Rainfactory

Just because?YOU?think your product is brilliant doesn’t mean people will buy it. Founders fall into this trap?all the time—focusing on features instead of how their product actually makes customers’ lives better. Also, my really cool custom 3D printed silverware organizer that would never ever be profitable. Read more about Builder's Bias here and in today's newsletter.

We’re not just here to sell a service; we’re here to build something big that changes the world. ? ? Learn more at rainfactory.com

? Read the full case study here: https://bit.ly/3CyL60c OneWheel isn’t just an electric skateboard, it’s a movement. A brand built on freedom, adventure, and carving your own path. But even the most jaw-dropping product doesn’t sell itself. When they launched on Kickstarter in 2014, raising $630K, they had a vision: turn a niche favorite into a cultural phenomenon. That’s where Rainfactory stepped in. Here’s how we helped Onewheel scale from startup to icon:? ??????????????? ?? ?????????????? ???????? ?? ??????????????????: Onewheel wasn’t just about transportation. The brand cultivated a culture of adventure & freedom that inspired obsession. Our campaigns didn’t just promote a product; they made riders feel like they were joining a movement, tapping into the universal desire to be part of something big.? ????????????????? ?????? ??????????: We took an everywhere-all-at-once approach, ensuring that Onewheel owned the conversation. With a presence across Google, YouTube, Facebook, and Instagram, we captured new riders at every touchpoint and turned curiosity into conversions. ? ????????-???????????????? ????????????????: The XR+ in 2018 set the standard, but the Pint’s sub-$1K price point in 2019 blew the doors wide open. Instead of cannibalizing sales, it supercharged the entire lineup, turning curious onlookers into first-time riders and fueling explosive growth. ? “?????????????? ??????????????”: A UGC-Fueled Revolution – When COVID shut the world down, we pivoted hard. Instead of polished ads, we let real riders show how Onewheel turned lockdown into adventure. The result? Our highest engagement campaign to date. ? ?????? ???????? ???? & ???????? ?? ????????: A 22x ROAS Masterclass – A hyper-optimized launch strategy featuring high-impact Facebook & Google ads, an MNTN CTV blitz, and flexible payment plans lowered barriers for first-time riders. Onewheel became its own marketing engine. The result? Multiple 7-figure days and one of the most successful product launches in Onewheel history.? ???? ???????????? ???????????? ??????????????????: From day one, Onewheel riders weren’t just buying a product, they were joining a tribe. Every campaign, every email, and every ad reinforced this, turning user-generated content into a powerful growth engine. Riders shared their experiences, fueled organic reach, and built a community-driven brand that continues to thrive. ????????’?? ?????? ????????????????? Onewheel didn’t just sell boards, they sold a lifestyle. And when you build a community that’s real, authentic, and genuine, customers become lifelong brand advocates.

Behind every record-breaking launch is a bold idea, a data-driven strategy, and the courage to swing big. That’s where we come in. When fellow entrepreneurs create and execute your marketing strategy, it just hits different. From launch to legacy. From zero to peak performance. We take you all the way.? ??rainfactory.com

Don't just take our word for it. The data speaks for itself.? Behind each of these dots is a journey. Late nights. Pivotal decisions. Moments of doubt followed by breakthrough victories. ?? We know because we've been in the trenches with each of these brands, fighting for every conversion, obsessing over every data point.? ? Omnilux ? Bartesian ? OneWheel ? Philips Projection ? Weber Workshops ? Atari ? Mous Each dot represents countless hours of testing, iterating, and sometimes completely rebuilding strategies until we discovered the recipe for success. That's what we do, and it's why we're the best.?? ? Learn more: rainfactory.com

Growth isn't a straight line ?? it's a journey with crazy twists and turns that requires adaptability at every stage.? A year ago, we stripped everything down to what matters: being the partner we wished we had when we were founders. That meant rebuilding our entire approach around what actually moves the needle at each stage.? ?? Pre-launch? We're the voice of data-backed reality. ?? Launch day? We're your caffeinated war room crew. ? Scaling? We're the growth nerds obsessing over your numbers at 2am.? Because here's the truth about marketing: timing is everything. And having the right partner who knows exactly what you need at each stage? That's priceless. Ready to grow something extraordinary? ? rainfactory.com

The market is BOSS, which means if you rely on your gut instead of the data, you’ll be flying blind amidst a sea of untapped insights. Let our data-obsessed team be your eyes and ears as you navigate the murky waters of e-commerce. From pre-sale to scale, we’ve generated over $1 Billion for startups and industry giants, and we’re just getting warmed up. Ever heard of?Omnilux???OneWheel?? We don’t just launch products, we build household names. ? rainfactory.com

”We don't work with assholes” isn't your typical agency selling point. But then again, we're not your typical marketing agency. ? At Rainfactory, we do things differently. ? People > Profit (but we focus on both) ? ? True collaboration ? ? Data-driven systems that scale ?? rainfactory.com

You know that moment when you look in the mirror and barely recognize yourself? That was us a year ago. $1B+ generated for clients? Check. A stellar reputation? Check. But behind the scenes, the burnout was real. Silos were everywhere. Speed (over quality) was the priority. We knew something had to change. So we did what entrepreneurs do best— we rebuilt from the ground up. Not just new colors and a fresh logo (though let’s be real, they look pretty good), but a hard reset on who we are, how we work, and why we do what we do. We’re a lean, leveled-up team of 18 data-obsessed entrepreneurs who know that marketing isn’t a commodity— it’s a creative endeavor, and to do it well requires the right people. Process is truly secondary. Welcome to Rainfactory 2.0. ? Where we don’t just launch products—we build businesses. Where expertise (not titles) drive decisions. Where every strategy is backed by data and fueled by people who actually give a damn about your success. The new Rainfactory isn’t just something you can see— it’s something you can feel in everything we do. A standardized approach is like a drop in the bucket; it’s not going to make a splash. Rainfactory offers something that no other agency can– us. Are you ready to make it rain? ?

?? Crowdfunding is wayyy more than just a means of fundraising—it’s a way to build a community of long-term supporters who can help spread the word about your brand and prop you up during tough times. Hear from our co-founder+ CEO Kaitlyn Witman ? on Startup Blogpost, about how to leverage crowdfunding and pre-sales to validate demand and ignite brand growth by building a community of raving fans. Check out the full article for valuable startup funding strategies!??? https://lnkd.in/eyUBZFET