Quill Inc

Looking for fresh podcast ideas? You won't want to miss this edition of The Branded Podcaster. Here's what you can expect: ?? 7 podcast content ideas your audience will love ?? How to enhance your influencer marketing with branded podcasts ?? Create a fanbase pre-launch with a podcast trailer that performs ??? Share your insights for a chance to win a $100 Amazon gift card ???? Stay on top of litigation trends with "Disputed" #brandedpodcasts #podcastmarketing #influencermarketing #podcastideas

Spotify made a bold move—and it’s not just for podcasters anymore. Their LA event last week rolled out the Spotify Partner Program, offering Premium subscribers an ad-free video experience and inviting video creators to the table. Oh, and they’ve rebranded Spotify for Podcasters as Spotify for Creators. The message? Video is no longer optional and Spotify wants a piece of YouTube's audience. As exciting as this sounds, the implications for podcasters are huge—and not all positive. Uploading a video podcast to Spotify means losing key RSS-based metrics like downloads and dynamic ad insertion. Sure, Premium creators can share subscription revenue, but details are murky. For brands and podcasters, this is a major shift. But here’s the real kicker: this isn’t just about podcasts. Spotify is making a play for?video creators—folks who may never create an audio-only version of their content. It’s a clear signal that Spotify is chasing YouTube’s crown, inviting creators to explore video-first podcasting in a way that redefines what “podcasting” even means. As Bryan Barletta from Sounds Profitable aptly put it – this is a “wake-up call for podcasting.” For podcasters, the choice is complicated.? Do you lean into video to chase new audiences on Spotify, even if it means sacrificing some traditional podcasting tools? Or do you stick with what’s worked, knowing the industry is changing around you? For more details, I’d suggest checking out Bryan’s full write-up:?https://lnkd.in/gMUvEa7R #spotifyvideo #videopodcasting #videopodcasts Tianna Marinucci Quill Inc. CoHost

Thrilled to see Quill and our research with Ipsos featured in Marketing Brew! ??? The insights shared highlight podcast audiences' trust in their favorite hosts—and how that translates into powerful opportunities for brands, particularly in the beauty industry. A big thank you to Marketing Brew for shining a spotlight on this space and including Quill's findings in the conversation. ?? Check out the full article: https://lnkd.in/eJv82bMs ?? Download the full report: https://lnkd.in/gG5nkjrV #podcastmarketing #brandedpodcasts #corporatepodcasts

??? Our latest #CMAConnect episode features an exceptional guest: this year’s Achievement in Marketing (AIM) award winner, Alison Osborne! Alison is the VP of Marketing at Quill Inc and sits down with CMA’s CEO, Alison Simpson to discuss her entrepreneurial journey, including the significant milestone of her company's acquisition. She emphasizes the crucial role of self-advocacy in professional growth and shares valuable insights for up-and-coming marketers looking to climb the career ladder. Plus, Alison shares the importance of focusing on a strong content strategy. Listen to the full episode here: https://lnkd.in/gVXF6AY6 CMA Connect is now on YouTube! Watch the full episode here: https://lnkd.in/gRurw5Hp #MarketingPodcast #ContentStrategy #MarketingCareer #AIMAward #CMAgala #MarketingInsights #Podcast #CanadianMarketing #Entrepreneur

The Canadian marketing community came together on November 22 for the prestigious 2024 CMA Awards gala. The event, which drew close to 1,000 industry professionals from across the country, celebrated excellence in marketing innovation, creativity, and leadership. Two outstanding executives received top accolades at the ceremony. Jacquie Ryan, Chief Brand and Commercial Officer at the Canadian Olympic Committee, was honoured with the Marketer of the Year award. Meanwhile, Mary DePaoli, the Executive Vice-President and Chief Marketing Officer at RBC was recognized for her exceptional career achievements with the CMA's Lifetime Achievement Award. Winners of the Premiere Awards, in addition to Ryan and DePaoli, are: ??Best of the Best: Kraft Heinz in partnership with Rethink for the campaign, “Heinz Ketchup & Seemingly Ranch” ??Top Cause: "What No One Tells You When You’re Expecting" by North York General Foundation and Courage Inc ??Achievement in Marketing Award (AIM): Alison Osborne, Vice-President of Marketing, Quill Inc. “Canada’s marketing profession is at the forefront of innovation and creativity and this year’s winners show the vital role marketing plays in building brands and business,” said Alison Simpson, President and CEO at CMA. “The campaigns and individuals recognized demonstrated exceptional strategic thinking and creativity while reflecting the vibrant mosaic of Canadian culture and delivering strong results. I am proud to see our industry continuing to push boundaries and embrace new technologies, all while connecting with Canadians and contributing to our economy.” The gala was a testament to the depth and breadth of marketing excellence in Canada, with a total of 156 awards presented across six distinct disciplines. FCB emerged as a dominant force, securing an impressive 19 awards. Notably, 12 of FCB's awards were for their work with BMO, establishing the financial institution as the most celebrated brand of the evening. The judging process was co-chaired by Mary MacIsaac, Senior Vice-President of Marketing at Loblaw Companies Limited and Scott Pinkney, Chief Creative Officer at Publicis Hawkeye Canada. The full list of CMA Award winners can be found here: https://lnkd.in/eXhcZk2t #CMAAwards #CMAgala #Marketing #CanadianMarketing #Talent #Creativity

The price of human attention has never been higher. While podcasts are renowned for keeping listeners engaged, creating a series that truly hooks your audience is no easy feat. It takes more than a big-name guest, a skilled host, or brand recognition to stand out. With most branded podcasts adopting an interview format, it’s critical to craft an experience that not only captivates your audience but also leaves a lasting impression on your guests. To help achieve this, we put together our top 8 tips to crafting a great podcast interview in our new blog: https://lnkd.in/gg94hYgE #podcastinterviews #podcastguests #brandedpodcasts #podcasttips

What do you do when your podcast is on a break? Shoot a behind-the-scenes video ?????????? Ft. our mega marketing producers Ananya Kingshott & Mary Advincula, our hosts Todd Crawford & David A. Yovanno, and our brilliant agency Quill Inc ?? #ThePartnershipEconomy #Podcast

The Podglomerate’s end-of-year round-up of Podcast Predictions and Retrospectives is here! ??? Close out the year with candid conversations from those shaping the future of podcasting, including our Founder and CEO, Fatima Zaidi. Check out the full roundup to hear from industry veterans and emerging voices who dissect the trends that defined 2024 and the innovations that have them feeling optimistic about 2025: https://lnkd.in/g2dxMecU #podcasttrends #podcastpredications #podcastroundup #expertroundup

Recently we released The Podcast Marketing Trust Index Report with Ipsos, which reveals how branded podcasts influence people's perception. Some key stats include: ?? Over half (56%) of Americans say the endorsement by the host of the podcast influences their trust in a product or service to some degree. ?? 42% of Americans trust or somewhat trust information presented on podcasts compared to traditional forms of media. ?? 44% of Americans say they have or have considered purchasing a product or service they heard about on a podcast. ?? To learn more, download the full report: https://lnkd.in/g_Zaih_H #podcastmarketing #podcastreport #consumertrust

?? Next up in our team spotlight series is Maria G., our Senior Project Manager & Operations Specialist! With over 15 years of experience managing complex, multi-faceted projects across diverse industries, Maria has a knack for transforming operations and driving results. Her expertise in designing detailed processes, policies, and procedures has been instrumental in maximizing efficiency, optimizing budgets, and scaling operations. Her favorite part about her role at Quill is "building strong relationships with clients and helping them bring their stories to a larger audience. Understanding their unique goals and finding ways to make their podcast shine keeps me engaged and inspired." Learn more about Maria: https://lnkd.in/gy5hCcGh #teamspotlight #podcastagency #projectmanager #operations