RangeMe

We all know the power of user-generated content (remember the TikTok video of Nathan Apodaca?drinking the Ocean Spray while lip synching to Fleetwood Mac?). An authentically made social media post from a customer touting your brand can drive more traffic to the shelf that most promotional videos that you can make. But generating this kind of content at scale can be a challenge for emerging brands; it either requires too much work doing it on your own, or costs to much to hire an influencer agency. Crafted aims to solve this problem with a service that helps brands create their own user-generated content at scale to drive sales of CPG products at the store shelves by enlisting an army of local influencers that create authentic content around their brands. ECRM's Joseph Tarnowski spoke with Crafted Co-Founder Sarah Nesheim to discuss how user-generated content helps moves products from retail shelves into shoppers' baskets, and how brands can leverage the Crafted platform to tap into the power of user-generated content for their products. #socialmedia #marketing #cpg #content #ecrmrangeme Vir S.

?? Celebrating Success! ?? We’re thrilled to highlight the amazing and diverse RangeMe suppliers selected to connect with ADUSA buyers at the Q4 Supplier Inclusion Summit! Check out some of the brands here! ANTHEM SNACKS Baby a GoGo Bamba Foods BECK'S SMOKERY Butcher's Block Pet Treats, LLC CHUZA Earthside Farms Fila Manila Goldenberry Farms? Hummus Goodness Love&Cookies Monark LLC Nicobi Foods, LLC Pholicious PRODUCTOS WINNUTS LTD StarLite Cuisine Stellar Snacks Sweetkiwi Whole & Free Foods, LLC - Every Body Eat? This selection showcases RangeMe's dedication to creating a vibrant marketplace for unique voices and innovative products. A big shoutout to Jessica Printy Groves and Jessica Ramirez from Ahold Delhaize USA for leading this important initiative! Don’t miss your chance to submit for a meeting with the ADUSA buying team at the 2025 Q1 Summit on February 10-19, 2025. Apply here ?? www.rangeme.com/adusaq125 #SupplierDiversity #ADUSA #Summit #RangeMe #DiversityAndInclusion #Retail

If you are an indie startup brand looking to get your foot in the door with the right buyers, then the RangeMe Discovery Hub at ECRM Sessions is for you. As Sara Lee, Founder of Botanicary says, "I like it a lot compared to any other trade show that I've been to, where you feel like a used-car salesperson trying to get people's attention." This is because ECRM finds those buyers that are interested in your products and BRINGS THEM TO YOU in private, prescheduled face-to-face meetings! Here's what you can expect with the RangeMe Discovery Hub: ???ECRM to curate a schedule of buyers for you to meet with one-on-one based off your categories and capabilities. ???Access to buyer objective prior to your meetings for effective in-person interactions. ???A few days spent pitching and networking with these buyers in a casual and fun setting. ???Tools to help guide you on how and when to follow up after your meetings. ???Special entry level pricing for first time RangeMe Participants. Learn more about how ECRM can help your brand get in front of the right retail buyers by clicking the link in the comments! #smallbusiness #cpg #beauty #ecrmrangeme

The moment has finally arrived. You’ve connected with a retail buyer on RangeMe or at an ECRM Session, and after subsequent follow up meetings you’ve landed a large purchase order. All of the hard work – the numerous phone calls, emails, sending product samples out to various members of the retail organization – has finally paid off. Then reality sets in, and you ask yourself: “How am I going to fulfill this order?” In his blog post, Harvv Co-Founder & CEO Jordan Olivas outlines the various ways in which emerging brands can secure the right financing to fund their purchase orders, and advice on getting set up with financing options BEFORE you need them, so that you are in a better position when the need arises! Check out the column below! #financing #cpg #retail #ecrmrangeme Vir S. Kurt R.

Check put some of the Lowe's Companies, Inc. Into the Blue Product Pitch winners! We're thrilled to once again partner with the retailer on this event! ECRM SVP of General Merchandise Tony G. was on hand to meet with all the innovative brands in person! #intotheblue #cpg #ecrmrangeme

Southern California suppliers, it's your time to shine! ? Costco Wholesale is hosting a Local Summit to discover exciting, locally-made products. They are seeking innovative items in beverages, candy, household cleaning, and more that are relevant to Southern California! Submit your products through RangeMe and be selected for the opportunity to meet with Costco merchants on January 16, 2025. Apply for this opportunity today ?? https://lnkd.in/gAcTurd4 #CostcoLocalSummit #SouthernCalifornia #LocalBusiness #RangeMe #CPG

In her recent interview with ECRM's Joseph Tarnowski, Datassential's Renee Lee Wege recaps some of the key findings from Datassential's Midyear Trend Report that explore what foods consumers are buying at retail and foodservice, and why. Among the topics discussed are: - Post-pandemic dining-out - The impact of wellness on consumer food choices (including the rise in popularity of non-alcoholic adult beverages) - How consumers are eating differently in the face of rising costs and inflation - Trending diets, foods & flavors Don't forget - ECRM's Foodservice Sessions are happening later this month. To register, click on the link in the comments! #foodservice #restaurants #cpg #grocery #ecrmrangeme

What's next for the adult beverage market? To answer that question, Joseph Tarnowski sat with NielsenIQ's Kaleigh Theriault at ECRM's On & Off Premise Adult Beverage Session to learn what brands and retailers can expect over the next year in the segment. Here's a quick recap: BEER: With dollar volume declines due to inflationary impacts, the end of the year will see more promotions and subsidization at retail to drive traffic to the store. WINE: Declines in the value and high-end segments means that the sweet spot of $20 should be a target for retailers and brands -- this is ideal for holiday gifting and dinner parties. SPIRITS: Premiumization is thriving here, with 60% of dollar sales coming from premium, super premium and ultra premium spirits. There is also a shift toward RTDs, and innovation across segments, such as whiskey aged in wine barrels. Celebrity owned or promoted spirits have taken off and will continue to grow, as they are a way for consumers to get a taste of the celebrity lifestyle without having to buy a yacht. ?? RTDs: This segment has grown so much it's now viewed as a category on its own, with 11% of adult beverage sales. Spirit-based RTDs continue to grow, however, there is a danger of "flavor fatigue." Expect new innovations around flavor to address this, such as hot honey and spicy watermelon. Watch the video below for more insights! #beer #wine #spirits #foodservice #hospitality #restaurants #retail #cocktails #ecrmrangeme Alessandra Andrade Balerini Marc S Santos Meg Major Amanda Tomsik Sarah Davidson

Exciting News! I'm thrilled to announce that Brian Eason, VP of Consumables & General Merchandise at CVS Health, will join our incredible line-up of speakers for Founders Innovation Day in NYC on December 4, 2024! At CVS, the focus is on delivering **Authority, Convenience, & Engagement** with a keen eye on emerging brand innovation.?? CVS also leverages RangeMe to connect with new and emerging brands, ensuring a seamless way for innovative products to reach their merchant teams. Curious about becoming a CVS supplier? Learn more here: https://lnkd.in/dEt9TCTx Join us at Founders Innovation Day to discover what’s top-of-mind for CVS, newness in retail, and the latest in emerging brand innovation! https://lnkd.in/eKs5efh3 #FoundersInnovationDay #EmergingBrands #RetailInnovation #CVSHealth #RangeMe #BrandGrowth #NYCEvents ECRM RangeMe retailmediaIQ

East Coast Port closures causing supply chain issues for your retail operation? RangeMe can help fill the gaps with more than 250K suppliers ready to go!