Raina Music

Fueled by attitude, energy, and edge, The Corner Store captures the raw, nostalgic essence of New York City's downtown. Like the cocktails — crafted with infusion, sous vide, and oil-washing techniques — the soundtrack is as intentional as it is effortless. From hip-hop deep cuts and indie sleaze to alt-rock icons, the sounds at The Corner Store are bold, unfiltered, and, at times, as filthy as the martini itself. Listen to The Sounds of The Corner Store: https://buff.ly/4gNqMpG

Inspired by the boundless spirit of the Southwest,?Trailborn's recently opened Grand Canyon location channels the wide-open landscapes and golden horizons of the desert. Full of sounds that echo the frontier, we curated a list of Classic Country, Cosmic Americana, and wayfaring strangers — woven with modern textures to capture the vast, untamed beauty of the canyon. From the bright, easygoing warmth of morning to the rich, rambling energy of happy hour, and winding down with the softer echoes of the evening, this soundtrack moves with the rhythm of the land. Listen to The Sounds of Trailborn Grand Canyon: https://buff.ly/4jJXpaz

This winter, we’re serving up a much-needed taste of warmth with Beachside.FM — a love note to the Great American Summer, and a place where the sounds of summer next end. Curated in partnership with our friends at Blue Flag Capital and The Beachside Hotel, Beachside.FM will feature quarterly updates to keep the vibe alive as the seasons come and go. Stay tuned! https://lnkd.in/eUucBMCx

At Raina, we take pride in working with hospitality brands that share our obsession with detail and nuance. One of our favorite collaborations is with Greg Hathaway of Trailborn; if your ideal getaway is in the great outdoors, you must check them out.?Trailborn Grand Canyon is the newest addition to their portfolio. Designed by acclaimed Lake|Flato Architects, it blends Western charm while introducing contemporary comfort in the heart of Williams, Arizona, right along Route 66.?Can’t wait for guests to hear the perfect soundtrack for their stay!

I love the buzz around new hospitality openings. Of the many we play a part in, Crane Club is one of the most exciting. A collaboration between legendary industry veterans Chef Melissa Rodriguez, Jeffrey Katz and Tao Group Hospitality, this impeccably designed space with focus on culinary excellence will set a new standard for gatherings in the city. It’s an honor to help shape the soundtrack for such an inspiring venue. We collaborated with Creative Director Ronnie Madra on the playlist, which features a blend of Contemporary Jazz, Neo-Soul and R&B, lo-fi hip-hop, and chic Electronica, creating an atmosphere that is both elegant and energetic.

Great read about one of our incredible partners!

For our founder Vikas Sapra, point-of-view is (almost) everything. Before we dive into any curation, the first question we look to answer for a client is: “What’s your point of view?” Are you traditional, a risk taker, or somewhere in between? Do you want your sound to align with your design, architecture, food, and overall aesthetic, or do you want to use contrast to create harmony? With music curation, developing a strong point-of-view is your invitation to musical freedom — and essential for your guests to take in the unique storytelling at play. For example: consider a metropolitan Japanese restaurant that chooses to play strictly hip-hop from New York in the 90’s. Cultivating a strong point-of-view by coloring outside the lines can offer unexpected delight to guests, and, at best, completely re-frame the traditional listening experience into something unique and new. And for us, that’s the whole point.

We're thrilled to provide the soundtrack for the iconic Faraway Martha's Vineyard and Cathédrale Las Vegas, and it's a privilege to partner with the visionary teams at Blue Flag Capital and Tao Group Hospitality. Congratulations to both for making the 2024 AHEAD Americas Awards and being celebrated as trailblazers in the Hospitality Experience & Design category. We can't wait to see what's next. https://lnkd.in/eVSR4_fe https://lnkd.in/gFFcjAiq

Welcome to Raina Radio, where music meets hospitality in this ever-evolving, eclectic selection of songs for any host, on any occasion. Brought to you by our curation team at Raina. Follow along for weekly updates ??: https://lnkd.in/emAvAEbg

?? Celebrate Pride with the latest mix from Raina Music! Let’s dance together and honor love, acceptance, and unity through music.?????? ?#Pride2024