RAIN Group

In the coming year, as we continue to face economic uncertainty, CSOs are navigating choppier waters than ever. As a sales leader, your mandate is clear: drive efficiency, deliver predictable revenue growth, and increase margins—all while adapting to rapid shifts in buyer behavior and technology. With budgets under higher scrutiny, your decisions need to be defensible and ROI-driven. Your 2025 strategy must be resilient, mitigate risks, and align with broader business priorities. It should address: ??Planning and justifying sales and enablement initiatives ??Hiring and retaining top talent ??Creating a culture of continuous learning ??Driving profitability and predictable revenue ??Adoption of technology and AI ??Maximizing team productivity ??Strengthening sales leadership To overcome these challenges, it's best to start planning ASAP. In this compendium, we've compiled 25 tools and resources across these areas to help you plan for 2025. You'll also get early access to our new research on continuous learning in sales. https://hubs.li/Q02Wl_2_0 #SalesManagement #SalesLeadership #B2BSales #SalesEnablement #SalesManager #SalesLeader #RevenueEnablement

?RAIN Group and Allego release findings from its latest study, Continuous Learning in Sales. Key findings from the study include: ???Effectiveness Gap:?Only 33% of respondents rate their organization’s sales training and development as extremely or very effective in helping achieve strong sales performance and productivity. ???Lower Turnover with Effective Training:?Companies with highly effective sales training report significantly lower turnover rates (33.8% vs. 45.5% among those with less effective training). ???Blended Learning:?93% of highly effective training organizations incorporate in-person, instructor-led methods, compared to 65% of less effective programs. Additionally, the organizations with effective training leverage virtual instructor-led training (66%) and virtual self-study (50%) as part of a blended approach. ???Extensive Online Resources:?Organizations with highly effective training provide comprehensive resources, including sales tools, templates, workbooks (73%), recorded videos (63%), and online courses or program modules (61%). ???Reinforcement and Coaching:?Highly effective training organizations offer more learning reinforcement activities (1.5x), online coaching (1.4x), and role-play and simulations (1.3x) compared to organizations with less effective training. ???Key Drivers of Effectiveness:?Based on regression analysis, regular mentorship and coaching, the use of assessments to identify skills to develop, and effective onboarding are predictive of effective sales training. ???Leadership Support:?Organizations with effective training are 2.2x more likely to have strong leadership support for continuous learning and 5.2x more likely to provide resources that prepare sales managers to motivate and coach their teams. ???Technology Integration:?63% of organizations with highly effective training have invested in a sales learning and enablement platform. Among these, 31% strongly agree that content is available when needed, and 27% report that sales playbooks and best practices are up-to-date and easy to access. ???Embracing Everboarding:?30% of organizations with effective training report a direct transition from onboarding to continuous learning, or “everboarding,” compared to only 7.6% of those with less effective training. For more insights, visit https://hubs.li/Q02Z536N0 #salestraining #continuouslearning #blendedlearning #salesenablement #saleseffectiveness #salesleader #salestech #salestrainer #everboarding #salesleadership #training #LnD #salestools #salestechnology #LMS #virtuallearning #salescoaching #salesreinforcement #salescoach #salesassessments #onboarding

A sales playbook is more than just a document; it's a transformational tool that can drive significant change for your sales organization. Building your playbook works best as a well-planned change initiative. Done well, you'll have a comprehensive guide to your sales process, best practices, and proven strategies, empowering your team and giving them a common approach. Benefits of a sales playbook include: ??Consistency in sales processes ??Faster onboarding for new team members ??Improved performance and efficiency ??Just-in-time learning ??Enhanced buyer experience ??Data-driven decision making In the world of complex sales, with widely distributed teams and leadership, the guidance and structure of a sales playbook becomes all the more important. The modern sales playbook requires investment from your team, continued optimization, and implementation support from enablement. In this complimentary guide, we outline a process for building a sales playbook, including key components, implementation best practices, and adoption strategies. You'll also get a template and checklist to get you started. https://hubs.li/Q02YW2d90 #salesplaybook #sales #salesstrategy #salesenablement #salesleadership #salestraining

The RAIN Selling methodology helps sellers lead masterful sales conversations and unleash their sales potential and results. At the heart of the RAIN Selling methodology is the acronym RAIN. Along with lending itself as the name of the overall method, the word RAIN is your guide to leading masterful sales conversations. RAIN stands for: ??Rapport ??Aspirations and Afflictions ??Impact ??New Reality This video dives into each letter in detail, discusses the importance of likability, explains why you can’t just ask buyers about their problems or pains, reveals which two letters have double meaning, and more. https://hubs.li/Q02YwH5N0 #salesmethodology #salesmethod #salestraining #salesenablement #salesleader

For the fifth year in a row, we've has been named to Selling Power's Top Virtual Sales Training Companies list! This recognition highlights our commitment to driving real change through innovative and engaging virtual sales training. Congratulations to our team! ?? Read the announcement >> https://hubs.li/Q02Y7_qN0 #SalesExcellence #SalesTraining #SalesLeadership #SalesEnablement #SellingPower #VirtualSalesTraining

9 key principles you need to master to stand out and win with senior executives. No. 3?? Results Senior executives have a higher bar for the impact they need to achieve and give more intense scrutiny to ROI cases and potential risks. ?? Showcase tangible outcomes ?? Quantify Benefits ?? Align with their goals ?? Set clear expectations ?? Know their hurdle rate #sales #b2bsales #selling #salesrep #salesteam #salestips #infographic #marketing

Why do 67% of organizations fall short in their sales training efforts? Join us Tuesday for a behind-the-scenes look with Sensormatic Solutions, a Johnson Controls company, as they share what it really takes to create lasting impact with sales training. In this live session, their team will reveal: ?? How they achieved a 67% increase in opportunities ?? What drove a 71% increase in multi-product sales ?? Their 25% pipeline growth secrets ?? Register here >> https://hubs.li/Q02Y85-Y0 #salesenablement #salestraining #salesleader #salesperformance

Which Sales Training and Enablement Metrics Should You Track? Measuring the impact of skills assessments and training initiatives is crucial for demonstrating the value of learning and development efforts, justifying investments, and continuously improving sales training programs. But sales metrics can be overwhelming, making it challenging to choose the right priorities. You’ll need to track both lead and lag measures to achieve desired outcomes from your assessment and training initiatives. ??Lag measures are the ultimate results of a set of actions, such as win rates. ??Lead measures are specific activities that, when done consistently, contribute to the desired outcome. In this article, we share how you can use sales metrics to track your progress and justify the ROI of your enablement efforts. https://hubs.li/Q02VvFlg0 #salesenablement #salestraining #salesmetrics #salesperformance #salessuccess

Virtual training can be challenging—especially when it comes to keeping participants accountable. In this new article on Training Industry, Inc., Kelsey Harris, M.Ed. offers four practical strategies to build accountability in virtual sales training, ensuring skills are learned and applied effectively. Learn more: https://hubs.li/Q02XNDjc0 #SalesTraining #VirtualLearning #Training

The 6 Buyer Personas Cheat Sheet