R3

Creating real value with influencer marketing isn’t just about reach—it’s about authentic, long-term connections. Fabian Prasetya, Chief Digital & Marketing Officer at L'Oréal Indonesia, explains the importance of aligning brand values and building sustained partnerships with influencers for both immediate impact and enduring growth. Hear the full story on how L’Oréal navigates these strategic choices in the latest episode of R3AL TALK. Tune in on: Spotify https://lnkd.in/g3xeTEnr Apple Podcasts https://lnkd.in/gi_EEF9T YouTube https://lnkd.in/gdnjyApz

During the recent MMA Impact Indonesia 2024, R3’s Seema Punwani shared valuable perspectives on how CTV has emerged as a key driver of the digital economy, particularly amidst growing and diversifying markets. She joined a panel discussion with industry leaders ERWIN JOHANES (PT. Gudang Garam Tbk) and Ryan Maurice Tallulah ( Bardi Smart Home), moderated by Edo Fernando (Xapads Media). Here are the key takeaways: ? CTV goes beyond entertainment, blending AI, personalization, and commerce to become a central player in the digital economy and redefine user engagement. ? The abundance of data today empowers brands to refine audience targeting and optimize content delivery, enabling more effective and impactful CTV campaigns. ? While the delivery method has evolved, the core of personalization remains unchanged: delivering the right message at the right time to the right audience. Many thanks to Shanti Tolani, Rohit Dadwal, and Ray Punu MMA Global Indonesia for inviting Seema to be a part of such an insightful and engaging event. #MMAImpactIndonesia2024 #TheFutureMarketing #CTV

Today is a significant day for R3 in our journey as a company. After 22+ years, we are now 11 offices with a global team of 230 people, supporting brands that spend over $60bn in marketing and media. As a MediaSense Company, we are able to expand our service offering and capability, and deliver higher value strategic advisory to the world’s largest brand owners. First, we want to thank our people for being part of R3. They deliver the work, and their commitment is what grows this business. To our clients, we look forward to expanding our partnership. These are exciting times with big opportunities. ?? ??

Publicis Groupe leads the Global Q3 2024 New Business League rankings, setting the pace with 1,277 creative and media wins and a 4.2% revenue increase from 2023. WPP follows in second with 721 wins and Omnicom secures third place with the highest YTD media revenue. Discover more detailed insights here: https://lnkd.in/gNYQnfQY

During R3 Jakarta’s final roundtable of 2024, marketing procurement leaders from Xiaomi Indonesia, Telkomsel, Samsung Indonesia , PT. ABC President Indonesia and PT. Arbe Chemindo came together to share insights, challenges and their outlook for the coming year. Thank you Yuliza Rischa Farery, Rina Dwikharisti, Elvaretta Dian Detiana Yucky, Melvyn Pasaribu, Bimo Ekabudiputra, Welvi Febrina, and Kharishmasalam Phasa Umang Lukito for an engaging afternoon filled with valuable conversations. Here are 3 key takeaways: ??Clearly defined objectives are essential for effective campaign strategies, as a lack of clarity can hinder overall success. ??Transparency gaps in agency operations, particularly regarding rate cards and performance metrics, can lead to accountability issues that affect decision-making. ??High spending on influencers (KOL) does not guarantee performance; brands must critically assess agency strategies and local market understanding to ensure successful outcomes. #R3Roundtable #Jakarta #Indonesia #MarketingProcurement

Boost your production strategies with insights from our upcoming webinar, hosted by WFA in partnership with R3. ? Key topics covered: ?? Overview of Key Production Trends in APAC ?? Exploring Decoupling and Other Production Models ?? Leveraging Generative AI in Content Production ? Best Practices in Production Today ? Secure your spot here: https://lnkd.in/gizd2F6u Laura Forcetti Joel Gan

Media is being redefined by dynamic changes in consumer behavior, algorithms, and revenue models. ?From the convergence of social media, commerce and streaming to the influence of AI on media quality, and retail media and fee transparency, knowing where to focus might be the greatest challenge for marketers looking to drive greater ROI.? ? In this keynote at #Mediaweek, R3's Jane Lacher explores trends that will shape how media is defined and valued in 2025 and what this means for the industry at large.? "Getting rid of this concept of media metrics – that's not doing us any good. Where I’d like us to focus on is strategy. If we think of ourselves as media strategists, then we have a seat at the table to discuss business outcomes," she said. "There's an enormous amount of friction in our industry right now, and I believe that that friction is between legacy behaviors and the new behaviors we need to create for ourselves," she continued.

Join us and ADWEEK at #Mediaweek tomorrow in New York. R3's Jane Lacher will be speaking about Media in 2025, and how marketers should run towards - and not away from - the friction they are seeing in the media landscape. ? https://lnkd.in/e24qm2CF

Over the past few weeks, R3 Singapore had the pleasure of hosting a series of CMO lunches, where marketing leaders gathered for great food and even better conversations. These gatherings provided a unique opportunity to connect, exchange insights, and spark fresh ideas across various industries. It was wonderful to hear from marketing leaders at Abbott, Diageo, ExxonMobil, Haleon, L'Oréal, Kenvue, Mastercard, NTUC FairPrice, Shiseido, Synapxe, The Coca-Cola Company, The Travel Corporation, Unilever, and Zespri International. Engaging in discussions with such a dynamic group of leaders was truly enriching. A big thank you to Anil Srinivas Chilla, Alvin Neo, Charrisa King, John Rhee, Josephine T., Karen Low, Kauveri Khullaar, Khim Yin Poh, Kok Hwee Ng, Ling Ling Thia, Matthias Blume, Sebastian Tuason Cruz, Severine Vauleon, Koo Sok Hoon, and Thien NGHIEM for taking the time to connect. Your insights made each discussion immensely valuable.

We're always inspired at #ANAMasters. Day 1 provided some strong examples of leadership and inspiration around how brands are driving growth through marketing. ? Progressive Insurance's Remi Kent = meaningful connections ?? Colgate-Palmolive's Diana Haussling = brand love ?? L'Oréal's Asmita Dubey = technology that shapes creative marketing ?? AT&T's Kellyn Smith Kenny = customer-centric innovation ?? Netflix's Marian Lee = fans and brands and stories