rbb Communications

??? This is rbb Communications. For 45 years, we’ve turned clients into breakout brands, creating emotional connections that transcend awareness and drive real, measurable impact. From cutting-edge PR to powerful digital campaigns, we break through the noise and build loyalty that lasts. Check out how our approach fuels client success and strengthens brands in today’s fast-changing world. #BreakoutBrands #ClientResults #rbbCommunications #PR #Communications #rbbExcellence #video #marketing #digital #creative

The agency world is evolving fast, and staying ahead means embracing change.????rbb CEO, Christine Barney, APR weighs in on one of today’s biggest disruptors—how workplace evolution is reshaping agency productivity and talent management. Read more in @Forbes: https://lnkd.in/e-r5Pbsa #AgencyLife #Marketing #PublicRelations #MarketingStrategy #rbbCommunications Forbes Agency Council

How do you bring a luxury?all-inclusive?resort experience to a bustling food festival??You?transport?your guests—one sip, one bite at a time. ? At South Beach Wine & Food Festival?, rbb Communications & Hyatt created an?exclusive chef-only retreat, with handcrafted cocktails, authentic Mexican flavors, and a setting that embodied?the?indulgence and?elevated luxury of Impression by Secrets. ? From?celebrity chefs?to industry leaders?and celebrities, we made?every detail count—blending hospitality, branding, and unforgettable experiences.? ? #Hyatt #RBBcommunications #SOBEWFF #Hospitality #Luxury?#FoodAndBeverage #BrandExperience #AllInclusive #CreativeMarketing Amy Zocchi

Nonprofits play a critical role in our communities, but many struggle to make the most of their marketing and PR efforts. Marketing audits are an essential investment—just like financial audits—to ensure nonprofits are reaching the right audiences, delivering clear messaging, and optimizing resources. In Forbes, our CEO and Managing Partner Christine Barney, APR breaks down what a comprehensive marketing audit should cover, from target audience insights to earned media strategies to maximizing sponsorships. With the right audit partner, nonprofits can streamline efforts, strengthen their impact, and increase donor engagement. Read Christine’s article here: https://bit.ly/3X7cvNQ #Nonprofits #Marketing #PublicRelations #MarketingStrategy #Nonprofit #rbbCommunications

?? Some marketing tactics stand the test of time. While #trends come and go, the most effective strategies are often the ones that never faded. rbb Communications CEO, Christine Barney, APR shares her favorite old-school marketing approach with Forbes Agency Council, proving that classic tactics still drive real results. Read the full article below. Do you have a favorite ‘old school’ marketing tactic that still works today? Share in the comments! ?? #Marketing #Strategy #IndustryInsights #ExpertOpinion Forbes

2025 Corporate Communications: Fragmentation as a Strategic Advantage The media landscape is rapidly evolving, with audiences splintering across an ever-growing array of platforms. For PR and marketing professionals, this fragmentation poses a critical question: how do you ensure your message cuts through? The answer lies in transforming fragmentation into a strategic advantage. The rise of “non-traditional” platforms offers an unprecedented opportunity to take control of your narrative. Owned media channels—LinkedIn, podcasts, YouTube, and beyond—allow organizations to tell their story directly to their audiences, unfiltered and on their own terms. But effective storytelling isn’t about broadcasting the basics of what you do. It’s about answering the deeper questions: Why does your organization exist? Why does your work matter? Crafting purpose-driven narratives not only builds trust but also creates a meaningful connection in an age where authenticity is the gold standard. While AI continues to reshape communications—enhancing efficiencies and enabling precision targeting—it’s the human element that differentiates great brands from the rest. Technology can amplify your voice, but it’s your perspective, purpose, and passion that truly resonate. As we step into 2025, the agencies and brands that succeed will be those who embrace this moment to become their own best storytellers. They’ll engage their audiences where they are, craft messages that inspire action, and leverage every tool at their disposal to communicate with clarity and authenticity. Fragmentation isn’t just a challenge; it’s a catalyst for innovation. Let’s use it to write the next chapter in corporate communications. #CorporateCommunications #PRTrends2025 #ThoughtLeadership #Storytelling #ContentCreation #BrandStrategy

With the TikTok ban looming this week, things are about to get real for creators and brands according to?rbb’s Senior Account Director Elizabeth Prats. It’s not just TikTok at risk—apps like CapCut and Lemon8 (both owned by ByteDance) could also be on the chopping block. And while TikTok’s been nudging users toward Lemon8 (think Pinterest meets IG), who knows where that will net out. (I'm not even touching RedNote right now). This isn’t just about one app—it’s a reminder that betting on a single platform is a risky game. Platforms change, governments intervene, and audiences move on. That’s why diversifying your presence is always a good bet. Email newsletters or free & subscription-based models like Substack and Patreon are solid. They’re yours. And let’s talk trends: ?X (Twitter) users are flocking to BlueSky, but it’s not quite there yet.? ?Many in the LGBTQ+ community are seeking out alternatives as Meta shifts content moderation. The lesson? Adaptability is key. What are your thoughts? Let’s hear it.??? #tiktok?#socialmediamanagement?#socialmedia?#marketing

The Evolving Landscape of PR and Affiliate Marketing At rbb, we recently hosted?Brice D. Rembert?from?Skimlinks?for a discussion on how affiliate marketing is reshaping the PR landscape. ? Key takeaways: ???84%?of global publishers use affiliate marketing, proving its integral role in marketing. ???31%?of publishers report affiliate marketing as a top revenue source, highlighting its potential to drive meaningful results. ? Affiliate marketing isn’t just about driving sales—it’s about creating authentic, value-driven partnerships that benefit publishers, brands, and consumers alike. As PR professionals, integrating affiliate marketing into our programs can amplify impact and forge deeper connections with audiences. ? A big thank you to Brice and the Skimlinks team for sharing their insights. What are your thoughts on the intersection of PR and affiliate marketing, especially in 2025? Let’s discuss!??? #AffiliateMarketing #PublicRelations #PR

????Happy Holidays from all of us at rbb!???? As we wrap up an incredible year, we’re filled with gratitude for our clients, partners, and friends.? To spread some holiday cheer, we’re giving you a peek into a special tradition from our CEO, Christine Barney, APR —her 15 dazzling Christmas?trees?that capture the magic of the season. Each tree is a celebration of joy, creativity, and the spirit of the holidays. #HappyHolidays #TistheSeason

Reliving the magic of our annual holiday cocktail party!?It was an unforgettable evening filled with laughter, connection, and festive cheer as members and their loved ones mingled and admired IWF Sister Christine Barney, APR’s stunning 15+ themed Christmas tree showcase. ?? #HolidayMagic #IWFCommunity #FestiveMoments #WomenWhoInspire #HolidayCheer?