RARE Design

"Stories aren’t just told. They’re lived." When you work with organizations that were built upon countless hours of hard work and dedication, this has to be at the forefront. It takes an understanding of where someone has been to help them communicate where they are going. For Miller Sports + Entertainment, we did just that. The story of Larry H. Miller is one of incredible effort, unmatched resilience, and selfless innovation. From humble beginnings to NBA team ownership and assisting in the hosting of the 2002 Winter Olympics, Larry H. Miller was the perfect representation of hard work paying off and having a lasting impact. As we began to unpack what this meant, we found that this rebrand was not simply about a story. It was about a LEGACY. The legacy of a man that was rooted in the lives of those he impacted. Distinctly sport. Profoundly entertaining. Uniquely Miller. Our efforts touched at the heart of a NEW ERA. In close collaboration with the organization, we aligned the values, addressed the nomenclature, modernized the look, and expanded the visual system. Equipped for growth, Miller Sports + Entertainment will face no challenge they aren’t confident they can overcome.? _____ Rare Design. Distinct from the ordinary.? Learn More:?https://lnkd.in/eSi7SAmH

EQUIP. The strongest of brands in the world have longevity and dexterity not only because they are designed well (because many are) or because the thinking was correct (because it likely is), but because their teams buy in to the belief and execute. When others praise us for our work, we are thankful. But much of the credit goes to the client. As we walk through our process, we ensure that the goals of our designs assist in the accompaniment of business objectives and we create with the mindset that others will execute much of the work that is seen. When branding is done well, it empowers organizations to do great things. The Doosan Bears are an excellent example of the magic that takes place when two organizations unite towards a common goal. As they enter into the third week of their Spring Training, we’re seeing some of that magic. Visit us here to see what magic we can create with you: https://lnkd.in/gQzDYuwu

“Grow where you’re planted.” 25 years ago, RARE Design was started on the belief that every person had the ability to influence on the world around them. Like a pebble that lands in the water, a ripple effect would ensue. This impact has become affectionally known as REVERB. Today we got to support our local community by spending some time with local 8th and 9th graders discussing the joys of what we do; showcasing some of our own REVERB and reminding them of their own … and having some FUN! Today, we hosted a competition for students to try their hand at logo design to challenge their creativity and press into the art of design. Whether they claimed to be good at drawing or not, students cranked up the creative juices give it a shot. It was fun to see the intentionality of some and the intentional questions that came from it.

We often get asked what it takes to work for the biggest brands on the biggest stages. Our answer is simple: humility. When we work with clients, we are joining them on a journey that they started long before they met us. While our expertise in navigating the obstacles they encounter is clear, every situation is unique. Every situation requires an intentional search for what is right, and what is true for them, not us. This journey cannot be tainted by presuppositions or assumptions. It must begin with and maintain a pursuit of understanding and alignment. Whether we are discussing the threads of organizational story, its culture, or how it expresses itself, it has to be treated with the uttermost degree of reverence. Because at the root of these strands are the seeds of truth that need to be watered. Seeds of the organization’s innermost beliefs. These are the things we work so hard for. These are the things that require attention and care. And when we get these things right, when they are woven into alignment, that is where the magic happens. Our ultimate goal where success is found.

Few things can rival the feeling of stepping into Jamsil Stadium for the first time. Its beauty. Its history. Its architecture. Simply breathtaking. It’s the roar of the crowd unified in song. It’s the soaring of flags flying. It’s the celebration of fans cheering. Simply breathtaking. Seoul is a city of fandom. Proud. Passionate. Powerful. When a team with a history as rich as the Doosan Bears approaches you, you know the stakes are high. Possessing a legacy of championships and a culture built on grit, hustle, and determination, they entrusted us to carry their story forward. A partnership in understanding and execution as we sought to breathe life and excitement into one of the founding members of the KBO. This took close, constant collaboration. From countless design drafts and calls, we left no stone unturned until the final mark captured the essence of their hustle and heart. We worked cross-culturally with their incredible brand team, we embraced challenges, listened deeply, and iterated tirelessly. As we worked throughout the project our team was enamored over and over again with the greatness of the city, the team, and the sport. It was a pleasant reminder of the question: How can you not be romantic about baseball? Ready to bring your legacy to life? Contact us today: https://lnkd.in/gQzDYuwu

A Partnership that is RIP CITY BUILT. “We see our city as it is: vibrant, storied, and alive. We are a community that celebrates our history, craves the authentic, and creates connection. Our fan-focused partnership is hellbent on amplifying and serving the city of Portland. Together, we’re building a house united under the enduring banner of Rip City. This is our window of opportunity. Our window to the future. Portland Blazers and Brightside Windows: we are Rip City Built.” From Portland, Oregon to Seattle, Washington, Brightside Windows offers professional window and door replacement services that are trusted by countless homeowners from all walks of life. As a company built and refined in the city of Portland, Brightside possesses the passion and grit necessary for success. As a growing company that is passionate about giving back, this year they partnered with the Portland Trailblazers to be an official sponsor of the team. As sponsors of the jersey patch and as the official window and door partner, fans and spectators will get comfortable seeing their name throughout the season. We are proud to support such a great organization as they give back to the community through the Trail Blazers youth basketball clinics, the donation of tickets, and the donation of services to those in need within the community. Owner Chris Hill said, “We are giving back to the fans because they are the ones that made Brightside what it is today.” RARE Design has always sought to create reverb throughout its history. Sometimes it is through the work that we do. Sometimes it is through the clients that we serve. We are proud and thankful to support our client Brightside Windows. https://lnkd.in/g8hdyGh6