R/GA

In today’s AI-backed environment, responsible design is more important than ever. How can we ensure this powerful tool becomes a positive force for humanity, rather than a detriment to society? Experience Design Director Luke Caish-Sadlek penned a thought-provoking piece for R/GA FutureVision, highlighting a checklist assessment for designers—and people broadly—to reference when creating with AI, to help deliver positive human impact. Below you’ll find the assessment in action, filled out for Founderland Pitch AI Mentor (PAM) - an AI-powered pitching experience for female founders of color, created in partnership with R/GA. Read more on FutureVision here:?bit.ly/48Y2nLT

Our very own Nick Coronges, Global Chief Technology Officer, is set to join global leaders in AI, design, and creativity at this years Upscale Conf with his featured keynote, Designing AI for Brands: From Skeuomprophic to AI- Native Experiences. Join him tomorrow, November 19, 9:30 GMT+1. https://lnkd.in/d28c5BTq

Marcio Oliveira, VP, Managing Director of our Brazil office is nominated by the Brazilian outlet propmark as one of the best Client Services Professional of the year. Submit your vote until November, 21st here:?https://lnkd.in/dG-4ZzJ8

Behind some of the world's most innovative brands is Dany Garcia, the Founder & Chairwoman of The Garcia Companies, a holding company with a diverse portfolio of enterprises, including R/GA clients ZOA Energy, the United Football League (UFL) and XFL. This weekend, Dany will be recognized as the 2024 ADCOLOR Conference and Awards | ADWEEK Beacon Honoree, an award that celebrates leaders who use their platform to advance diversity, equity and inclusion. As R/GA has worked with Dany, her team and businesses on a range of Brand Design projects in recent years, our teams have witnessed firsthand how she is redefining the business or sports and entertainment; and doing so with an unrelenting focus on DEI. Congratulations on this most-deserved recognition, Dany!

Who knew jury duty could be so exciting? R/GA is honored to have 10 (!) The Webby Awards jurors this year. The team will be scoring the best of the internet from 2024, and winners will be announced in April 2025.

Political advertisements are a fixture of every campaign cycle. And more so now than ever before. Ahead of US Election Day, Tiffany Rolfe (she/her) , Chair and Global Chief Creative Officer, spoke to CBS News Sunday Morning's David Pogue about the evolution of political ads, targeting, and how user generated content has played a bigger role during the 2024 election season. Watch the full segment on YouTube here:?https://bit.ly/4efIfWv

Our very own Bayyina Black, Executive Director, Global Impact & Sustainability, has been profiled in?Black Business Magazine,?alongside Founderland’s Deborah Choi, Co-Founder + Managing Director, in the magazine’s Tech Special issue. Learn more about Bayyina's role at R/GA in driving our Make/Good framework, as well as our partnership with Founderland in creating PAM, an AI experience that helps female founders of color to practice their investor pitches.Check out the article here: https://lnkd.in/esS8f4FF?

Tiffany Rolfe is headed to The Clios jury room. Stay tuned as she leads the Creative Business Transformation, Commerce, Effectiveness & Strategy category as the 2025 Jury Chair.

Huge congrats are in order this Monday. Our Gatorade partners and team have won two Effie Awards Latin America awards for our “Three Vueltas” work, earning gold in “seasonal marketing” and “non-alcoholic beverages” categories. With Three Vueltas, Gatorade joined the celebration of the first anniversary of Argentina’s third World Cup with a special Gatorade bottle that opens with three turns of the cap. This innovative product design and campaign honored the corresponding championship year with each turn (1978, 1986, and 2022), allowing the brand to join Argentina's week-long celebration of this historic moment in sports. Congratulations to our Gatorade partners and team.