Quu Inc.

Led by industry veteran?Sam Rogers, the Quu Visual Network (QuuVN) will bring the power of?Visual Quus?to national advertisers! QuuVN’s mission is to increase demand for in-dashboard visual advertising in local markets, driving growth for our partners and the entire radio industry. Learn more here: https://lnkd.in/eG5FGJE8

“So, the question is, ‘why don’t political candidates include radio as a prominent piece of their advertising budgets?’… The vast majority of campaign consultants have no experience with radio… While TV and social media allow greater targeting than they could before, [neither offers] the emotional connection radio provides to listeners, and that emotional connection to one’s radio station is a powerful tool radio is not getting or, in many cases, taking credit for.”

Exciting news! Quu Inc. and Saga Communications have signed a group-wide agreement for Saga’s radio stations to exclusively use Quu’s technology to publish programming and advertiser messages on vehicle dashboards! All of Saga’s markets will use Quus to drive ratings and revenue. “We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer-obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves.” — chris forgy, President and CEO of Saga Communications, Inc. Learn more here: https://lnkd.in/eNUayKr5 #Radio #Partnership #Innovation #Collaboration #Growth

Lots of great information in this article! Key takeaways: - 80% of agencies and advertisers show interest in in-dash visuals - 33% of media agencies and marketers now say they are “very familiar” with in-dash visual ads - Advertisers are willing to spend 16% more on AM/FM radio buys that feature in-dash displays - Studies show listeners pay attention to in-dash visuals - Listeners show a high degree of interest in seeing sales and deals on their in-dash displays https://lnkd.in/eRfAacqR

We are thrilled to welcome Dan Binder to the Quu team! His extensive background in programming, engineering, digital, and music research will be invaluable as he works closely with stations to ensure successful onboarding and ongoing client success! https://lnkd.in/eM6Mzyrr

Roger Lanctot’s take on our 2024 In-Vehicle report -

Register now for tomorrow's webinar! Jacobs Media's 20th?annual study is packed with rich data covering a variety of new topics including: The in-car rebound, who is working from home, and how are both listening environments impacting radio overall??Radio faces fierce competition in the car, and home radios continue to disappear. Has radio maintained its edge in key listening locations? What expectation do radio listeners have for engaging with their favorite radio personalities and hosts??What opportunities exist for on-air talent to build on radio’s local advantage? Is Artificial Intelligence (AI) seen as exciting, worrisome, or both??How do radio listeners perceive AI’s personal and societal impact? And what are their expectations about how this technology may or may not be used by radio? What can we learn about how and why listeners tune to their favorite radio stations??We’ll look at radio’s core strengths and examine the trends to see if there are any new vulnerabilities to address. Are personalities still overshadowing music on the hierarchy of why respondents listen to broadcast radio? Techsurvey 2024 is presented in partnership with Inside Radio and is sponsored by Quu Inc.

Thank you for magnifying this study. The results show a clear path that Radio should take.

Don't miss the 2024 In-Vehicle Visuals Report webinar on Wednesday, 4/10 at 3p ET! Register here: https://bit.ly/49mqFxv