Cola’s strong brand and marketing power, RC Refresher is ready to help bottlers capture new market segments and drive growth. Explore how RC Refresher can elevate your portfolio. #RCCola #RCRefresher #MarketGrowth #BeverageInnovation

We are excited to announce that RC Cola has won Silver for Best Brand Evolution at the Transform Awards Asia 2024! - Transform magazine ??? The Transform Awards recognize excellence in brand development and transformation, celebrating the creative and strategic efforts that bring brands to life in fresh, impactful ways. Our recent RC Cola rebrand represents more than just a visual update—it’s a celebration of our legacy of bold refreshment, our global community of Bottlers, and our vision for the future. The rebrand honors our roots while positioning us as an exciting, innovative choice for today’s consumers. Read more on the Transform Magazine here: https://hubs.ly/Q02YTpYq0

Staying informed about global beverage trends helps brands understand shifting consumer preferences and maintain relevance in the market. Today, many consumers prioritize health and wellness when choosing beverages, with an interest in options that feature low-sugar or natural ingredients. Keeping pace with these shifts can attract a broader consumer base. Learn how RC No Sugar aligns with these trends: https://hubs.ly/Q02Y26sr0 #RCCola #RCNoSugar #SugarFreeBeverage #MarketExpansion #HealthyBeverage #BeverageIndustry #ConsumerTrends #GlobalBeverage

Happy Halloween from RC Cola! ?? This spooky season, we’re celebrating the magic that our Bottlers bring to every bottle, keeping RC Cola a timeless favorite. #RCHalloween #SpookySeason #BeverageIndustry #RCCola

Since 1905, RC Cola has been a part of shared moments across the globe, constantly evolving to meet the tastes of each new generation. Inspired by this journey, we’re showcasing a story that honors our rich heritage while paving the way for future growth. Through nostalgic imagery blended with a vibrant, modern touch, we celebrate the markets and communities that make RC Cola a timeless favorite. It’s our way of reinforcing the brand's enduring appeal and global presence. We’re excited to continue this journey with our Bottlers, creating opportunities and driving success together #RCCola #BeverageIndustry #BeverageLegacy #RefreshingMoments #Innovation

The holiday season is around the corner! It’s the perfect opportunity for RC Cola Bottlers to maximize sales with strategic holiday packaging, seasonal promotions, and retailer collaborations. Check out our latest blog for actionable insights on driving growth this festive season - https://hubs.ly/Q02Vrjbl0 #RCHolidaySuccess #BottlerTips #MaximizeSales #RCCola #BeverageIndustry

As the beverage industry evolves, functional drinks are leading the way, providing hydration and health benefits like energy boosts and immune support. With the market projected to hit $270 million by 2030, health-conscious consumers, especially Millennials and Gen Z, are shifting from sugary sodas to nutrient-rich alternatives. Read more in our latest article below ?

With 1 in 3 global consumers craving new, unique beverage flavors according to Innova Market Insights, the RC Flavor Collection is your key to meeting this demand. Available in Vanilla, Lime, Apple, Coffee, Marshmallow, and Winter Spice, these flavors offer a captivating twist to the classic RC Cola taste. Tailored for different seasons and customer preferences, they provide an excellent opportunity for Bottlers to boost sales and stand out in the market. #RCCola #BeverageInnovation #RCFlavorCollection #BottlerOpportunity #FlavorTrends

Did energy drinks become so popular, they now have their own holiday?! Yes, you've heard that correctly, today we're celebrating National Energy Drinks Day! With the market valued at $55 billion?and predicted to steadily grow, energy drinks are currently the biggest hype within the beverage industry. Our answer? The?beloved RC Cola Double Caffeine. You can read more about functional beverages, including energy drinks, here:?https://hubs.ly/Q02N0tld0 #RCCola #BeverageIndustry #Bottlers

Being responsive to shifting consumer tastes is critical to strengthening your brand. Here's how you discover beverage trends before your competitors do: 1. Social listening. Social media platforms are a gold mine of opinions and reviews. 2. Current events. Just think about how pandemic boosted takeaway sales. Observe what's happening around you and use that as an opportunity. 3. Networking. Your competitor can also work as inspiration, it's always great to hear what others are up to and see how you can use it for your advantage. 4. Focus groups. Releasing new product or flavor? Organizing focus group will help you gather valuable feedback to determine which direction you should go. What other tips do you recommend? #RCCola #TipsForBottlers #BeverageIndustry