Racer Media & Marketing, Inc.

Welcome to RACER's first podcast "The Creative Drive" hosted by Taro Koki and featuring former RACER.com columnist and famed F1 broadcaster. Will Buxton. #racer #podcast #thecreativedrive #tarokoki #willbuxton #f1

Subscribe to The Creative Drive hosted by Taro Koki on all major podcast platforms. You don't want to miss any episodes! Especially this up coming interview with Jeff Zwart and Paul Pfanner, co-founders of RACER!

Take a moment to watch this interesting interview with my brilliant friend, #BethParetta hosted by #RACERMagazine's Editor-in-Chief, #LaurenceFoster. I've been a fan of #ABBFormulaE since the start, and it is exciting to see how far the series has progressed since its first race in 2014. #innovation #progress #technology #racing #evo3 #electric

Thank you to #PaulTaublieb and #NoahTaublieb for sitting down with #TaroKoki for the latest #RACER Creative Drive Podacast to discuss their film, Paydirt - The Untold Story of Supercross. #Paydirt #Movie #Supercross #MonsterEnergy #Motorsports

In this episode of the RACER Creative Drive Podcast, host Taro Koki sits down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER. George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate. With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field — where it’s headed, and its potential role in brand development. George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape. #racer #brand #racerstudio #georgetamayo #tarokoki #creativedrive

Bobby Akin talks about how RACER Studio/Mechanical Rabbit was tasked to produce a documentary on Keanu Reeves competing in the Toyota North America GR Cup series. You can see the full video here on Toyota's YouTube channel: https://lnkd.in/gsthSMFb

Thank you to Skip Barber, the Cal Club Region of the SCCA. and the Alfa Romeo Owners Club for being among our first clients in Year One of our company. Now, four decades later, we’re known as Racer Media & Marketing, Inc. We publish RACER Magazine, RACER.com and operate RACER Studio and The RACER Creator Network. #grateful #partners #racer #media #marketing #racerstudio #customcontent #custompublishing #racermagazine

Another fun #RACERCreativeDrivepodcast from #RACERCreatorNetwork Presiden #TaroKoki. We're fans of #ChrisStewart and #Gridlife so we encourage you take the time to view (or listen) to this fascinating conversation. Learn more about the RACER Creator Network: https://creator.racer.com/