?? Trust is key to influencer success. AI helps find the right creators, but trust turns campaigns into market movers. Discover how to build it in part 2 of our influencer blog series: https://bit.ly/3XpOMbs #InfluencerMarketing #AffiliateMarketing #MarketingTrends #AdvertisingThatOutperforms
Rakuten Advertising
软件开发
San Mateo，CA 57,422 位关注者
Leading the industry in delivering performance-driven marketing solutions.
关于我们
Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755:?TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
- 网站
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https://www.rakutenadvertising.com
Rakuten Advertising的外部链接
- 所属行业
- 软件开发
- 规模
- 501-1,000 人
- 总部
- San Mateo，CA
- 类型
- 私人持股
- 创立
- 1996
- 领域
- Affiliate、Media、Paid Search、Social Media和Programmatic Display
地点
Rakuten Advertising员工
动态
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???? Whether you already want to relive last week's #DMEURO25 or you couldn't attend and want to get in on the action, we've got you covered with the official recap: https://hubs.li/Q03dnlKS0 We had an amazing experience in London for our first DealMaker event of the year. Top advertisers, publishers, and agencies from Europe, the Americas, and APAC came together, creating an electric atmosphere. Over the course of two days, more than 1,000 pre-scheduled meetings took place, filled with networking, learning, and celebration. Massive thank you to all our attendees, sponsors, and incredible events and marketing teams for their hard work ahead of, and during, the first DealMaker of the year. Keep your eyes peeled for information on our upcoming Optimism and DealMaker's coming soon! #DMEURO25 #AffiliateMarketing #AffiliateIntelligence #AdvertisingThatOutperforms
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???? Massive thanks to Hello Partner for being our official Media Partner for DealMaker Europe 2025! If you're looking for a great recap of the event, look no further than below ????
?? What We Learned at Rakuten Advertising Dealmaker 2025 This year's edition of Rakuten Advertising Dealmaker was one of the best yet, packed with insights on the current state of affiliate marketing. New forms of fraud, harsh truths for marketers, and huge changes to the landscape. Check out our round up of the show below ??
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We are excited to support our Performance Solutions team and Brunner as they embark on this new journey! We are eager to continue our close partnership with Brunner and look forward to future collaboration.
Exciting News! ?? We are thrilled to announce that Brunner has acquired Rakuten Advertising's Performance Solutions group. This marks a significant milestone in our journey, and we can't wait to see what the future holds. Learn more about how this acquisition will shape our path forward: https://bit.ly/4kPx1g5
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?? Unlock more revenue with targeted campaigns Using publisher 1st party data, Audience Engine powers high-earning affiliate marketing campaigns. ?? Publishers can use targeted campaigns and paid placements to generate more revenue from their audiences. ?? Advertising can now reach and target customers through trusted partners- delivering personalized messages that drive conversions. Find out more ?? https://hubs.li/Q03cJcsy0 #AffiliateIntelliengence #AdvertisingThatOutperforms #AudienceEngine #AffiliateMarketing
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Voting is now open for Best Platform for Partnership Success! This award recognises a platform or SaaS that empowers brands (or their agencies) to work successfully with publishers and/or creators. The shortlisted platforms are…?? Inflektion impact.com Rakuten Advertising Awin Global Partnerize CJ Cast your votes: https://hubs.la/Q03cW4Wq0
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The first wave of Optimism 2025 Breakout Sessions is officially here! Are you ready to elevate your brand and stay ahead in the ever-evolving world of digital marketing, loyalty, and AI? Secure your spot to get in on the action: https://hubs.li/Q03byHKJ0 This year's breakout sessions are packed with actionable strategies, innovative technologies, and real-world insights from top marketing and brand leaders. Here's a sneak peek at what you can expect: ?? Social Commerce 2.0: Leveraging Creators and Emerging Trends to Drive Purchase Behavior ??? Personalization, Loyalty, and The Modern Customer Experience: The Digital Marketing Trifecta ?? AI in Action: Transforming Digital Marketing Tactics & so much more! Register now and secure your spot! https://hubs.li/Q03byHKJ0 #RakutenOptimism #AffiliateMarketing #AffiliateEvents #AffiliateIntelligence
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???? é AMANH?! No dia 21/03, das 9h às 10h, Augusto Parra, Gerente Sênior de Servi?os ao Cliente da Rakuten Advertising, participará de uma live sobre o universo do Marketing de Afiliados, transmitida ao vivo pelo portal ClienteSA. ?? Coloque na sua agenda para participar e participe! Esta é uma ótima oportunidade para profissionais de marketing, executivos e todos os interessados em estratégias digitais inovadoras entenderem melhor os impactos de uma estratégia bem estruturada de marketing de afiliados no mercado. ?? Acompanhe pelas redes da ClienteSA, inclusive aqui no LinkedIn: https://hubs.li/Q03cKDv50 hashtag#MarketingDeAfiliados hashtag#EstratégiasDigitais hashtag#Inova??o hashtag#ClienteSA hashtag#RakutenAdvertising
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?? Pop the champagne! We're elated to announce that we've been shortlisted for TEN US Partnership Awards! ?? Best Use of Data and Insights with Wells Fargo ?? Best Affiliate Programme Optimisation with dentsu and Fred Meyer Jewelry ?? Best Content Partnership with Collective Voice and Saks Fifth Avenue ?? Best Cross-Channel Strategy with Giftcards.com ?? Best Health & Beauty Partnership with Bobbi Brown Cosmetics and Rakuten Rewards ?? Best Retail Partnership with Bloomingdale's ?? Best Travel & Hospitality Partnership with SIXT ?? Together - We Solved That! with Osmos ?? Most Innovative Technology: Partnership Discovery ?? Best Platform for Partnership Success We are so honored to have been named finalists alongside our stellar clients and partners. Congratulations to all, we cannot wait to see who takes home the gold! #AffiliateMarketing #AdvertisingThatOutperforms #USPA25 #AffiliateIntelligence
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Nick Fletcher, SVP of EMEA at Rakuten Advertising, spoke to Hello Partner about Google's New Browser Extension Policy. Read the full article below ??
Industry Reacts to Google's Browser Extension Update Last week, Google announced new rules for?browser extensions, explaining that an extension may only inject an affiliate link if it provides clear value to the consumer. In other words, an extension cannot inject an affiliate link for simply popping up in the browser, even when it has no deals to share. Whether this is something that browser extensions actually do has been a matter of dispute. Regardless, Google aims to prevent any chance of this happening in the future. We heard from a number of key players and experts on the move. Capital One Paul Stewart, Awin Global Linda O'Connell, CJ Partnerize Nick Fletcher, Rakuten Advertising Alona Malinovska, Webgains Global | B Corp Matthew Wood Read more below ??