#MediaImpactReport No. 62 is here! In this issue: - Changes with Nielsen and media currency - How brands can keep up with #AI in paid search - Trends from this year’s #SuperBowl ads Download the issue here: https://lnkd.in/g8X9VyMp
Rain the Growth Agency
广告服务
Portland，Oregon 10,643 位关注者
Helping DTC brands achieve Transformational Growth
关于我们
Rain the Growth Agency is the leading direct-to-consumer advertising agency in the U.S. ? Fully integrated and performance-minded advertising agency ? Independent, flexible-first, women-led, growth-motivated ? Headquartered in Portland, Oregon ? $700+ Million in Annual Agency billing ? 300 full-time employees nationwide ? Strategic database with $9 Billion in media results and response history We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. Founded in 1998, Rain the Growth Agency now has 300 employees nationwide. More information is available at https://www.rainforgrowth.com/
- 网站
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https://www.rainforgrowth.com/
Rain the Growth Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- Portland，Oregon
- 类型
- 私人持股
- 创立
- 1998
- 领域
- Advertising、Marketing、Performance Marketing、Media Investment、Direct to Consumer、Lead Generation、Performance Advertising和Growth Marketing
地点
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主要
获取路线
249 NW Park Ave
US，Oregon，Portland，97209
Rain the Growth Agency员工
动态
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Overheard at the VideoNuze CTV & AI Preview earlier this week: "AI helps enable CTV as a performance channel. The same principles we applied to linear for performance-based clients now apply to CTV—AI accelerates media mix modeling, shortening time to insight and unlocking confidence for smaller brands to invest in CTV." — David Nyurenberg, Director, Digital Video Product Development & Innovation @ Rain the Growth Agency A heartfelt thank you to our panel of experts for joining VAB's Jason Wiese in a thoughtful discussion on the latest AI-driven innovations shaping CTV effectiveness. ?? Want more on the latest shifts in CTV? Get up to speed with our CTV trends report: https://lnkd.in/etxnMPqk
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Exciting news! We're thrilled to announce the promotion of Kyle Eckhart to the role of Chief Operating Officer (COO) at Rain the Growth Agency. Read more on the announcement here: https://lnkd.in/gccyKFfF
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Transparency is everything, and we’re working to find it in the complex world of CTV media buying. See how we’re partnering with Chalice AI to develop our own algorithm for getting show-level data and identifying the specific inventory that our client partners want to run on. Read AdExchanger’s interview with our Director of Video Product Development & Innovation David Nyurenberg at the link below. Read here: https://lnkd.in/ec5A2aj9
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Tomorrow is the day! Our Director of Digital Video Product Development & Innovation David Nyurenberg joins panelists Bob Bress of FreeWheel, Jordan Greene of Alpha Precision Media, Inc., Bradley Epperson of Amazon Web Services (AWS), and moderator Jason Wiese of VAB to talk about how #AI is influencing CTV advertising’s effectiveness, the current opportunities and the long-term potential for AI to drive incremental value in CTV, and more. Don’t miss the panel tomorrow 2/25 at 1:30pm ET! Complimentary registration at this link: https://lnkd.in/dUiKXUM4 #CTVPreview25
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At Rain the Growth Agency, we embrace a ‘flexible first’ environment where our nationwide talent pool empowers us to bring fresh perspectives to the table and drive unparalleled results for our client partners. Combined with a suite of benefits designed to foster well-being, balance, and growth, we're nurturing a habitat where innovation thrives.
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You got Cirkul! ?? We are still celebrating our client partner Cirkul and their campaign in this year’s big game, You Got Cirkul, which features the hilarious Adam Devine! Check out the spot and behind-the-scenes of their campaign at the links below ???? You Got Cirkul Spot: https://lnkd.in/gkm4vAer BTS of Cirkul’s Big Game Commercial: https://lnkd.in/g9jxHfYt
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Join us online at VideoNuze CTV x AI Preview 2025 on Tuesday 2/25 @1:30pmET! Jason Wiese, EVP, Strategic Insights & Measurement, VAB moderates 'How AI is Influencing CTV’s Effectiveness'. You'll learn how AI is influencing CTV advertising’s effectiveness, the current opportunities and the long-term potential for AI to drive incremental value in CTV, and more. Jason will talk with: ??David Nyurenberg, Director, Video Product Development & Innovation, Rain the Growth Agency ??Bob Bress, VP, Head of Data Science, FreeWheel ??Jordan Greene,?Chief Media Officer & Co-founder, Alpha Precision Media, Inc. Media ??Bradley Epperson, Business Development Lead for Monetization, Business & Development Lead, Monetization, Amazon Web Services (AWS) Complimentary Registration ??https://lnkd.in/dUiKXUM4 #CTVPreview25
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Dive into the minds of our digital video experts, Kyle Knutsen and David Nyurenberg, as they unveil the strategic mastery behind Rain the Growth Agency's approach to media placements. Discover how our team captures consumer attention with precision and does so at an unparalleled value, ensuring every step leads towards impactful outcomes.
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Last September, we reported on the lawsuit by Fubo that delayed—and potentially threatened—the launch of the sports streaming service Venu. Our Executive Lead Mark Brown provides an update on the events that have transpired at the link below. Read here: https://lnkd.in/gZ67XfHJ
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