RAIN Group

Imagine being a key partner to your clients, selling your full suite of services, and building loyalty that lasts. All of this can be achieved when you make strategic account management a priority—not to mention the massive growth potential. However, every account requires a different approach, and many organizations lack the strategy and plan to consistently grow and protect key accounts. In this complimentary toolkit, you'll get the resources you need to build SAM capabilities on your team. You'll get tactical tips to engage with existing accounts, resources to set strategy, and a guide to the six roles that make the biggest difference to account management. The toolkit includes: ??[Article] Strategic Account Management: Tips and Best Practices: Learn how the best organizations approach strategic account management and what you can do to maximize value and loyalty in the same way. ??[White Paper] Competencies of Strategic Account Managers: Discover the capabilities that separate top SAMs from others, and the roles they play to drive account growth. ??[Checklist] 57 Questions to Help You Build Your Account Growth Plan: Use this menu of questions to drive your strategy and planning around growing key accounts. ??[Video] Roles of Strategic Account Managers: Learn the six roles that must be played on a strategic account management team for it to achieve at the highest level. ??[Infographic] 6 Roles of Strategic Account Managers: Get the data to support the capabilities of each of the six strategic account management roles. #accountmanager #accountmanagement #strategicaccounts #sales #keyaccounts #b2bsales

Gone are the days when a single call or email could land you a meeting. Today, successful outreach requires an Attraction Campaign, a coordinated, multi-touch approach with value-based offers designed to secure time with a potential buyer. ?? On average, it takes 8+ touches to reach and convert a new prospect—and often more, depending on the industry and role. ?? Effective outreach blends email, phone, social media, and direct mail to maximize engagement. ?? Each touchpoint should be personalized, unique, and strategically sequenced—no generic messages or overused sales lines. The key? Consistency and persistence. Use an alternating mix of outreach methods with downtime between touches. Stay relevant, stand out, and always provide value. #SalesProspecting #Prospecting #BusinessDevelopment #SalesTips

The right resources can help you standardize processes, sharpen your skills, and maximize your time. We’ve compiled 58 FREE sales tools to help you prospect, negotiate, manage accounts, and close more deals. Inside, you’ll find: ? Checklists & templates to keep you on track ? Slide decks & frameworks to guide your strategy ? Infographics to simplify complex concepts Browse them and download ?? #SalesTools #SalesSuccess #B2BSales #SalesTraining #SalesEnablement

A leader in innovative and sustainable flooring and sports surface solutions, put its sellers through various sales training programs. Here's what sellers had to say... “Very informative, presented very well, a lot of good information and strategies.” “Really good structure. Real ideas and solutions to everyday problems.” And they were big fans of Tai Scrivener ?? “Great content, great facilitator, lots of energy.” “Tai was very engaging.” “Very interactive from the facilitator.” #salestraining #salesskills #salesdevelopment #selling #sales #b2bsales #buildingproducts #buildingmaterials #construction #salesleader #salesenablement

Presenting solutions effectively can make or break a deal. Top Performers stand out in their presentation skills. The best sellers are: ? 60% more likely to make the overall value case. ? 55% more likely to make effective differentiation cases. ? 51% more likely to present solutions persuasively. ? 51% more likely to inspire confidence buyers will achieve results. ? 39% more likely to highlight results achieved by other customers. Key Takeaway: Top Performers excel at presenting compelling value propositions and differentiating their solutions from competitors. #sales #salestips #selling #salestraining #salesleader #salesenablement

Susan Higgins, SHRM-CP is #hiring. Know anyone who might be interested?

From filling the pipeline to growing accounts, top sellers stand out in a variety of areas. Specific capabilities are necessary to excel in each of these areas. In this article, we share the top skills that differentiate the best from the rest: https://hubs.li/Q03bwlKS0 #SalesTraining #SalesSkills #SalesSuccess

There's no silver bullet for improving sales skills. It's important to give focus to each area of sales, including: Driving value Prospecting Needs discovery Solution crafting Presenting Winning So where do you need to focus to meaningfully improve your results? In this article, we walk you through our complimentary Sales Skills Self-Assessment and discuss how to interpret the results. https://hubs.li/Q036LXsm0

How’s this for a sound bite? ?? ?? 85% of sales leaders have established a regular coaching cadence?? ?? 71% are using a Coaching Plan template to drive their teams’ performance. These impressive stats highlight just how transformative coaching can be - and that’s exactly what we experienced with Sensormatic, thanks to the "Raise the Bar" initiative with RAIN Group ?? Sensormatic’s leaders embraced coaching in a way that truly transformed their teams, leading to more strategic thinking and stronger results.? “This was the “Ah Ha” year - where leaders saw firsthand how coaching could drive real change” shared Ondrea C., Global Retail Training Academy Leader, Sensormatic. ? Theresa Lehmstedt and I were thrilled to be part of the global facilitation team on this project and loved working with the German-speaking sales teams in January 2024 ?? Want to learn more? Watch the webinar recording to hear from the people involved and see how Sensormatic’s success unfolded. #SalesCoaching #SalesSuccess #SalesLeadership #GrowthMindset #LeadershipDevelopment?

Top-performing sellers are 63% more likely to effectively communicate ROI and financial cases to buyers. The ability to build value at every stage of the sales process is essential—but it's not always easy. Why? Because each seller has unique strengths and areas for improvement, making it challenging to implement one-size-fits-all training. That's where RAIN Group Total Access comes in. Total Access gives you the resources you need to train sellers at any level on any sales skill, anytime. With RAIN Group Total Access, you'll get: ? Complete access to award-winning sales training and materials ? 85+ learning modules covering both seller and sales manager skills ? 4 delivery modalities: ILT, VILT, hybrid, and self-study ? Train the Trainer and Coach certification to empower your team to deliver the material ? Training implementation best practices, checklists, and tools ? On-demand tools, videos, and job aids to support sellers when they need it most Building a culture of value-driven selling starts with equipping your team with the right resources. #salestraining #salesenablement #salesleader