RAUS Global

This article right here - this is why CMOs and their marketing teams should embrace marketing procurement. Quote from the article: While CMOs have successfully built stronger relationships with their CEOs and demonstrated increased understanding of business objectives, their perceived ability to drive tangible financial outcomes continues to deteriorate. Please read and share with your marketing stakeholders. Women in Marketing Women in Marketing Women In Marketing Women in Marketing Procurement Women in Marketing Women in Marketing and Media Christine Moore Lindsay Rittenhouse https://lnkd.in/dfRy5S48

Interesting reading. We are already used to massive change happening on a daily basis in our industry. Here is another one. Women in Marketing Procurement Christine Moore #marketingprocurement

Women in Marketing Procurement hosted an event, sponsored by RAUS Global and AlixPartners in NYC mid March. For those of you who did not make it, here is a summary of the event. Be on the lookout for our next event! Christine Moore Libra Balian Helene Trad Aaron Edwards Fiona Foy Victoria Potter Maria Overthrow Marketing Procurement iQ Procurement Foundry KonnectHouse - Procurement insights https://lnkd.in/dXTyj7R9

I feel like International Women’s Day was well celebrated in all parts of the world this past Saturday. Some of us - Women in Marketing Procurement - will extend the celebration for another 48h and kick off the inaugural Women in Marketing Procurement Forum on Tuesday March 11th. In-person at AlixPartners in NYC and virtual across the US, Europe and LATAM. Libra Balian and I (Christine Moore) are so excited to be hosting on Tuesday! We will be in great company! ?????? #accelerate #iwd2025

Final preparations for the Women in Marketing Procurement Forum on Tuesday March 11 to celebrate and accelerate International Women's Day 2025 - excited to welcome 30+ women in-person and 20+ women virtually! Libra Balian Christine Moore AlixPartners Helene Trad Courtney Worthman

Accelerate: The New Imperative for Women in Marketing Procurement The marketing procurement landscape is evolving at lightning speed. With AI redefining compensation structures, retail media networks adding complexity, and procurement leaders stepping into more strategic roles, one thing is clear:?this isn’t the time to sit back—it’s time to lead. That’s why Christine Moore (RAUS Global) and Libra Balian (AlixPartners) are bringing together top industry leaders for an exclusive?International Women's Day 2025?event. This isn’t just another panel discussion—it’s a?rallying cry?for action, innovation, and leadership. Read more to se what to expect at this in-person Forum, happening March 11th in New York City. #IWD2025 #AccelerateAction Helene Trad Fiona Foy Victoria Potter Keri Bruce Maria Overthrow Aaron Edwards Samantha Edwards Lauren Collie Association of National Advertisers Marketing Procurement iQ https://lnkd.in/dSFVMb_s

ANA members in ad production: For anyone who works in advertising (commercial) production or any tangent area (like MarTech, IT etc) this is a great session to join! Association of National Advertisers Marketing Procurement iQ

Most Contagious/ New York 2025 - What.A.Day. We attended this incredibly through provoking and insightful day last week. The sessions covered everything from all things AI to how brands have succeeded at turning their categories on its head with the most contagious marketing campaigns out there. Thanks for having us! Erin Flaxman Christine Moore Women in Marketing Procurement Women in Marketing Marketing Procurement iQ Kelsey Loveless Mostcontagious https://lnkd.in/dw8AQrKq

This is always an insightful read for understanding the broader landscape that shapes #marketingprocurement. The more you understand your stakeholders’ world, the more indispensable you become! #collaboration Libra Balian Claire Walters Kevin McCollum Christine Moore Women in Marketing Procurement

Retail Media 2025: Navigating Trends in AI, Loyalty, and Media We have spent the past couple months learning more about Retail Media: we listened, learned, questioned and understood so much content. Here is the summary for our colleagues in marketing procurement around the world. Dive into actionable insights on gamification, in-store retail media, and the transformative impact of partnerships in loyalty programs. Women in Marketing Procurement Marketing Procurement iQ Christine Moore #marketingprocurement https://lnkd.in/d9naZVrK