R/GA

Big news! R/GA is thrilled to be named LinkedIn’s Global Lead Creative Agency. Together, we’re shaping the future of brand storytelling, innovation, and meaningful connections on the world’s largest professional platform. We can’t wait to bring bold, creative thinking to LinkedIn’s next chapter—staying true to their mission of creating economic opportunity for every member of the global workforce. Excited for what’s ahead! https://lnkd.in/g9yu2E63

Bayyina Black, Executive Director of Global Sustainability & Impact, has been named a finalist for the Ad Age 2025 Creativity Awards in the Diversity & Inclusion Champion of the Year category. This honor recognizes individuals driving meaningful change across the industry and shaping the future of advertising. Bayyina’s leadership and work across R/GA’s social impact program, Make/Good, highlights her unrelenting commitment to using creativity and technology to promote diversity, equity and inclusion. We cannot think of anyone more deserving of this recognition. Congratulations, Bayyina!

?? Exciting announcement from POSSIBLE! ?? AI is revolutionizing marketing, but is it spurring a creative renaissance or a race to the bottom? Join Lorraine Twohill (Chief Marketing Officer, Google) in conversation with Tiffany Rolfe (Chair & Global Chief Creative Officer of R/GA), as she shares game-changing insights on AI and its transformative impact on the future of marketing. ? Register Now & Lock in Your Plans—Rooms Are Going Fast! Arrive Sunday & Depart Thursday to experience everything POSSIBLE. Register now for POSSIBLE 2025 at Fontainebleau Miami Beach April 28-30 ?? https://ow.ly/3HRs50UbWQm ? Think with Google #POSSIBLE2025 #ThoughtLeadership #Marketing #Innovation #Creativity #Connection

A look back. And a look forward. At the same time.

To help mark R/GA’s new era as a privately owned independent company, our Studio team created an AI powered introduction of what’s to come. So please enjoy a word - throughout the decades - from our Founder, Bob Greenberg. And read more about how Eli Mavros, Group Creative Director, and the team leveraged Runway, Topaz Labs, ElevenLabs and other innovative, creative tools and new technologies to create this film here:?https://lnkd.in/e72Ttydz

R/GA is heading to Miami for POSSIBLE this April. Make room in your agenda for R/GA's Global Chief Creative Officer & Chair Tiffany Rolfe's masterclass: “Everything, Everywhere, All at Once: The Future of Commerce and Creativity." As the separation between marketing and purchasing disappears, join us on Tuesday, April 29 at 12:00 PM as we show a glimpse into what the future of AI powered commerce experiences will look like, and how to make the transactional inspirational.

Exclusive: The Drum sits down with R/GA’s leadership team to discuss its ‘new era’?? This including its promise of private equity, its Al-pitch and what Bob Greenberg really thinks of the move. The big news in agency land this month was R/GA returning to independence after 23 years as part of Interpublic Group (IPG). The sale itself was not a surprise (it was the worst kept secret in advertising), but what got people's attention was who bought it: private equity firm Truelink Capital. Jen Faull sat down with Robin Forbes and Tiffany Rolfe (she/her) to get into the deal, why it makes sense for R/GA, and how it plans to spend that $50m innovation fund. https://lnkd.in/evqTT2hZ

We are incredibly excited to announce our newly formed partnership with the R/GA management team, returning the creative innovation agency to independence as a privately owned company. ? See the press release here:?https://lnkd.in/gQajA_J6

As we begin this new chapter - a return to being an independent company - we’re energized by a renewed focus on creative innovation in this new age of intelligence, backed by our partners at Truelink Capital. Our very own Robin Forbes, Global Chief Executive Officer, and Tiffany Rolfe (she/her), Global Chair and Chief Creative Officer, spoke exclusively to Fast Company about what this inventive move means for us. “This moment is for us to really accelerate the evolution that we’ve been working on for some time. Both the services that we offer, and the way we’re doing our work,” said Robin Forbes. “We have the legacy of experience and knowledge, but now we get a little bit of a refresh,” said Tiffany Rolfe. “We can build and support our internal teams in a really modern, agile way that allows us to better address our clients’ challenges.” In support of this growth, R/GA’s new partners at Truelink have established a $50 million Innovation Fund for a boost in new skill sets and talent and acquisitions for new capabilities, emerging tools, and platforms. “We’re really excited about the concrete commitments to actually deploying capital in the business to accelerate this growth and this transformation mission that we’re on,” says Robin Forbes. “It’s extra fuel to accelerate some of the things that we’ve been wanting to do, and feel are really important to do quickly.” This is just the beginning. We can’t wait to take you along as we enter this new chapter. Forward always. Thank you Fast Company and Jeff Beer for covering this important moment for R/GA. Read more here: https://lnkd.in/ePvZ7NsW

Today we announce that for the first time in 30 years, R/GA will become independent again. Unburdened by the traditional holding company model. Unleashed to achieve ambitious new goals and to explore the unlimited creative possibilities of what this new intelligence age will bring. Who we are isn't changing. We will always be a creative innovation company that is focused on making more valuable experiences for people. But how we do it, and the experiences we create, will change. Read more about our next chapter on rga.com ?? Unstoppable since 1977. Un/held since March 1, 2025.