?? from How2Recycle? (H2R) Summit and Sustainable Packaging Coalition (SPC) Advance! Kelly Burt and Shannon Anderson kicked off #SPCAdvance discussing the power of eye-tracking in their “Packaging Perception” workshop, and Dr. Andrew Hurley, PhD, founder of Package InSight by Quad, kept the momentum going with his workshop on igniting consumer participation in store drop-off programs — a concept brought to life and highlighted at our How2Recycle Marketplace. Take a look! ???? Kirsty McLaren Keenan Sullivan Tom Solomon Alex Theotokatos Maura Packham Mengmeng Zhao, PhD?Mike Delie?Matthew Czaikowski Tom McRae
关于我们
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments. Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023). For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.
- 网站
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https://www.quad.com
Quad的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- Sussex，Wisconsin
- 类型
- 上市公司
- 创立
- 1971
- 领域
- Packaging、Digital Marketing、Direct Marketing、In-Store、Print、Data and Analytics、Technology Solutions、Media Services、Content Services、Consulting、Strategy、Managed Services和Creative Services
地点
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主要
获取路线
US，Wisconsin，Sussex
Quad员工
动态
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?? Our integrated media agency is a finalist for Microsoft Advertising Partner Awards. Congratulations on the well-deserved recognition, Meet Rise!
At Rise, we craft omnichannel experiences with our proprietary tech stack and advanced analytics to address the unique challenges brands face today. Our expertise speaks for itself, and we're proud to announce that we've been named as finalists for Independent Partner and Performance Partner of the Year at the Microsoft Advertising Partner Awards. We're eagerly awaiting the final results on November 14th! #meetrise
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47% of marketing leaders say #marketing is still seen as an expense, not a strategic investment. ???? Read more in this week's #newsletter:
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99.3% of retail media ad dollars will be put toward digital channels yet 83.7% of retail sales will occur in brick-and-mortar stores per EMARKETER. In-Store Connect by Quad exists to help bridge this gap by enabling retailers and #CPG brands to put their retail media ad dollars where the bulk of sales are actually happening: in-store. ?? Download our in-store retail media fact sheet at https://lnkd.in/dHZXx_UE and connect with our Groceryshop ground team: ?? Eric Ashworth Julie Currie Kevin Bridgewater George Forge Christy Bywell Jamie McGarry Justin Garvin Scott Kuhn Kenny Olson Vanderboom, Kelly Ameet Srivastava Aaron Horowitz Howard Diamond Matt Wright Alex Gudorf Alexandria Jakaitis See you at booth A1010! #Groceryshop #Groceryshop2024 #CPG #RMN #RetailMedia
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Our upcoming ADWEEK webinar will teach you how to: ?? Build highly relevant personalization that lifts response rates ?? Implement always-on customer-led communication ?? Evolve your measurement beyond last-touch attribution Ready to build better audiences? RSVP below!
Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders at Quad. Register here for the upcoming ADWEEK webinar: https://adweek.it/4eqkqvE
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The best way to celebrate #InternationalPodcastDay? With a podcast, of course. ???? Add one of our favorite episodes to your listening queue: ??? Joel Quadracci on Future Ready Leadership With Jacob Morgan https://lnkd.in/dvF7Rntt ??? Josh Golden on ADWEEK's Marketing Vanguard https://lnkd.in/g2TKRgcJ ??? Joshua Lowcock on Commerce Media Matters https://lnkd.in/g2XuZ-uA ??? Maura Packham on Uplifting Impact https://lnkd.in/gEmm6iyy
From Rebranding to Reinvention With Quad CMO Josh Golden
adweek.com
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Creativity isn’t limited to one department or title. ??? Take it from our SVP of Business Development Rachel Winer, “ideas can come from anywhere.”
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Think you could give up LinkedIn and all your social media for a month? ?? Stonyfield is dishing out $100,000 to reward consumers who quit social media in October. Our #newsletter has the details:
The Weekly 10: September 26, 2024 Edition
Quad，发布于领英
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In today’s data-driven world, leveraging #consumerdata is more challenging than ever. Privacy regulations and the sheer volume of identifiers, like multiple emails for one-person, can complicate data utilization. So, how can you access precise, resilient #data to achieve meaningful results? You might be overlooking a powerful data source: the consumer household. ?? ? “The home address reveals insights about people and their interests. It reflects community values. Tell me where someone lives, and I can tell you a lot about them.” — Joshua Lowcock, President of Quad Media ? Why is household data the key data source for today’s marketers? ?? ? ?? It proves itself as a connection between on the online and offline worlds. ?? It puts marketers in control of their own data sources, not third-party platforms or regulators. ?? It leans on verifiable sources from materials that households are already receiving in the mail, building around already known audiences. ? It enables marketers to deliver big wins with greater efficiency. ? Download our guide, "The Data You're Missing," to discover how a?household-centered data strategy changes the rules and?helps?marketers deliver big wins at scale. https://lnkd.in/g2whXHqs
The data you’re missing
quad.com
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VR may not be as “virtual” as it seems. ?? Watch the latest “Building Blocks” episode featuring neurosurgeon, Weill Cornell Medicine professor and Penguin Random House author Dr. Theodore Schwartz at https://lnkd.in/g_RYbszX Josh Golden