Quantum Digital Media Inc

**Quantum Digital Media, Inc. - Medicarians 2024 Newsletter** **A Beacon for Senior Health and AgeTech Innovation** As the neon lights dim on the Las Vegas Strip, we reflect on the extraordinary events of Medicarians 2024. The Fontainebleau served as our illustrious venue, welcoming over 3,000 attendees who brought with them a shared commitment to revolutionize senior health, wealth, and AgeTech. **The ACA Health Summit: A Deep Dive into Compliance** Dr. Anthony Bowen, COO & CDO of Quantum Digital Media Inc., spearheaded a compelling panel at the ACA Health Summit. His session, "The Latest CMS Compliance Protocol and How To Do It Efficiently," illuminated the path for navigating the complexities of health insurance exchanges—a beacon for those seeking clarity in a convoluted system. **Quantum Digital Media Inc.: Pioneering Performance Media** Quantum Digital Media Inc. transcended their role as a tradeshow advertiser, showcasing their trailblazing strategies in digital marketing and lead generation. Their data-driven approach, empowered by AI, has set a new standard for engaging consumers directly and effectively. **Looking Forward** As Medicarians 2024 concludes, we're not merely parting with an event but progressing with a legacy of enlightenment, a network of new alliances, and a surge of motivation that will propel us towards enhancing the lives of seniors. The synergy of technology and wellness is burgeoning, and we await with bated breath the innovations on the horizon. **Until Next Year** Let's continue to innovate, connect, and infuse vitality into every year that lies ahead. Here's to pushing boundaries and elevating senior living to unprecedented heights. ---

?? Exciting News from Quantum Digital Media Inc.! ?? We are thrilled to announce our cutting-edge Linear TV services tailored for performance media marketing in the Healthcare vertical, specifically targeting Medicare and Final Expense sectors. At Quantum Digital Media, we understand the unique needs of the healthcare industry and are committed to delivering high-quality, consumer-initiated calls through nationally purchased media. Our expert media buyers ensure that our ads are CMS and Carrier approved, providing peace of mind and compliance assurance. ?? Partnering with Advertisers ?? We are proud to partner with advertisers who share our vision of excellence and innovation. Together, we are driving impactful campaigns that not only reach but also resonate with the target audience, ensuring maximum engagement and conversion. Amplify Your Business with the Power of TV Advertising Branding TV: Elevate your business presence through strategic investment in TV advertising. Witness the profound impact of this medium in educating, building trust, and creating widespread awareness across diverse demographics. Performance TV: Embark on a journey to unveil the unrivaled impact of TV advertising as a formidable promotional tool. Unlock the potential of this dynamic medium to educate, foster trust, and heighten awareness across a wide spectrum of audiences. ?? Why Choose Quantum Digital Media? ?? - High-Performance Calls: Generated from targeted ads in Medicare and Final Expense. - Compliance Assurance: All Medicare ads are CMS and Carrier approved with SMIDs. - Expert Media Buyers: Nationally purchased media managed by our experienced team. Join us in revolutionizing performance media marketing in the healthcare sector! If you’re looking to buy TV calls, let’s connect and explore how we can achieve great results together. #HealthcareMarketing #Medicare #FinalExpense #PerformanceMedia #LinearTV #QuantumDigitalMedia #Innovation #Compliance #Advertisers

The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn’t without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement.

US affiliate marketing spend exceeded $10 billion for the first time this year, and is expected to grow 11.9% next year and Gen Z tops the audience list of creator content engagement. #theqdm

Connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels. Even after a forecast downgrade driven by adverse macroeconomic conditions and challenges in digital ad targeting and measurement, CTV remains a place where marketers see tremendous value in their ad investments—especially at a time when traditional TV is waning. Source: emarketer

Navigating Performance Media in Health Insurance: Impact of CMS’s New Marketing Rules. In the health insurance sector, performance media plays a crucial role, especially with ACA and Medicare. Advertisers (insurance companies) partner with publishers (media entities) to generate leads through calls, operating on a Cost-Per-Call (CPC) or Cost-Per-Lead (CPL) basis. ### Key Points: 1. **New CMS Rules:** - CMS has introduced stringent guidelines for one-to-one marketing to prevent misleading practices. - Advertisers must attest to the compliance of their marketing practices. 2. **Increased Compliance:** - More investment in compliance infrastructure and legal oversight. - Regular audits and clear consumer communication are now mandatory. 3. **Marketing Strategy Shifts:** - Emphasis on transparent, compliant marketing materials. - Focus on quality leads over quantity. 4. **Impact on Revenue:** - Initial dip in lead volume due to compliance. - Long-term trust and credibility benefits. 5. **Tech & Training Investments:** - Advanced tracking and documentation technologies. - Training for marketing and sales teams on compliance. The new CMS rules bring significant changes but ultimately aim to protect consumers and build a more trustworthy health insurance marketing environment. Embrace these changes for long-term growth and credibility. Contact a QDM Sales Specialist to see how we comply with these changes and why work with us! --

Google’s Cookie Phase-Out and Its Impact The Cookie Conundrum Google has been on a mission to phase out third-party cookies for several years, driven by privacy concerns and regulatory pressures. This shift has significantly impacted the digital advertising industry and tech partners developing alternative solutions. The Cookieless Future Initially, Google aimed to completely deprecate third-party cookies, but due to industry backlash and regulatory concerns, it has adopted a more nuanced approach. While the exact timeline is still evolving, the direction is clear: moving away from traditional cookie-based tracking towards privacy-centric alternatives. Impact on Tech Partners Tech partners have been adapting to this changing landscape, investing heavily in solutions that prioritize user privacy while maintaining effective targeted advertising. These solutions often involve: - First-party data strategies: Encouraging businesses to collect and utilize their own customer data. - Privacy-enhancing technologies: Exploring solutions like federated learning and differential privacy to protect user data while enabling insights. - Identity solutions: Developing ways to identify users without relying on cookies, such as email addresses or device fingerprints. - Measurement and attribution models: Creating new frameworks for measuring advertising effectiveness in a cookieless world. While the transition presents challenges, it also creates opportunities for innovative companies to emerge as leaders in the privacy-focused digital advertising ecosystem. Key Challenges and Opportunities -Data fragmentation: The shift to a first-party data-centric approach can lead to data fragmentation, making it difficult to reach a broad audience. Measurement complexity: Developing accurate and reliable measurement solutions in a cookieless environment is challenging. -Ad effectiveness: There is a risk of decreased ad effectiveness without robust targeting capabilities. -New business models: Tech partners must adapt their business models to align with the changing landscape. -Competitive advantage: Companies that can effectively navigate the transition and deliver value to advertisers and publishers will gain a competitive edge. In conclusion, the phase-out of third-party cookies is a complex and ongoing process with significant implications for the tech industry. While challenges persist, there are also opportunities for innovation and growth.

Marketing compliance laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection.

**Quantum Digital Media Inc** and its unique approach to performance-based marketing. --- ?? **Quantum Digital Media Inc**: Driving Leads and Calls with Pay-for-Performance Marketing ?? Are you tired of traditional marketing models that charge upfront fees without guaranteed results? Look no further! Quantum Digital Media Inc, with its team of digital media experts, is revolutionizing the game with its pay-for-performance approach. ?? **What's Pay-for-Performance?** Unlike traditional agencies, Quantum Digital Media charges advertisers based on actual results—leads generated and phone calls made—rather than fixed fees. It's a win-win: advertisers get measurable outcomes, and Quantum ensures their success. ?? **Why Choose Quantum?** 1. **Quality Leads**: Quantum specializes in delivering high-quality leads across various verticals, including insurance, home services, telecom, auto, fintech, legal, debt and financial services. 2. **Transparent Metrics**: Say goodbye to guesswork! Quantum provides clear metrics, so you know exactly what you're paying for. 3. **ROI-Driven**: With Quantum, your marketing dollars translate directly into revenue growth. ?? Connect with Quantum Digital Media Inc on LinkedIn and discover how we’re reshaping the marketing landscape. ?? --- If you need further assistance or have any other requests, reach us in our DM.