Radius

?? The Milk Cup returns for 2025! ?? We're thrilled to announce the return of The Milk Cup, expanding opportunities for women in esports and leveraging gaming as a marketing channel for milk. Last year, The Milk Cup became one of the most-watched women’s esports tournaments, highlighting milk's benefits for gaming performance. The impact showed for teens and tweens aware of The Milk Cup, 78% and 76% respectively felt more positively about milk.?(via Radius) This year, there's a larger prize pool, revamped competition format, and the start of The Milk Cup Academy – a training and mentorship program for women gamers. ?? Click for more on The Milk Cup: https://lnkd.in/gdnfpn6i #gonnaneedmilk #marketing #milk #esports #women #gaming

Why invest in multi-phase immersive research? Because the best insights don't come from a single data point—they emerge when teams immerse, synthesize, and act in real time. Brad Weiss-Holmes writes about the value of layering ethnographic research, market excursions, and activation workshops, so brands gain a competitive edge and stronger strategic alignment. Don't let research sit on a shelf—turn insights into action. #MarketResearch #CustomerInsights #BusinessStrategy #Innovation #BrandGrowth #CX #ImmersiveResearch https://lnkd.in/g3dZsSY3

Customer sentiment, attitudes, and behaviors are evolving. Our ebook examines the benefits of a customer-centric approach and outlines strategies to better understand consumer needs. CustomerCentric #ConsumerInsights #MarketResearch #CustomerExperience #DataDriven

Research insights equip brand teams to make informed decisions. Our Research ROI ebook details how our approach supported a brand in launching a new product line. Discover how our Brand Navigator approach can inform your strategy. #ResearchROI #MarketResearch #BrandStrategy #DataDriven #InsightsApproach

In today’s evolving market, detailed research insights enable brand teams to make informed decisions. Our updated brand health research approach incorporates new metrics for deeper analysis. Read our ebook for further details. #BrandHealth #MarketResearch #ResearchInsights #DataAnalytics #BrandStrategy

To help a CPG team learn more about sustainable packaging, we hosted an Immersion Excursion in Northern California. This two-day tour provided an opportunity to interact with experts and consumers, learn how they feel about sustainable packaging, and understand how messaging could best support the brand’s efforts.?Brad Weiss-Holmes and Alex Tremaglio share more in this case study. #ConsumerConnects #ConsumerInsights #Sustainability #Packaging #CPG #Messaging #BrandGrowth https://lnkd.in/gfKKM_Uw

The best path to successful activation for innovation begins with building real empathy with consumers to understand their wants, needs, and desires. The Radius Innovation team shares how the best way to do this is through meaningful observation and interaction through ethnography work. #Ethnography #Innovation #CustomerInsights #ConsumerInsights #Empathy https://lnkd.in/g_MpQyJd

Immersive qual gives you an opportunity to test your hunches about what customers or clients may like or dislike about your innovations, but these sessions almost always deliver something you never expected to learn, which is, as Brad Weiss-Holmes notes, “where the magic happens.” Brad writes this week about immersive techniques that help you interact with the people who can give you valuable input to build stronger action plans. #ImmersiveTechniques #QualitativeResearch #ImmersiveQual #CustomerInsights #ProductDevelopment #VOC https://lnkd.in/g3dBwEwa

Join us in welcoming our new Vice President of Client Services, Jonathan Kurz! With 20 years of experience across the #tech, #healthcare, and #industrial sectors, Jonathan brings a wealth of business and research expertise to our team. Based in Washington, DC, his focus on developing go-to-market strategies, enhancing customer experience design and execution, and driving commercial diligence will be invaluable as we continue to expand our reach and capabilities. We’re thrilled to have him on board! https://lnkd.in/gJs2ncXP #MarketStrategies #MarketResearch #Insights #BrandGrowth #CustomerExperience #CX

We're really looking forward to the Market Research Society (MRS) Annual Conference in a couple of weeks! Especially to hear from our incredible Ciara Fay on successfully using generative AI to synthesise vast amounts of future trend, cultural, and behavioural data against commercial objectives to create a consumer trend model that supports client planning.