Rakish

Imagine if something as innocent as holding a candy bar could become a matter of life and death. #GoodAdsMatter This campaign by Courageous Conversations, titled 'Not a Gun', sheds light on the pervasive issue of police brutality against people of colour. In the USA, black people are three times more likely to be killed by police and 50% more likely to be unarmed when they are killed. It is worth noting that this campaign predates the global Black Lives Matter protests, serving as an early call to action against systemic racism. The powerful PSA revolves around a black man innocently purchasing a candy bar, mirroring the actions of his white counterparts. However, instead of receiving candy, he is handed a gun— except that it was never a gun. The final scene, where only a fragment of the candy bar is shown, leaves a lasting impact, prompting viewers to contemplate the profound message conveyed. Through the natural and handheld style and up-close shots, the film captures the rawness and impact of the situation, compelling us to confront the harsh realities of racism and fight towards eradicating it. ???????? ?????? ?????????????????? ???? ????????+ ??????????????????/?????????????????????? ?????????????????????? ?????? ?????????? ?????? ???????????????????? ???? ?????????????????? ?????? ??????????????! ???????? ???? ???? ?????? ??????% ????????, ?????????????????????? ?????????????? ???????????????????? ???????? -? https://lnkd.in/dg3JEGpK Country: United States Year: 2021 Client: Courageous Conversation Global Foundation Advertising Agency: Goodby Silverstein & Partners, USA Co-Chairmen: jeff Goodby, Rich Silverstein Chief Creative Officer: Margaret Johnson Associate Creative Director: anthony oneill , rony castor Art Director: Malika Reid Copywriter: Shareina Chandler Production Company: RAKISH Director: Kevin Foley Executive Producer: Brad Johns Executive Producer: Preston Garrett DP: Mike Gioulakis Production Designer: Jace Ford Editor: biff butler Colorist: Matt Osborne ????????-???????????? ???? Good Ads Matter, ???? ???????????????????? ???? Purpose Studios. ???????????? ???? ?????? ???????????????????? ?????????????????? ?????????????? ?????????? ??????! –––––––––––––––––––– Good Ads Matter ???? ???? ?????????????????? ??% ???????? ???? ?????? ???????????? ?????????????????? ?????? ?????????????????????? ???????????? ?????? ?????????? ?????????? ???? ?????????????????? ???????? ?????? ?????? ???? ???????????? ??????????! ?????????? ?????? ?????????????? ???????? - https://lnkd.in/dtrkzyaa #NotAGun #BlackLivesMatter #CourageousConversations #PurposeStudios #PursuePurpose