RAPP

We are thrilled to announce that RAPP U.S. has again been named to the MM+M Agency 100 List! Learn more below about our healthcare strategy in the previous year, commitment to health equity, marketing sciences evolution, and some of our big plans for the year ahead.

RAPP UK bolsters their leadership team with two exciting EVP promotions. On Jessica Vo and Samantha Kennedy in the words of UK CEO Gabrielle Ludzker, "Their expertise and ambition aligns perfectly with RAPP's vision, ensuring we continue to deliver growth at scale, while fostering innovation and inclusivity." More on AdForum. Congrats!

"An audit—a systemic and holistic appraisal of specific business areas—will reveal what must change to adopt a sustainable, scalable AI strategy." Andrew Rowe, RAPP UK Chief Marketing Sciences Officer, outlines the necessary steps businesses must take to build a strategic and sustainable approach to AI, sidestepping risk induced inertia with Ad Age.

Passionate about technology, planning and building customer-centric and data-driven solutions for some of the largest global automotive brands and their customers? RAPP Dallas is hiring a Director of Experience Strategy to build on meaningful insights to architect omni-channel strategies and develop personalized experiences. Learn more! https://bit.ly/3TqW1hE

We're so excited to feature Alan Marti as our Individual of the Week! Alan is a copywriter with our RAPP Argentina office and has been with us for 3 years. When he's not working, Alan enjoys playing Dungeons and Dragos, the guitar, and football—yes, "play" is an awesome verb! His favorite project he's worked on at RAPP was a campaign for Assist Card, a travel insurance brand. It was his first time ever participating in an international campaign! In the coming years, Alan sees the marketing industry gaining greater appreciation, marketing budgets consequently increasing as we move past the effects of the lockdown, and greater creativity as a result. Alan stands up for individuality by listening to each person's point of view and working together to reach goals in the most effective way. Thank you for everything you do to make RAPP great!

RAPP Malaysia had an exciting month commemorating some major professional and cultural milestones, including the Kuala Lumpur office's two year anniversary and Malaysia's 67th Independence Day. They enjoyed some fun in the sun at a local amusement park, traditional food, and celebrated their different ethnicities coming together to create one incredible team. Keep up the great work, RAPP MY! ?

“What if every time we see someone take a step towards or away from our brand, we join them to share a moment of joy, to see them on their way to whatever unlikely place they might end up next?” Global Chief Strategy Officer Shiona McDougall describes how to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy.

Despite popular belief, hockey isn't the only thing our Canadian colleagues have a handle on. To round out the summer months with what was a home run for all, our Track team in Toronto snagged some of the best seats in the house to watch the Toronto Blue Jays play the Cincinnati Reds. Check it out below!

US President John Wells talks to Media Bites about RAPP's twofold solution to using first-party data in the most meaningful way—through connected data and connected decisioning. Tune in below!

"Storytelling is woven into every individual’s identity and it’s at the core of what we as advertisers do to relate to our consumers and to affect change." VP of Experience Strategy Melissa Marano talks to AdForum about how RAPP is helping to shift perspective in fashion and retail, increasing brand preference and engagement with relevant messaging. https://bit.ly/3ALdlaz