Quirk's Media

Thank you to Discover.aiover.ai for their contribution to this month’s AI & Insight Innovations newsletter! Read on if you’re curious about the rise of synthetic media - from hyper-personalized content to infinite content universes, to regulatory black holes, this article explores the rise of synthetic content and its profound impact on our culture. Read the article here: https://lnkd.in/gS22tDYz #sponsored #mrx #marketresearch #ai #genai #media #strategy #qualitativeresearch

How AI can actually make research more people-centric "'I was shooting bricks all night' is the kind of comment most people can understand coming from a professional basketball player after a losing game. It’s also the kind of comment that led artificial intelligence to claim Golden State Warriors shooting guard Klay Thompson had been on a window-breaking vandalism spree in the San Francisco area earlier this year (he had, in fact, not thrown any real bricks at all). This is an extreme instance, of course, but it’s a good reminder that humans are still a necessary ingredient for conducting insightful research and data analysis about…humans." Read more https://lnkd.in/eqaHABCw #QuirksMR #MRX #insights

The key to optimal promotion strategies which drive incremental value is understanding and predicting consumer behavior. The SKIM revenue management practice recently conducted new research to explore these shifting price perceptions in Europe. Read on to learn these insights and uncover the promotional “sweet spot” that creates a win-win-win for your company, retailer and consumer. https://lnkd.in/eCQKzVrr #sponsored #MRX #insights #consumers #retail

Ferrara’s insight and analytics team has been through a transformation in the past couple years resulting in a team almost double the size and a 55% increase in budget. But these are not the only reasons why this team is up for the 2024 Best Client-Side Team award! Learn about how this insight team handles the challenges they face, how they balance teamwork with individual tasks and what advice they have for other teams in this Q&A; https://lnkd.in/gYPN84Y7 Then go to?https://lnkd.in/gkxw8Za2?and register for the virtual celebration on November 19! Join Ferrara,?#QuirksMR?and your fellow researchers to find out who the 2024 Marketing Research and Insight Excellence Award winners are. #QuirksAwards?#MRX?#insights

The Data Story Academy is now offering free access to all courses for a limited time. If you’re looking to level up your skills in data storytelling, now’s the time! Courses include survey analysis, text analysis techniques and more – tailored specifically for market researchers. Sign up today and become a certified expert in data storytelling: https://lnkd.in/gGKriBzq #Sponsored #MarketResearch #DataStorytelling #FreeCourses #DataAnalysis

Our furry friends miss us when we are gone all day. Find a job that allows you to be around more often! Quirk’s Talent can help with our extensive knowledge about the marketing research industry. Learn more at https://quirkstalent.com/ #MRX?#MRXJobs?#talent #GetHired #hiring

In case you missed it, your weekly marketing research news highlights: The DRG promotes Naatz-Busch to senior director, marketing strategy and growth. Marketing Research Education Foundation MREF launches a fundraiser to support Haitian education. Human8 appoints Teachman as COO. UserTesting appoints Erkel as chief strategy officer. OvationMR acquires ethOS . https://lnkd.in/gxF5dHZM #MRX #Insights #QuirksMR

Enhancing the virtual backroom experience "Listening to virtual qual can be … a challenge. It’s a familiar story: The session starts. You are in your home office, in your casual attire, a fresh cup of coffee in hand. The ping of an e-mail notification suddenly forces the respondent’s voice to the background. Another e-mail comes through – you check it out. Interesting. Oh, there’s another one. Less interesting. Facebook sends a notification. You can’t resist, so you look. You notice a LinkedIn alert. The article is only a three-minute read; it won’t take too long. Click. Your Ring doorbell picks up a UPS truck delivering a package. I wonder what that could be? It’s no secret - it can be hard to stay focused on virtual qual for the full 60-90 minutes!" Read more https://lnkd.in/gibm7iu6 #QuirksMR #MRX #insights

Displayr’s latest whitepaper, "AI in Market Research," dives into how AI is transforming data analysis and reporting. Learn how to speed up insights, avoid common pitfalls and stay ahead of the competition with AI-powered research. ??https://lnkd.in/gJcvtCky #sponsored #AI #MarketResearch #DataAnalysis #Insights #Displayr #Whitepaper

Many of us sit for hours a day, so we know the importance of a good office chair, but what if your favorite seat is in the air? Let Quirk's Talent help you find a job that allows you to work in-flight and take your office anywhere in the world. https://quirkstalent.com/ #MRX?#MRXJobs?#talent #GetHired #hiring