Most Amazon Sellers Are Losing the Ranking Game—And Don’t Even Know It
I just got back from Kevin King’s Hot Seat in Austin, and what I saw was shocking:
Even seven and eight-figure sellers still don’t fully understand how Amazon’s ranking algorithm works.
When Kevin asked me to break it down, the room went silent.
I could see the realization hit—most brands are playing the wrong game.
Why Most Brands Are Stuck
? “Just spend more on ads.” (Amazon rewards real demand, not just ad spend.)
? “Search-find-buy still works.” (Not the way most are doing it—Facebook freebie groups won’t get you ranked.)
? “I don’t need organic, I’ll just scale PPC.” (PPC is getting more expensive, and conversion rates are dropping.)
Meanwhile, the smartest brands are engineering their way to the top with organic ranking.
Here’s the truth:
? Amazon doesn’t just track sales—it tracks how those sales happen.
? PPC should fuel ranking, not replace it.
? External traffic only works if it’s targeted, not random clicks.
One seller doing $700K/month looked at me and said:
"I thought we were ahead… but we’ve been doing this wrong the whole time."
Why Every Seller Needs to Be in Kevin King’s Room
I’ve been in this industry for over a decade, and I can tell you—Kevin King’s events are where the real conversations happen.
No fluff. No surface-level strategies. Just straight-up truth about what’s working NOW.
If you’re still running your Amazon business like it’s 2020…
You’re already behind.
What’s your biggest challenge with ranking right now? Drop a comment.??