Rare Bird, Inc.

Every relationship has its rough patches. Like that Taylor Swift song—or that other Taylor Swift song (no, the?other-other one)—where she’s ready to try again after time apart, businesses often hope former customers might give them another chance. Re-engagement emails are essentially your business’s “Can we talk?” text, a careful act of outreach to someone who has gone quiet. The best attempts at reconnection acknowledge your shared history while introducing something new that speaks to who your customer is today. Learn more about how Rare Bird can help you master the art of reaching out to those who've drifted away in our latest article. (And don't forget to press play on our embedded Spotify playlist, "The Ultimate Re-engagement Playlist," as you dive in.) #EmailMarketing #MarketingStrategy #CustomerRetention #BusinessGrowth https://lnkd.in/gGJgTYBy

Is your marketing team constantly justifying its existence? When internal barriers arise, an external perspective can help. Outside marketing partners provide three key advantages: ? Fresh perspective beyond "the way we've always done it" ? Specialized expertise when you need it (without the overhead) ? Budget predictability with flexible resources For roughly the cost of one full-time employee, you gain access to an entire team of specialists across multiple disciplines (without the overhead). The right partner can change how marketing is valued within your organization. Ready to soar? Click the article link below to learn how Rare Bird can transform your marketing approach. #MarketingStrategy #BusinessGrowth #AgencyLife #RareBirdFlock https://lnkd.in/gg8e-6HS

When our (third) Nespresso machine started failing, an email about coffee services landed at exactly the right moment. This random coincidence offers valuable lessons for all marketers: 1?? Success isn't always about revolutionary products—it's about solving problems when your audience needs it most 2?? Simplicity sells—straightforward solutions beat jargon every time 3?? Consistent outreach improves your chances of hitting that perfect timing window Read the full post: https://lnkd.in/gAqYdyx3 #MarketingTips #EmailStrategy #BusinessGrowth

I loved working on this with our friends at Rare Bird, Inc. Big thanks to @joncartagena and the whole flock!

Marketing's success metrics often involve terms like “awareness” and “engagement,” which other departments might find suspiciously unquantifiable. While marketing celebrates a campaign that's generated a high number of impressions, the CFO might be asking, “But did it sell anything?” Our latest blog post explores the tension between marketing's focus on perception and potential, versus the clear-cut metrics that drive other teams. https://lnkd.in/gcGYr959 #MarketingStrategy #CustomerExperience #OrganizationalAlignment #BusinessGrowth

The drone expertise of video specialist Jon Cartagena is taking our clients' visual storytelling to new heights! Our new drone reel showcases the breathtaking aerial perspectives that were once impossible without helicopter rentals or elaborate crane setups. From soaring over open terrain to navigating intricate indoor spaces, Jon's FAA-certified expertise brings a whole new dimension to how our clients' stories unfold from above. The sky's no longer the limit. #DroneVideography #CreativeStorytelling #VisualMarketing #AerialCinematography #RareBird https://lnkd.in/gfQkWXRy

The em dash lay bleeding, left for dead in the alley by a gang of so-called experts with LinkedIn profiles shinier than a roll of new dimes. They stood over the body, nodding knowingly, sure as sin in the accuracy of their AI detection. "Too clean," one thought leader whispered. "There's no em dash button on a keyboard," muttered an SEO writer, adjusting his tortoiseshell glasses. "Dirty showoff," said the grizzled copywriter. The city was changing, and good writing was the first casualty. Proper grammar? Suspicious as a politician's promise. Clear structure? Must be the machines. Logical flow between paragraphs? Might as well confess to being a robot right now. I watched from the shadows, nursing a bitter coffee and an even more bitter realization: the same crowd that once preached immaculate prose now eyed it like a cheating spouse. These grammar detectives, steno pads held high and AI witch hunt badges pinned to their chests, were turning the writing world upside down. The Oxford comma trembled behind the Dumpster, wondering if it would be next. "They'll come for you too," I told it. I adjusted my fedora, pulling the brim low over my eyes. "Everything useful is a liability." It was time to defend the honor of clean syntax and structured thought—before we all started writing like we'd taken several blows to the head just to prove we're human. Some cases aren't what they seem, and this particular shakedown needed someone to set the record straight. That someone was me. https://lnkd.in/gKBiB726

Nature gave us wings. Technology gave us perspective. When brands need a fresh view, we take flight to rise above the ordinary. Our latest reel showcases some of our most epic drone work. #TheFlock #DroneWork #FlyDifferent #NewHeights #RareBirdDrone

We scored not one, but THREE WebAwards for making the internet a better place. ?? GadellNet Consulting Services: Outstanding Website ?? Draco LLC: B2B Standard of Excellence ?? Boys & Girls Clubs of Indianapolis: Non-Profit Standard of Excellence From making IT feel friendly at GadellNet to bringing Draco's logistics to life and helping Boys & Girls Clubs of Indianapolis tell their story, see how the Flock's been crushing it in our latest blog post: https://lnkd.in/g48CJB3t #WebAwards2024 #DigitalExcellence #B2B #WebDesign

Nature knows best. And just like any ecosystem—from the Great Barrier Reef to your patio garden—every part of your marketing should work in harmony. Your social media posts drive website visits. Your newsletter signup or free download captures leads. Your email cadence nurtures relationships. Your excellent content builds trust. It's all connected. Learn how to make your marketing truly work together: https://lnkd.in/gnwV5iZ4 #MarketingStrategy #BusinessDevelopment #IntegratedMarketing?