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Two action-packed days - what an incredible event, DMWF Europe! A huge shoutout to our very own Yuki Kuyper for delivering a standout keynote on the power of omnichannel marketing – the feedback was incredible! ?? ...And who could forget the delicious mini Dutch pancakes we shared? ?? They were the perfect fuel for connections and sparking meaningful discussions. We’re thrilled about the opportunities ahead and can’t wait to continue the conversations!

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands ? Recorded live at the Ham Yard Hotel after #IABDebrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader UK, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences - listen now ?? https://lnkd.in/emy8wDNH #Digital #Advertising #Data #Marketing

Smart partnerships for smarter results ?? Staying true to an audience-first approach, we leveraged Quantcast’s cookieless capabilities as part of a connected online video and display buy. Pushing the boundaries of addressability across the open web, we increased efficiencies of how to reach Toolstation's key trade audience at scale. The results speak for themselves: ? A dramatic 44% lift in consideration ? Exceptional records from the video wrap unit, driving a 53% uplift ? 29% stronger performance than standard online video units This collaboration between all three parties exemplifies how strategic thinking, data-powered precision, and specialist expertise delivers disproportionate impact. #AudienceFirst #DataDrivenMarketing #Cookieless

"For brands looking to get the highest return on their campaigns, particularly in the run-up to Christmas, they should consider lessons from the online dating world." - Nisha Ridout, Marketing Director at Quantcast explores the similarities between marketing and online dating. Click on the link in the comments to read all about what they have in common.

A new podcast episode is out now! AI, Cookies, and the Future of Digital: A Talk with Quantcast ?? In our latest episode, Konrad Feldman, Co-founder & CEO at Quantcast, and our host Noelle Runo, dive into the future of digital advertising in a world without cookies. Konrad shares his expert perspective on the?evolving role of AI, the?importance of privacy, privacy in the?US vs the UK, and how Quantcast is navigating the?changing digital landscape. Tune in to the episode here ?? https://lnkd.in/gJPzg8YV or on Spotify ?? https://lnkd.in/dnDBVR2T #Podcast #Quancast #AI #Cookies #FutureofDigital

After many years in the startup and enterprise world, my tech stack is pretty dialed in at this point. Here are some of the?top tools?I can't live without: Webflow: Do I even need to explain? Vlad Magdalin's creation is more powerful than people realize. The limit to what you can build here? It doesn't exist. It's the standard. Quantcast Measure: Great (and free) for seeing, exploring, and understanding the psychographics and interests of your audience. AnswerThePublic: When used right, this research tool generates endless ideas that directly answer your audience's questions. Shots.so?(Mohamad Gandomi): Free, powerful, and easy to use for creating beautiful mockups. Designers should also check out?www.maneken.app, another hidden gem. Qwoted: Modern PR done right. Great for thought leadership and getting coverage. Artlist: Leading the pack in text-to-AI voiceovers and video generation. Human-level quality, hands down. TextBehindImage: Want to add some layered text to step up that stock image? This tool's your answer:?https://lnkd.in/dnKqjAkf. Figma: I used Sketch for years, but Figma has me kicking myself for not switching sooner. RollWorks, a division of NextRoll: ABM powerhouse. If you know, you know. FILMPAC: A stunning, comprehensive collection of cinematic stock footage. Game-changer. And a bonus for the data nerds out there:?DataUSA.io. 40,000+ data sets to explore. Geek out here:?https://lnkd.in/di_8EJwR.

It’s almost time for DMWF Europe on November 26-27! ?? Make sure to stop by booth #70 and catch our must-see session -?Yuki Kuyper , will be presenting “Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact” on Sept. 26 at 10:00 AM. Join us for this insightful session and come say hi at our booth. We look forward to connecting! See you in Amsterdam! ???

This Wednesday, we’re headed to The Drum B2B World Fest in Chicago! Join Quantcast's Sr. Product Management Manager, Annie Georgieva, for our session, "This Time It's Personal – Solving the Privacy Paradox." In today’s B2B marketing landscape, customers expect more than just business-focused outreach—they want to be engaged as people. But here’s the challenge: how do we deliver the personalization they crave without compromising their privacy? Our session explores this tension and demonstrates how AI-driven, diverse data sets can help marketers bridge the gap. Don’t miss this interactive talk packed with actionable insights for navigating the privacy paradox and building meaningful customer connections. ???Register here: https://lnkd.in/eJpP9Hdt #quantcast #b2b #advertising #privacy #aiadvertising #thedrumb2b #privacyparadox #ai

Next stop → Amsterdam ?? We’re excited to announce that we’ll be attending DMWF Europe on November 26-27 at RAI, Amsterdam! Quantcast’s very own Yuki Kuyper, will be taking? the stage on Nov. 26 at 10:00 AM to share insights on “Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact.” You won’t want to miss this essential session for anyone looking to level up their marketing game! If you plan to attend, we hope you’ll stop by our booth #70 to connect! #digitalmarketing #omnichannel #advertising #adtech #dmwf #quantcast?

Quantcast are excited to join IAB UK Debrief on Tuesday 19th November! Catch Ellie Lane, Head of Client Strategy at Quantcast, and Grace Bailey, Senior Marketing Manager at Auto Trader UK, live on stage at 9:45 AM as they reveal how Auto Trader shifted gears in campaign strategy to drive incredible results in partnership with Quantcast! See you there! #IABDebrief Register here --> https://lnkd.in/g6Kied4u