QualSights

Are you looking for the ‘why’ behind your retail performance? After experiencing a dip in sales, a popular potato chip brand discovered that shoppers perceived their prices to be higher than the competition. To dig into the drivers behind value perception and reverse the decline across retailers, they turned to QualSights for help. Curious how we fueled their retail turnaround? Download our latest case study at the link below! https://lnkd.in/eVcngEmg

Asking a consumer how often they use a product is like asking them how many times they checked their phone in a day. They might be able to guess, but oftentimes they’re way off ?? That’s why world-leading brands are turning to passive data to eliminate recall bias and unlock precise understanding of consumption habits. Will this be the year you embrace new technology for deeper, more actionable insights?

Will my product resonate in a new context? It's an age-old question, but the answer is as important as ever for brands looking to drive growth. Watch this short video ?? to find out how a leading chocolate brand unlocked new demand space with the help of QualSights: https://lnkd.in/eEzq6p9v #MarketResearch #ConsumerInsights #CPG #BrandGrowth?

Meet Eric Cruz! ? As Director of Sales Operations for QualSights, he is responsible for enhancing team efficiency by optimizing processes, managing systems, analyzing data, and providing strategic insights. When not in the office, Eric is probably spending time outside. He loves to play golf, ride his motorcycle & bikes, or just relax in the sun. We're very lucky to have Eric on our team!

Happy International Women's Day! ?? Today and every day, we are grateful for the incredible women at QualSights who inspire us with their talent and dedication. Your contributions and perspectives play a huge part in our success and in making QualSights such a special place to work. #InternationalWomensDay #IWD2025

We’ve welcomed two talented team members to QualSights this February! Their contributions are already making an impact our team and we can’t wait to see what’s to come in the future! ??

The human memory is one of the biggest obstacles for brands trying to get to the bottom of consumer behavior, but how do we overcome it as researchers? QualSights' CEO Nihal Advani shared how you can break the chains of recall bias with the help of modern research tech on Forbes. Head to the link below to learn more!??? https://lnkd.in/g752nU8Q

The odds for a new consumer product are daunting, with most innovations failing in the first few years.? That’s why smart researchers conduct consumer product testing to get detailed feedback before going to market.? So how can you ensure your research will give you all the information you need? Read our blog at the link below to uncover ten keys to successful pre-launch product testing. https://lnkd.in/d7gz6VEe #MarketResearch #ConsumerInsights #ProductTesting #ProductLaunch

Empathy isn’t just a feel-good buzzword. It’s a powerful driver of business growth ?? To learn about the key benefits of investing in a consumer empathy program and how business leaders at world-leading brands are putting these plans into action, check out our blog at the link below! https://lnkd.in/ePdwP8iz #ConsumerEmpathy #ConsumerInsights #MarketResearch

Wondering where there's room to expand your brand?? A leading snack supplier found the secret formula by working with QualSights to reveal where there was room to steal market share. How did they do it? Read our case study to find out more: https://lnkd.in/guAesvud #MarketResearch #ConsumerInsights #CPG #BrandGrowth?