Thanks Ad Age and Tim Nudd for including us on this list alongside?some of our favorite holiday ads this year. https://lnkd.in/eCV-jimF
Quality Experience
广告服务
New York，New York 2,430 位关注者
Experience is everything and everything is an experience.
关于我们
Quality Experience is an independent creative agency built on the belief that experience is everything and everything is an experience. We use creativity to elevate every brand interaction into an experience, generating outsized cultural and business impact for our clients. Founded in 2024 and headquartered in New York City, the agency’s inaugural work is coming soon. www.qualityexperience.com.
- 网站
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https://www.qualityexperience.com
Quality Experience的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2024
地点
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主要
获取路线
US，New York，New York
Quality Experience员工
动态
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Thank you Ad Age and Tim Nudd for your support! https://lnkd.in/e576VmTR
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Thank you Terry Stanley and ADWEEK for sharing our story!
Sweeping, cinematic commercials seem to go in and out of vogue, for obvious reasons, as in, they're tough to create and even tougher to quantify. I like to see brands taking this kind of big swing--easy for me to say as an armchair quarterback and ad nerd--and I asked for the backstory of this beautifully executed Tonal campaign from Quality Experience. It's crunch time for the fitness industry (hahaha), and Tonal wanted something bold, different from what they've done before and what's typical in the category. They got it in the form of a 2-minute music-driven dialogue-free hero ad shot entirely in black and white, set in the Victorian era, aiming to contrast OG kettle bells and battle ropes with the Silicon Valley company's smart home gym. The message: this ain't your ancestor's workout. Check it out here: ADWEEK #marketingandadvertising #fitnessindustry Cristina Reina Ari Weiss Meg Douglass #sportsmarketing
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Today we launch new work for Tonal - giving the brand a sharp and enduring focus to match an incredible product. Tonal truly Powers Progress for all that use it and pushes the whole fitness category forward. Massive thanks to the best client team: Meg Douglass, Maddie Guenther Kassan, Christopher Hunt, Grant Woodard, and Jacob Rauch. Shoutout to the brilliant Aube Perrie and the Pulse Films team along with our team of executive producers: Christina Carter and Sherri Levy and the QX team - Ari Weiss, Cristina Reina, Dan Gonda, Colleen Leddy and Shannon Kelley. YouTube: https://lnkd.in/eDZ5Y9Z6
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We’re so proud to launch our very first work today in collaboration with our incredible partners at Shutterfly. This campaign marks a new brand platform for Shutterfly: “Make Something that Means Something”, positioning Shutterfly as the place for thoughtful, personalized cards and gifts. Our spot for Holiday Cards and our spot for Gifts both encourage people to embrace personal connection and meaning via their holiday cards and gifts—in contrast with the "meaningless stuff" that is often exchanged during the holiday season. And as a lead-up to the campaign, we infiltrated online shops where gifts are sold via a parody digital ecommerce brand—Meaningless Stuff— selling forgettable objects like novelty ties and candles with the words “Meaningless Stuff” etched into them. This was designed to draw attention to the sheer volume of thoughtless gifts exchanged during the holidays and solidify Shutterfly as the place to make something that means something. This all happened with our incredible partners - the team at Shutterfly: Callie Canfield Worthington, Laura Fegley, Bree Casart, Ashley Fossile, Leah Isbell, Danielle (Nadeau) Fischer, Lisa Tomassen; the amazing Noam Murro and team at Biscuit Filmworks , XYZ; our PR team at @E=mc2: Michelle McSorley, Elaine Underwood and the team LaFORCE, plus the teams at Parliament, Good Ear Music Supervision (GEMS), Royal Muster, KO Music and Work Editorial.? And of course, the QX team Ari Weiss, Cristina Reina, Colleen Leddy, Dan Gonda, Shannon Kelley, Eduardo Quadra Gadseek Services, LLC and our wonderful EP Sherri Levy. Ad Age: https://lnkd.in/eB2t8bKd Cards: https://lnkd.in/eMMvGfCx Gifts: https://lnkd.in/eN5adpNg
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Uniting creativity, art direction and design is core to our QX philosophy - and Cristina Reina is driving this vision across all of our work. Thanks for sharing, Ad Age https://lnkd.in/e_d365-p
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This is starting to get a bit too Inception. Congrats Cristina Reina! You are number 1 in our book!
Congratulations to this year's Creative 100: Brand Innovators winners! These individuals are building brands with creativity at the heart, challenging their categories and inspiring other marketers to do the same. Lynsey Atkin, Executive creative director, 4Creative Tony Billmeyer, Chief marketing officer, Show-Me Organics Will Carsola, Creative director, Liquid Death Arinze Emeagwali, Instagram brand marketing lead, Meta Brianda Gonzalez, Founder, CEO, The New Bar Firdaous El Honsali, Global vice president, Dove Masterbrand and external communications, Unilever Adam Kornblum, Global chief creative, U.S. brands, L’Oréal James Kuczynski, Creative director, brand and marketing, Duolingo Kory Marchisotto, CMO, e.l.f. Beauty; President, Keys Soulcare Faye Mcleod, Visual image director, Louis Vuitton Zac Posen, Executive vice president, creative director, Gap Inc.; Chief creative officer, Old Navy Ditte Reffstrup, Creative director, Ganni Ron Robinson, Creative director, Sphere Entertainment Kelly Schoeffel, Chief marketing officer, Meow Wolf Jennifer Stojkovic, Founder, Vegan Women Summit; general partner, Joyful Ventures
Creative 100: Brand Innovators Challenging Their Industries
adweek.com
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Our first hire! We are thrilled to announce Shannon Kelley has joined Quality Experience as Operations Manager! Welcome Shannon!
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