Rally Ventures

If you're running a SaaS+ business, how you recognize your payments monetization stream is critical, both for how you operate your business and also for your eventual investor driven valuation. Justin Kaufenberg talks through an example of a company in year 1 and year 5 to illustrate this point. The Revenue Recognition on Payments model is one of the 'The Nine SaaS+ Financial Metrics Your CFO Needs to Know.' You can view the full article (and the graph in this video) here: https://lnkd.in/gNf5kpBs

Congrats to pgEdge! We're proud to lead this latest round of funding and have Rally Venture Partner Ben Fried join the board. ??

senseIP is a pioneering company specializing in the complete lifecycle management of Intellectual Property, from ideation to utilization. Co-Founder and CEO Ophir Kretzer-Katzir talked to us about the experiences that inspired him to found senseIP, how the platform incorporates Artificial Intelligence and what he does in his free time. Welcome to the portfolio, senseIP!

The Sales Rep Time to Break Even Model is an underutilized yet crucial metric for evaluating sales efficiency and deciding when to hire more sales reps. Justin Kaufenberg explains how to think about using this model below. The break even model is one of the 'The Nine SaaS+ Financial Metrics Your CFO Needs to Know.' You can view the full article here: https://lnkd.in/gNf5kpBs

Our VP of Investor Relations is speaking at the Private Equity International Investor Relations and Fundraising Forum this September. Details and registration below. #IRF24

We are thrilled to welcome Luke Zaientz to the Rally team! In his role as Operating Partner, Luke will leverage his experience as a multi-time founder and executive to help our portfolio companies reach their full potential. Welcome, Luke! https://lnkd.in/gDgZ_k6p

My partner Justin Kaufenberg has put together a series of articles on SaaS+ companies that is well worth investing the time to read. These are some of the same strategies, ideas and insights he and his team used SportsEngine to build a $130 million business before selling it to the perfect partner, NBC Sports. Happy Reading!!

Excited to be featured in Minneapolis/St. Paul Business Journal (MSPBJ) today! Read the article: https://lnkd.in/gdCv2xDP

There is such a burden on SaaS+ founders to make all of the fintech/usage based financial data easily digestible to both employees and investors. Do this well, and people will see the power of your business model. Do this poorly and you'll be perennially misunderstood and under valued. Hopefully this article helps you to get you started. Happy to answer more specific questions also.

Next up in our SaaS+ Series: The Nine Financial Metrics Your CFO Needs to Know. In a SaaS+ model, the majority of a company’s revenue comes from non SaaS sources?—?like payment processing fees, screenings, insurance, lending, certifications, etc?—?as opposed to the monthly SaaS fee. As your business shifts to include usage-based revenue, you must adjust how you track and report financial metrics. Justin Kaufenberg digs into the details below: https://lnkd.in/gNf5kpBs