The worlds of AI, marketing, and procurement came together at the Procurecon Marketing 2024 conference — and we heard it loud & clear - AI isn’t just the future; it’s the now! From streamlining contracts to redefining partnerships, the panel covered it all. One standout quote? “AI’s not going to take your job, but someone who knows AI will.” It’s all about mastering the tools and leading with them. Data readiness, ethical use, and strategic focus were hot topics, with plenty of real-world examples and a few laugh-out-loud moments. Check out our full reflection on the session below. Curious—how are you leveraging AI in your work? Let’s chat! #AI #Marketing #Procurement #Leadership https://lnkd.in/dun3UDZC https://lnkd.in/dun3UDZC
关于我们
Helping Marketing Procurement teams develop and deliver innovative and agile strategies to drive value and accountability across the entire marketing category. WBENC certified.
- 网站
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Www.RAUS-global.com
RAUS Global的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Marketing Procurement、Agency Management、Strategy和Marketing Services
地点
动态
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Procurecon Marketing 2024 was a tremendous success - and one of the key highlights was "Ask the Panelist" - a session where questions left unanswered during each of the sessions resurfaced for the entire panel to answer. This session was a real crowdpleaser! Keep reading for more insights! Women in Marketing Procurement Christine Moore #procurecon2024 ProcureCon US Matt Kasindorf Loren Martin Alfred Pacile https://lnkd.in/dDa6RtrS
Ask the Experts: Insights on AI, Procurement, and Building Smarter Strategies.
christineadamssonmoore.medium.com
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This program deserves all the attention we can give! Congratulations to the participants and leaders! Keep doing this fine work! Women in Marketing Procurement Women in Procurement? Christine Moore
Discover how IPG Mediabrands' Climate Action Accelerator Program (CAAP) is making a difference in the latest article from Ad Age, highlighting our journey to help clients measure and reduce their carbon footprint, shift to renewable energy, and invest in climate-conscious marketing. Learn more about CAAP and programs contributing to the future of sustainable marketing in the full article: https://bit.ly/3V8IWu7
5 ad agency programs making an environmental impact
adage.com
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Summary of Day 1: ProcureCon Marketing 2024 Day 1 at ProcureCon Marketing 2024 set the stage with actionable insights and engaging discussions. From redefining procurement’s strategic value to navigating agency partnerships and cultural marketing, the sessions offered a fresh perspective on tackling today’s challenges in marketing procurement. Here’s your backstage pass. Women in Marketing Procurement Women in Procurement? Marketing Procurement iQ Procurement Foundry Christine Moore Fredrik Kinge Matthew Reiss Kim Harrison-Johnson https://lnkd.in/dVsSiPJi
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This is the perfect “the more the merrier” kind of post that will make your Friday so much more rewarding and insightful! Do not miss this! Women in Media Women in Marketing Procurement Women in Marketing
AdPulse 2025 - The Global Advertising Compass In today's rapidly evolving advertising landscape, understanding where to invest your ad dollars has never been more crucial. That's why we're thrilled to introduce AdPulse 2025, a comprehensive global study mapping the future of advertising investment across all channels, regions, and industries. What sets AdPulse 2025 apart? Holistic view of budget allocation trends Cross-channel integration strategies ROI measurement frameworks Emerging technology adoption insights Future-ready capability mapping Participants receive: Free comprehensive research report Custom sector insights Priority access to findings webinar Channel-specific ROI data Industry-specific trends analysis Just 10 minutes of your time can help shape the future of advertising. Are you a marketing leader, agency professional, or advertising specialist? Your insights are invaluable. Take the survey now: https://lnkd.in/eG_mXg8C Questions? Contact:?[email protected] #AdPulse2025 #AdvertisingTrends #MarketingStrategy #DigitalMarketing #MediaPlanning
AdPulse 2025: Mapping the Future of Advertising Investment
Oli Orchard,发布于领英
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An insightful read from one of the strongest players in the US market. Don’t miss! #marketingprocurement Women in Marketing Procurement
We had an amazing time at ProcureCon US marketing 2024 in LA. We had the privilege of spending time with some amazingly talented marketing and media procurement pros. We were asked many times through the conference by a multitude of US advertisers, what the differences are amongst the various media auditing firms. Especially given the current landscape (acquisitions, mergers and the like) with owned and operated auditors outside the US. So, I thought I would repost an article written by Advantage Media, Inc. a few months back. While this doesn’t explain the differences necessarily, it does help to understand what to look for when considering hiring a US media auditor. Stay tuned for our report regarding the differences between a ‘US style audit vs. the European or rest of world style audit’! Enjoy! #mediaauditing #procureconmarketing #procurecon #marketingprocurement
A Simple Guide to Selecting a Media Auditor
Matthew Reiss,发布于领英
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Lots of fabulous things being shared every minute of this conference - and as they say, an image says more than a thousand words… Women in Marketing Procurement Tina Fegent (FCIPS) Christine Moore #marketingprocurement
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Catch up dinner downtown LA, hosted by RAUS Global ECI Media Management and Media Marketing Compliance. Great turnout and discussion around media, marketing and everything in between. Thanks! Christine Moore Fiona Foy Fredrik Kinge Colin T. Linggo
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A room with a view. In LA for the ProcureCon US Marketing Conference. Excited to “pre-game” with some of our industry friends and clients this afternoon at the FIGUEROA. Women in Marketing Procurement Kylie Ruehl Dawn Musser-Sepanik Emily Lee Stephanie Chastan Christine Moore
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This article made our week! ???? Exciting strides are being made to reduce the environmental impact of air travel! A recent study highlights a simple, cost-effective solution to minimize the climate damage caused by jet condensation trails, or contrails. These icy trails, which trap heat and contribute significantly to global warming, can now be mitigated for just a few pounds per flight. As discussions advance at COP29, it’s inspiring to see practical solutions emerge that can actually align with both our love of travels and exploration and our commitment to a healthier planet. ?? https://lnkd.in/gAd9z6Xt #SustainableTravel #ClimateAction #AirTravel #Innovation #COP29
Cheap fix floated for contrail plane vapour's climate impact
bbc.com