Rattleback

Rand Fishkin really nailed it with this one—developing #content solely for #SEO is risky and creatively limiting. Instead, we should be focusing on creating content that truly resonates with our #audience. Content that speaks to clients, their problems, and their aspirations. Prioritize people over algorithms, and the results will follow.

Struggling to define a compelling point of view (POV) for your consulting firm? A strong POV can be the difference between blending in with the competition and standing out as a thought leader in your industry. We’re breaking down the 7 key elements that make a POV truly impactful, helping you craft a perspective that resonates with your audience, drives meaningful conversations, and sets your firm apart. We hope you’ll check it out! ?? #ThoughtLeadership #Consulting #PointOfView #ProfessionalServices #MarketingStrategy #StandOut

Struggling to stand out in a crowded consulting market? Positioning is key to ensuring your firm is more than just another face in the crowd. Today, we’re sharing 15+ examples of well-positioned consulting firms that showcase what effective positioning looks like and why it’s crucial for growth and long-term success. ?? If you’re ready to take your firm's positioning to the next level, this article is for you. Check it out! #Consulting #Positioning #ProfessionalServices #MarketingStrategy #StandOut #BusinessGrowth

Just landed a new role as Director of Marketing in a #consulting firm? Or maybe you’re a seasoned B2B marketer making the leap into #professionalservices? Either way, you might find yourself wondering, "Now what?" ?? Here are 6 key areas that every new marketing leader in a mid-sized consulting firm should focus on: 1?? Ideal Client 2?? Positioning 3?? Differentiation 4?? Thought Leadership 5?? Website 6?? Lead Generation We dive into each of these in more detail in this article—be sure to check it out! ?? #MarketingLeadership #Consulting #B2BMarketing #ProfessionalServices #MarketingStrategy #LeadGeneration

Your service page is more than just a list of what you offer—it's a powerful part of your marketing strategy. The way you design and structure this page can make all the difference in turning a visitor into a client. So how do you make that transformation happen? Here are three key elements for an effective service page layout: 1. Service Overview: Clearly outline what you do and how it benefits your clients. 2. Proof: Build trust with testimonials, case studies, and success stories. 3. Call to Action (CTA): Guide visitors towards the next step with a clear CTA. Looking to optimize your service page for better results? Check out these insights. #MarketingStrategy #WebDesign #ClientExperience

This transition is fascinating on multiple levels. Ian Rusk's article highlights the imbalance between people and capital, opening the door for private equity to enter the A/E space. Nine years ago, Jason Mlicki wrote about how this shift was changing buying behavior. You can check out that article here: https://lnkd.in/gKJisU8B

If you’re curious about where AI is headed in professional services, this article gives a solid breakdown of the trends shaping the industry and how AI can make a real difference. #AI #ProfessionalServices #Innovation #FutureOfWork

We've seen some sneak peeks into the @Knownwell score, and it's really compelling for mid-sized professional services firms looking to improve client engagement and retention. This article dives into how AI can help marketing agency leaders strengthen those connections. Definitely worth the read! #KnownwellScore #ClientRelationships #ProfessionalServices #AIinMarketing #MarketingInnovation #AgencyLeaders #ClientManagement #BusinessGrowth

Marketing isn't perfectly measurable, and it's time we STOP pretending otherwise. Rand Fishkin sheds light on key trends shaping digital buying behavior. People are increasingly spending all their time on single platforms like YouTube or LinkedIn, rarely venturing out. How are you adapting your marketing strategies to these evolving behaviors? How are you meeting your clients where they are?

As #AI continues to revolutionize our industries, I sense that many firm leaders are either closing their eyes to what people are doing with AI or simply allowing everyone to tinker on the edges without a formal plan. This insightful article from Knownwell is a must-read for leaders looking to approach AI adoption the right way. How is your organization planning to handle AI adoption?