RB2B

Is Adam Robinson getting into the butter business? ?? What else explains his insane churn rates? ?? O does simply talking about churn over and over butter up his customers enough to stick around? ?? Slide on into his recent SaaSiest podcast experience to find out: https://lnkd.in/d6VV4kwN

In 2024, Google, Microsoft, and Amazon have executed perfect TALENT HEISTS with fake-acquisitions of AI companies. When this playbook hits SaaS, it could devastate tech companies and VC funds. Here’s why: BACKGROUND In March, Microsoft paid $650M to AI startup InflectionAI in a unique deal. Despite Inflection’s $4B valuation, Microsoft didn’t acquire any assets. Instead, they gained access to Inflection’s models and poached top talent, including its co-founders—while Inflection remained an independent company. In August, Google followed suit with Character(.)ai, valued at over $1B. Rather than a traditional acquisition, Google acqui-hired the core team, including the founders, and paid $2.5B for non-exclusive rights to their technology. The team is now integrated with Google’s Gemini unit, while Character(.)ai continues as an independent company. In August, Amazon made a similar deal with robotic startup Covariant ($222M raised), where they hired the three co-founders while the company continues to operate as an independent entity. In June, Amazon executed on the same playbook with Adept. > Why do these pseudo-acquisition deals make sense for AI ? AI talent is both scarce and specialized, making it challenging to build top-tier AI teams from scratch. Acquiring proven teams at the forefront of AI innovation offers large tech companies a faster path to building capabilities. Additionally, gaining immediate access to advanced AI models is highly valuable. With AI companies valued so high, it makes sense for Google, Microsoft, and Amazon to focus on partial acquisition - where they only acquire the teams and secure non-exclusive rights to use their tech. > How does this this acquisition model apply to SaaS? There are 150+ unicorns in B2B SaaS, but no large IPOs or multi-billion-dollar acquisitions on the horizon. Their valuations keep declining. In this environment, the partial (non exclusive) acquisition playbook presents a valuable opportunity for the industry. It offers liquidity to shareholders while allowing the company to continue operating independently. > Why can this destroy companies or VC funds? The founding teams are often the most valuable asset in these companies. As M&A opportunities shrink and founders grow concerned about future prospects, what if SaaS buyers start focusing on acquiring just the founding team to recreate the business in-house, without caring about the rest of the assets? Could they poach the team without talking to the investors? What happens if this trend expands into companies valued at <$100M? Can’t this playbook destroy smaller companies - how will a startup operate without a management team? Can investors prevent this from happening? As the cost of developing tech decreases and it becomes easy to recreate tech in weeks and months, I see this acquisition playbook as a real possibility even for smaller SaaS companies, and VCs will have to come up with a response to preempt such transactions.

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Does authenticity slay? ?? Can it protect your personal brand? ?? Is Adam Robinson authentic, or just another LinkedIn hack job? ????♂?????♀????? He acts like he knows what he's talking about (whether he does or not) on the SaaSiest podcast: https://lnkd.in/d6VV4kwN

I just hit 100,000 followers on Linkedin. It took 500+ posts and 40M+ impressions, but it transformed my life and business. Here are the 9 biggest lessons I learned after 24 months of posting on?LinkedIn: 1.?It’s a “long term game” and it’s going to start off slowly - It’s probably not going to “click” for at least a year - The harsh truth... you can use a ghostwriter to help get you started, but eventually you'll need to own it. It's YOUR thoughts, expertise and experience that matters. Own your brand. 2. It will open doors you didn’t know existed - You’ll walk around trade shows and people will think they know you - You can create a pull mechanism for investors, rather than a push - It will raise your status in the ecosystem 3. Meme-type content builds the wrong audience - Early on, I got really excited when I’d get 1,000s of likes from a meme - But the engagers weren’t buyers or even potential buyers - Our product only works for the USA and much of the audience was overseas - Design your content strategy for impact, not likes 4. The right template can make a good post FLY - I can’t emphasize this point enough: use templates! - This doesn't mean copy other creators, it means don't reinvent the wheel - Look at this post... the "hook" is full of #'s and social proof, there's an enticing cliffhanger, and then an easy-to-read list of learnings (look at my last 10 posts and you'll see a pattern) 5. Transparency and “working in public” content has killed it for me - I share full financials, which is unheard of for a $23m ARR SaaS - Doing something no one else is doing is the most effective way to cut through - People LOVE to know how much money you are making (or losing) 6. Stirring it up in the comments early helps your posts - I try to reply to every comment within 2 hours - I then set a cadence of every 12 hours after that - I have noticed that it boosts performance by ~33% - It also gives you a pulse on the market (guides you what to write next) 7. Engage with other influencers who are in your ecosystem - You’ll pick up audience from whoever you’re engaging with over time - Want an audience of VP of Sales? Go find them and engage 8. If you’re not pissing anybody off, you aren’t going hard enough - Getting told I’m an idiot and have no idea what I’m doing was hard (once) - I got over it quickly when I realized the people saying it are just assholes - Assholes help your posts, so be thankful they are there 9. Video is a superpower - The power of a Talking Head style video is unmatched - Let people see your face, how you talk, your mannerisms - This is the quickest way to get people to know you and build trust TAKEAWAY: Yes, every CEO/Founder should post on?LinkedIn. But they also need to invest the time to learn how it works. Unless you're willing to study the platform, measure your results, and adjust... You'll end up getting frustrated (or posting memes like I did). And you'll never truly experience the power of?LinkedIn.

This is how you do it!! ??

Why is Google failing in under 60 seconds? ? Is this just another hollow hook idea from Adam Robinson? ?? Or does he actually know what he's talking about? ?? Either way, it's on the SaaSiest podcast here: https://lnkd.in/d6VV4kwN

We can definitely feel the love... ??

Is Adam Robinson one of the most powerful people in the world? ?? Has he built so much trust that he can sell anyone anything? ?? Or is he just another self-inflated LinkedIn lunatic? ?? ????♂?????♀????? on the latest GTMnow podcast: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson https://lnkd.in/gBhwEed3

Which comes first, the demand or the product? ?? If you're Adam Robinson, you can do it all at the same time, we guess... ????♂? This and more on the latest GTMnow podcast: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson https://lnkd.in/g-UiJWEy