We’re thrilled to welcome Jolene Rencher as our new Head of IT. Jolene has over a decade of experience optimizing IT processes and supporting organizational growth. Her strategic approach and leadership will be key as Rational 360 continues to grow.
Rational 360
公共关系和沟通服务
Washington，DC 15,483 位关注者
Delivering results that move audiences, change hearts and minds, and move the bottom line.
关于我们
The Rational Way: All in Partners Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams. The Rational Approach: Integrated Campaigns We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win. The Rational Difference: Connected Where it Matters. Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process. Visit us on Twitter: @Rational360
- 网站
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https://www.rational360.com
Rational 360的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- Washington，DC
- 类型
- 私人持股
- 领域
- Strategic counsel; Media relations、placement、& response; Advertising: creative & production (TV、Radio、Print、Online); Strategic writing; New and emerging media solutions (digital、online、and social networking); Crisis management and communications、digital media、digital、advertising、public relations、paid media和earned media
地点
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主要
获取路线
1828 L Street NW
Suite 640
US，DC，Washington，20036
Rational 360员工
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Christine Koronides
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Ed Patru
Rational 360 | Strategic Communications & Public Affairs
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Steve Kidera
Senior Vice President, Rational 360
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Joe Lockhart
Rational 360 Managing Director, Former White House Press Secretary, Communications Head at the NFL and Facebook, & Co-Founder of the Glover Park…
动态
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Policy is shifting fast in Washington, and organizations that don’t frequently reach their audience across all devices will fall behind. Legacy media is fading, direct messaging is now essential. Pinpoint Targeting by Rational 360 delivers your message 10x+/week directly to 315 key decisionmakers in the Trump Administration and Congress. Learn more today: https://lnkd.in/eFydDSfJ
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We are honored to share that we have been recognized as one of Ragan Communications and PR Daily's Top Places to Work in Communications. This award highlights our commitment to fostering a dynamic, innovative, and collaborative workplace where our employees thrive. At Rational 360, we take pride in our work and the incredible team that makes it all possible. A huge thank you to our dedicated team and valued clients for making Rational 360 such a great place to work. https://lnkd.in/en9QbbSK
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The 2025 combined congressional calendar is here! Stay on top of the House and Senate schedules with Rational 360’s must-have resource for advocacy and public affairs pros. ?? Download your copy today: https://lnkd.in/eudEqqsX
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We're thrilled to welcome Steve Kidera as Senior Vice President. As reported in POLITICO Playbook, Steve will support the continued growth of our technology practice. As our CEO, Patrick Dorton, said, “Steve’s experience in tech policy, federal and state advocacy, and AI educational campaigns will provide vital perspective to our clients in Washington and beyond.”
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Our Head of Digital, Collin Berglund, spoke with PR Daily about our recent report on the media figures most followed by Fortune 500 CEOs. As Collin told Allison Carter, “This list provides one input into a prioritization strategy for clients. If you want to be reaching a group of executives, these are the reporters that are worth your time to be building relationships with, because their audience includes a lot of key executives.” Read the full piece: https://lnkd.in/eaU7SBb9
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As announced in POLITICO Pulse, we're excited to expand our Healthcare Practice with the addition of Courtney Laydon as a Managing Director. Our CEO, Patrick Dorton, welcomed her to the firm, saying that "Courtney’s healthcare strategy experience has resulted in impressive regulatory and reputational success for clients, and will be a major asset to our company."
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In a shifting media landscape, journalists and commentators have been able to distinguish themselves with strong personal brands. Different media figures’ brands will resonate more strongly with certain audiences, and knowing the right journalists to reach out to is critical for a successful communications campaign.? ? Our newest report identifies the media figures who are most followed by Fortune 500 CEOs. These figures are trusted sources of information relied upon by the top business leaders in America, and their reporting is the most visible in this group.? ? Read the full list of the top 70 media figures for Fortune 500 CEOs here: https://lnkd.in/edpCkr7k
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As reported in this morning's POLITICO Playbook, we're proud to announce the addition of senior Republican strategists Ed Patru and Riley Bechdel to our bipartisan leadership team. As we head into an uncertain political environment in 2025, Ed and Riley will provide unique, experience-based perspectives to clients who need a clear-eyed view of how to move the needle on their priorities in a new Washington.
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Anatomy of a Meme: How Moo Deng Went from Thai Starlet to World Phenomenon ? Have you ever wondered how a meme becomes a meme? At Rational 360, our social listening and research team constantly monitors the online conversation to understand what is trending and driving engagement.? ? What can we learn from Moo Deng the hippo's path to internet stardom? Virality is not always linear. See below for major inflection points during Moo Deng’s journey to become a viral sensation: ? 8/12: Poll for name begins.? 8/20: Poll for name closes. 9/11: Asian and European outlets began coverage and were quickly amplified on social media.? 9/17: Moo Deng is catapulted into the Western cultural zeitgeist. ? Want to learn more about how the online conversation around your brand or issue is evolving? Reach out at?https://lnkd.in/eXsSvq57.
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