RB2B

Moving “differently” is the advantage. RB2B -> they move different. Most companies today are building behind closed doors attempting to perfect before they reveal anything to the world What’s RB2B doing? = building out loud 1/ in real time 2/ sharing what’s working (and what isn’t) 3/ adapting as the market shifts - not after And that level of transparency? It’s not just a solid strategy… It’s THE advantage. ?? Because in a world where attention drives opportunity RB2B isn’t only capturing it- they are creating it. ^^ reason why their name is one people know…why Adam Robinson is a name you hear, a lot. We live in an awareness economy- and every day they’re proving the power of: → building a strong brand in public → living IN market → moving first instead of waiting for permission → turning community into a competitive advantage in the market They aren’t talking about what’s next — they are showing what’s next. That’s a big W right now more than ever. Pretty easy ‘yes’ to having their new swag sent my way + an even easier ‘yes’ to get behind the movement they continue to make- its a brand you want to rep, without Q. (…even if it’s out to dinner with girlfriends as seen here…call it a statement piece, if you will) ???

Coming Soon on The CPG View Podcast!??? On this episode, we’re talking with Adam Robinson, Founder & CEO at Retention.com & RB2B.?? Adams journey is a masterclass in entrepreneurship, resilience, and innovation. If you're interested in growth hacking, bootstrapping, or the future of digital identity, this is a conversation you won't want to miss. ???Mark your calendars for March 7th! Catch us on Apple, Spotify, Google, and more! ???? https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview

"The predictable revenue model is DEAD. It's been dead for 18 months. Wake up." These are the bold words of Adam Robinson, CEO of Retention.com and RB2B. In a conversation on the Future Proof Podcast, Adam explains why the old playbook for B2B sales is no longer effective. "In the last 24 months, response rates have been cut in half. So my whole thing is like, okay, look, I'm sure that for some—people call me out, they're like, 'You should have never been doing, you know, North American outbound sales for a 25K ACV product anyway.' Like, I accept that." But Adam isn't just identifying problems. He's actively experimenting with new go-to-market models that are built for the future. In this conversation, Adam shares his insights on: ?? Why the predictable revenue model has failed ?? How to manufacture word-of-mouth ?? The power of a provocative point of view ?? Why he's giving away his product for free ?? How he got to $500K ARR in 10 weeks Whether you're a founder, sales leader, or marketer, this conversation will challenge your assumptions and spark new ideas. Adam's experiences are a masterclass in finding new ways to capture attention, deliver value, and drive growth in a noisy world. If you want to future-proof your go-to-market, this is a must-listen. Check out the full episode here linked in the comments. #ContentMarketing #AIinMarketing #MarketingProductivity #AIinSales #marketingautomation #aiautomation #gtmbloat