QYOU MEDIA

We are so excited to ??announce that we won ?? a Digiday Award in the category of “Best Use of TikTok” for our groundbreaking ??social campaign with Ubisoft for the release of ?? Assassin’s Creed Mirage. QYOU activated ??brand-aligned Creators across global markets—the US, UK, France, and Germany—to creatively show how Ubisoft Assassin's Creed Mirage was a must-play for new gamers ?? and returning fans of the iconic franchise. Check out our sizzle to see how we launched the game with an attention-grabbing campaign featuring immersive VFX, and stunty short film collabs with parkour Creators!? ?? Check out the Digiday Announcement → https://bit.ly/3wx44RF

?? The QYOU team is heading to the Big Apple for Advertising Week New York! ?? But that’s not all—we’re also hosting an exclusive Afterhours Fireside Chat with none other than Brooklyn bodega legend Ocky @rah_money (5.3M followers).?Join us for a deep dive into what makes brand partnerships thrive, and learn how QYOU’s unique approach to collaboration is leading the way in the creator economy. You don’t want to miss this! ???? Spots are limited—register now before it’s too late! https://lu.ma/hp2lh6xa

Ready to haunt ?? TikTok with influencer content that puts your brand at the center of spooky season? ?? We did just that with David Brubaker—known for his unique twist on iconic films—when we teamed up to “trap” him inside Paramount Pictures legendary horror movies. The result? A six-episode ??series that had audiences hooked from the start. QYOU Studios crafted this custom series packed with terrifying moments—from haunted handshakes ??? to heart-stopping jump scares ????—immersing viewers in the horror and making them feel like they were part of the nightmare. Check out the sizzle below ?? and share your favorite ?? spooky movie in the comments! #SpookySeason #InfluencerMarketing #HorrorTok #ContentCreation #FOMO #CreatorEconomy #BrandedContent

?? Big news! Paramount Pictures and QYOU are finalists for Best Use of Influencer Marketing at the Digiday Awards for A Quiet Place: Day One campaign! ?? We wanted to bring the intense "Day One" concept to life, so we teamed up with TikTok creators to imagine how they’d survive if the whole world went quiet. From survivalists to NYC locals, we pulled off a stunt that’s never been done before—bringing creators together for POV videos that crossed storylines and culminated in a wild digital short on Paramount’s TikTok. It was all about driving engagement and getting fans hyped for the movie in the most creative way possible. Couldn’t be more proud of this collab. #InfluencerMarketing #CreatorMarketing #CreatorEconomy #Collaborations

?? Heads up, brand marketers! ?? The entire QYOU leadership team including—Glenn Ginsburg, Lexi St. John, and Morgan Barclay—will be at Advertising Week New York in 2 short weeks, and we're eager to spark conversations and create new connections with the boldest and brightest creators, brands, and culture shifters alike! Join us on Thursday, October 10th for a game-changing brand marketing mixer in partnership with Creator Economy NYC. Featuring TikTok sensation ‘Ocky’ @rahmoney (5.3M followers) and Glenn Ginsburg, President of QYOU, we’ll unpack the insider tips that make creator-brand collabs thrive. You won’t want to miss this exclusive insight into the future of digital marketing. Tap in and register now ?? https://lu.ma/hp2lh6xa #AWNY24 #CreatorMarketing #InfluencerMarketing #QYOUMedia #SocialMedia #Collaboration

?? 43% of Gen Z plan to spend more on holiday shopping this year (compared to 37% of millennials). ?? Here’s what’s driving this trend and how brands can capitalize: ?? ?????? ?????????? ???? ???????????? ?????????? ?????? ????????????????????: ?A third of Gen Z plans to find gifts via Facebook and Instagram ads ?24% of Gen Z will rely on Influencer recommendations for holiday shopping ?54% of Gen Z uses TikTok Shop to discover gifts ?? ?????? ???????????? ?????? ?????? ???????? ???????? ??????????: ?39% of retailers are investing in social media ads to target Gen Z ?35% of brands are using influencer marketing to drive engagement & sales ?Focus on social-first strategies to make your products visible with Gen Z Source: https://shorturl.at/PuPrb Gen Z’s spending power this holiday season is exactly why brands like sune are stepping up. By partnering with QYOU, Sune is leveraging #CreatorMarketing to engage Gen Z and beyond, making it effortless to discover and shop one-of-a-kind, handcrafted products—all through their innovative video app. ?? Watch Artist meets Interior Decorator Kaarin Joy talk about Sune—testifying to why Sune is like having a craft fair in your pocket. ????? #QYOUMedia #Sune #GenZ #InfluencerMarketing #HolidayShopping

?? This just in! ?? We are beyond thrilled to announce that Warner Bros. Discovery and QYOU are finalists for the 2024 Digiday Awards in the Best Use of Social category for our work on Wonka! By harnessing the power of influencers like the Wonka look-a-like Duke Depp and the extraordinary chocolatier Amaury Guichon, we brought the magical world of Wonka to life through the themes of music, magic, and chocolate! ?? Learn more about the results here: https://lnkd.in/ejW7D2gK Stay tuned and congrats to all the finalists!

Beauty is booming, especially among younger consumers, with creators leading the way brands connect with audiences. Nearly 40% of teens say social media influencers play a big role in their beauty product choices. Dive deeper in this month's newsletter: QYOU on Beauty.

QYOU is hitting the windy city for the Ad Age: Business of Brands Summit in Chicago! Swing by the Goose Island Taproom on Thursday, Sept 19th, from 4:00-6:00pm to chat, chill, and cheers with Glenn Ginsburg and Spencer Frisbie. Click on the link below to register. ?? https://lnkd.in/e2ABpWna

Gone are the days when trailers and press junkets were the only ways to drive mass awareness and excitement for a big movie launch. ?? Now, the real magic ??happens where the audience already is—through creators who captivate fans and spark excitement at scale. As Glenn Ginsburg, president of QYOU Media, puts it: “Movie marketers are leveraging creators with the formats that they’re already known and loved for.” ?? This means marketers are creating deeper cultural conversations around films, not just chasing fleeting meme trends. Glenn Ginsburg also points out, “Short-form content has become such a key way for young audiences, especially Gen Z, to communicate.” And it’s not going anywhere! ?? Want to learn more? Check out the full article on Digiday featuring Glenn Ginsburg and others industry professionals providing insights on how studios are mastering the art of ‘creator and meme culture.’ across social.??? - https://rb.gy/v6ag0x #MarketingEvolution #CreatorCulture #CreatorMarketing #GenZMarketing #MovieMarketing #Digiday