Last summer, we helped GoDaddy better understand the current state of media fragmentation, and built a comms strategy recommendation for a potential Super Bowl ad. Our recommendations around message, timing, and audience approach are all evident in their new campaign, anchored by a Super Bowl spot featuring Walton Goggins and his business Walton Goggins Goggle Glasses (a top notch tongue twister). For example, we recommended that GoDaddy speak to small business owners about 2 things:?simplicity and confidence. In the ad, we see Walton echo those needs and how GoDaddy’s Airo product answers them directly. Now we just need to get our hands on a pair of those goggles. ??
关于我们
Our sprint-based strategy method creates relevance at the speed of culture. In 4-6 weeks (or less), we've helped brands like adidas, Keurig Dr. Pepper, Lululemon, and more solve complex brand challenges with practical plans that put action first. "Alexa and Rob moved at light speed without compromising on research and quality. The outcome of their work was both insightful and practical." - Damien Dernoncourt, CEO, Naga Brands "Alexa and Rob are the real deal—the kind of team you want in your corner for all the big, gnarly, complex ‘how are we ever going to solve this?’ problems." - Laura Maness, Global CEO, Grey Group; former CEO of Annex88 and proud B Corp, Havas New York & Havas CX "With a streamlined process, Quick Study crafted a relevance-based strategy that set MLS up for a record-breaking season. Never underestimate the value of efficient people who simply get it." - Chris Cereda, CCO, Cornerstone "Alexa and Rob were curious, thorough, flexible, and yes...quick! Having collaborated with many agencies in the past, they top the list." - Rodrigo Martinez, CMEO, Cambridge Innovation Center "Their expertise was evident from the outset and they impacted several key elements of how the brand shows up. Quick Study led development, were great collaborators, and went above and beyond all along the way." - Jamison Brewer, Brand Manager, Crush "Alexa and Rob are the best in the biz. They truly understand how to think strategically and work with clients in a fast paced, high pressure environment." - Andrew Wirch, Sr. Manager, adidas
- 网站
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https://www.quick.study
Quick Study的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- New York City
- 类型
- 合营企业
- 创立
- 2022
- 领域
- strategy、cultural relevance、positioning、consumer trust、speed、brand strategy、platform strategy、planning、marketing strategy、brand positioning、trend research、consumer research、seasonal planning、thought leadership、messaging hierarchy和platform strategy
地点
Quick Study员工
动态
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Record attendance, 30 dynamic teams, global superstars, homegrown all-stars, and World Cup hosting duties are just around the corner. With so much excitement around soccer right now, it's never been a better time to become a fan of MLS. We're proud to have written the strategy for the historic 30th season of MLS with partners at Cornerstone Agency. Check out the launch spot and stay tuned for more throughout the 2025 season! https://lnkd.in/eXwQHu_3
Game On feat. Doechii
https://www.youtube.com/
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Quick Study转发了
Do you know what people are saying about you? I don't mean that in a "did you kiss that girl from math class high school rumor mill" way, I mean this in a "your consumer probably sees your brand differently than you do" way. The gap between what a brand thinks of itself and what a consumer sees is one of the most frequent disconnects we uncover at Quick Study. Marketers tend to get high on their own supply and forget what the real, actual person they are trying to market to thinks of what they are saying. The good news is that unlike many of the growing gaps between brands and consumers (like fragmentation, increased competition, faster rates of cultural change, etc), this is a gap that a brand can fix without relying on outside forces. Our newest Study Guide is a roadmap for how to attack your brand's perception issues head-on. We dig into why the "tuning out" of culture hurts brands, the wrong ways to fix a consumer's perception of you, and the 4 keys to successfully self-disrupting your storytelling. Check it out in the comments!
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Quick Study转发了
Could your brand’s biggest threat to relevance be... you? When was the last time you truly questioned your model—your assumptions, your strategies, your edge? At Quick Study, we believe the most effective way to stay ahead is to disrupt yourself before the world does it for you. In our latest Study Guide, "Perception Interception," we outline why self-disruption is the most powerful tool you’re not using—and how to change that. Link in comments.
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We're excited to introduce our latest offering: ?? Study Breaks ?? Study Breaks are 1-hour sessions designed to bring teams together for conversation around some of the most important topics facing marketers today. The sessions are perfect for strategy teams, in-house marketing departments, and anyone else looking for new way to look at the world around their brand. Reach out if you'd like to schedule a Study Break for your team!
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Spontaneity is crucial to culture, and there isn't enough of it right now. We surveyed 500 Americans to see what it would take to make life a bit more spontaneous again. Our latest Study Guide is available here: https://lnkd.in/eF82UUzD
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75% of Americans say their relationship with spontaneity has changed in the last 5 years. Only 13% say they are "much more" spontaneous than they used to be, but 79% say they would be more spontaneous under the right circumstances. Hey Brands! You are the ones who can create those circumstances. Read our new Study Guide below to find out more.
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The rise of anti-curation (which we predicted back in 2023) continues with Instagram's new 20-image carousels. Sure, it increases screen time in the app, but at what cost for users? Check out our latest edition of From The Library to learn more about how Instagram's latest change connects to the Busywork Economy. https://lnkd.in/eS-mZe6n
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