Rainforest

?? Rainforest Founder and CEO Joshua Silver joined Rory Holland to talk fintech on CSTMR Fintech Marketing Mighty Finsights podcast! Listen to the full episode to learn: ?? How Joshua’s experience in healthcare payments shaped his understanding of the industry ?? The unique regulatory challenges that fintech startups must navigate ?? Why the payments industry needs better customer service and how Rainforest rises to the challenge ???? How to build a scalable support org without losing the human element ?? The critical importance of hiring exceptional talent and how to attract A-players Get the full episode here: https://lnkd.in/gnRy-7JR

Payment systems are getting more complicated. Businesses need more complex funds flows. And fraudsters are getting more sophisticated, too. How can SaaS companies build a winning payments strategy in a rapidly changing payments industry? Nikita Skitev?of?Payments Strategist?joins host Joshua Silver to discuss this question and much more. They covered: ?? The best way to learn about payments and fintech quickly when you’re just starting out ?? Hidden costs of an all-in-one “walled garden” solution, and when to choose open ecosystem providers instead ??? 6 key components to payments strategy, and why platforms must proactively manage their own fintech roadmap ?? Two common types of fraud, and how SaaS platforms can grow volume without taking on excessive risk ?? How to holistically evaluate a payment solution from both the payer and payee perspective – and why software companies need to consider both Listen on Spotify, Apple Podcasts, or your favorite podcast app!

Most payment providers aren't built or optimized for vertical SaaS. This is what platforms are achieving with Rainforest ??

Who really benefits from instant onboarding? (Hint: it's not merchants) Get the unexpected answer in today's episode of The Payments Strategy Show. Becky Kopplin interviews Joshua Silver on the most surprising situations he countered as a payments strategy consultant, shiny objects to avoid, and the embedded payments go-to-market playbook that works for vSaaS companies right now. They covered: ? Why adoption is the ultimate payments KPI (focus on this if you want to drive massive revenue with embedded payments). ? A counterintuitive merchant onboarding flow to avoid unexpected funding holds, additional verification requests, and service interruptions. ??How a cluttered checkout experience with too many choices can lead to decision paralysis and abandoned carts. ?? The trendy pricing strategy that hurts adoption and margin, and why a simple pricing model wins every single time. ?? What software companies can learn from Uber to make embedded payments an obvious “yes”. Listen to the whole episode on Spotify, Apple Podcasts, or your favorite podcast platform!

RoadSync reduced chargebacks by 55% for their towing, repair, and warehouse customers! Find out exactly how they did it ?? (link in first comment)

In 2023, credit card chargebacks cost U.S. businesses an?estimated $243 billion. The primary driver of credit card chargebacks is friendly fraud, accounting for?up to 75%?of all chargebacks. A smaller but significant percentage of chargebacks are caused by stolen credit card numbers. 3D Secure (3DS) can reduce both by verifying that the purchaser is an authorized cardholder. We’ve embedded 3DS into the Rainforest product so platforms can add and manage it with minimal code. Learn more ??

?? Founder and CEO Joshua Silver is one of Key Executives Top 25 Tech CEOs of Atlanta for 2025 ?? See the full list ??

Why do 85% of integrated/embedded payment offerings fall short of their revenue goals? Brian Abernethy and Joshua Silver examine this question in the latest episode of The Payments Strategy Show. They discuss: ?? One huge mistake SaaS companies make when choosing a payments provider, and how to avoid it ?? Specific contract terms to demand, and terms to reject, when negotiating with your payments provider ?? The essential tension between take rate and adoption, and when to prioritize each ? How to boost attach rates by positioning on-platform payments as the default choice ?? Why the most successful SaaS companies don't bury payments under finance or product, and how to structure the org for success Listen to the full episode on Spotify, Apple Podcasts, YouTube, and most podcast platforms!

?? Rainforest's Stacee Birdsong is one of Electronic Transactions Association's Forty Under 40 ?? Stacee is Director of Product and Engineering at Rainforest. She has scaled payment systems and fintech teams through billions of dollars in processing volume annually. Stacee was one of the first engineers at Rainforest and has impacted every part of our world-class product. ?? Congratulations!!! ????

Do you know a vertical SaaS leader who wants to grow payments volume and margin? Rainforest Founder/CEO Joshua Silver and Head of Revenue Aaron Steinberg will be at Fintech Meetup, and they’re offering a few complimentary payment strategy reviews for vertical SaaS platforms! They can: ?? Identify any weak links in your payments technology or merchant experience that might be hindering adoption ?? Evaluate your payments pricing, position, and GTM strategy and highlight any opportunities to increase adoption or margin ?? Prescribe the exact steps to optimize payments for growth - specific to your core product DM “fintech meetup” to Aaron Steinberg to reserve your spot! P.S. VC and PE firms, we're happy to discuss payments strategy for your portfolio companies