Qortex

Your ad was There… but what was on the page? Qortex has found instances where videos on a page changed within a 6-hour period. Get the breakdown: https://lnkd.in/dqpzTRjy Full URL reporting sounds like the solution, but it doesn’t tell you what was on the page when your ad appeared. ? Content changes. Was it the same when your ad ran? ? Manual review is impossible. Who has time to analyze thousands of URLs? ? Content matters. Was the page a good fit for your brand? Qortex looks beyond URLs, analyzing real-time video and page content to ensure ads appear in the right places, not just on the right domains. See the difference. Discover a smarter way to run campaigns: https://lnkd.in/dqpzTRjy

With this recent news, the biggest side effect you might face from pharma ads is their sudden disappearance from TV. It’s clear that the content on traditional TV channels favors pharma’s target audience, or they wouldn’t be spending $5.3 billion (Q1-Q3 2024) directed to local and national television, representing between 10-12% of total TV ad spending. A potential ban on pharma TV ads may accelerate the gold rush to digital, pushing high-CPM pharma dollars toward streamers and web publishers. With regulatory pressure, declining TV viewership, and better targeting in CTV, this shift was already underway, but how will Pharma respond? Will Pharma stick to direct buys based on content, like they do on TV? Or go programmatic, where transparency becomes a bigger challenge? One thing is clear—content is key to ensuring ads reach the right audience. Read more: https://lnkd.in/euGPS3_Y #CTV #PharmaAds #AdTech #NewsByQortex #TV #Pharma

If you watched the Super Bowl this year, you might have noticed something strangely familiar about two of the top ads from Budweiser Brewing Company APAC ???? and LAYS ???????? A Clydesdale left behind in a storm and a young farmhand missing her tractor ride. Both facing rain, rivers, and forks in the road, but proving their worth in the end. Coincidence? Or is AI quietly shaping our ad narratives? As marketers lean into data-driven insights, are we entering an era where algorithms guide our storytelling? And if so, how much originality will be left in next year’s Super Bowl commercials? We broke it all down in our latest blog—exploring how AI might be influencing the stories brands tell. Read the full analysis on our blog: https://lnkd.in/e_4cKAu3 Let’s hear your thoughts: Are AI-generated insights making ads better or just more predictable??? #marketing #AI #SuperBowlAds

Are you leveraging the full power of video content? With?17,000 years’ worth of video content?available (projected to skyrocket to?100,000 years by the end of 2025 thanks to AI-generated content)—understanding content has become an even greater challenge. With AI, unlocking insights from video content is possible. Qortex is helping publishers, platforms and brands unlock data-driven success through advanced intelligence. https://lnkd.in/gSMgzuCt #AI #VideoMarketing #QortexVision

TikTok’s algorithm, the secret to its personalized-for-you content magic, is staying with ByteDance, leaving future owners with big shoes to fill. With over 150 million U.S. users spending an average of 54 minutes daily, TikTok’s engagement shows the power of AI-driven, content-powered algorithms. What does this mean for the future of video advertising? And what can brands and publishers learn from TikTok's rise? Discover the full story and the stats that matter in Zack Rosenberg's newsletter or our latest blog: https://lnkd.in/dsETbqfk #DigitalMarketing #AI #VideoAdvertising #TikTok #ContentCreation

?? These 6 VPPA lawsuits of 2024 resulted in over $45M in settlements for top companies, and you could be at risk. Privacy isn't just a buzzword, the demand for privacy-first solutions is only growing. Learn how these lawsuits happened and how Qortex can help you stay ahead: https://lnkd.in/eB9waUMw

We've partnered with Brightcove to revolutionize video monetization. With this collaboration, publishers can now seamlessly integrate in-video ads, shoppable experiences, and custom ad formats like the innovative L-shape squeezeback—without disrupting the viewer experience. Through a simple plugin, publishers can easily implement dynamic monetization strategies and start generating revenue right away. This partnership opens up new opportunities for growth, whether you’re working with short-form videos, live content, or #CTV environments. Learn more about the partnership here: https://lnkd.in/eGYCb8eG #CTV #Advertising #DigitalMarketing #VideoAdvertising #Squeezeback

While CTV rivals linear television in tv time spent, it's miles behind in ad spend. Here are 3 takeaways you need to know ???? ?? Video is Processed 40,000x Faster Than Text Science tells us that video content is not only processed quicker but also stored in long-term memory. Ads delivered through video are far more likely to resonate with viewers and stick with them long after they’ve seen them. This is why video is, and will continue to be, one of the most effective mediums for advertisers. ?? The Power of the Squeezeback Format in CTV One of the most powerful ad formats for Connected TV is the squeezeback. This format frames the video content with branding without covering it, creating a unique and non-intrusive space for your ad. In my opinion, this is where the future of CTV advertising is heading—seamless, non-disruptive ads that enhance, not interrupt, the viewing experience. ?? QR Codes are the new CTA Button As viewers are often glued to their phones while watching TV, this simple yet effective call-to-action ensures engagement without breaking the viewing flow. It’s time we lean into this interactive opportunity. As an industry, we need to be more strategic in our approach to CTV advertising. Whether you’re a brand or a publisher, the potential for growth is huge, and the right strategy can lead to significant gains. Let’s talk about how to build a smarter, more impactful CTV strategy: https://bit.ly/4ffCbhc #CTV #Advertising #DigitalMarketing #Neuroscience #VideoAdvertising #Squeezeback #Innovation #ThoughtLeadership #Qortex

?? We're proud to announce that we've partnered with Zype to unlock CTV opportunities for publishers and content owners! Through the Zype integration, publishers can easily activate On-Stream to seamlessly integrate engaging in-video experiences, including shoppable ads within their CTV and web content. ?? On-Stream formats appear directly within the video content, creating a seamless, non-disruptive viewing experience ?? Drives an additional 25-30% in revenue per stream for publishers ?? The format garners 6.8x more attention than traditional ads, with audiences preferring them 9:1 Get started today and maximize your Q4 revenue: www.qortex.ai/zype #ctv #monetization #videoadvertising #qortex #zype

We'll be attending AI Trailblazers Growth Summit tomorrow! We’re thrilled to see so many incredible brands joining us at the conference, including Amazon, Citi, Estée Lauder, Google, Mastercard, NYSE, PepsiCo, Procter & Gamble, Publicis Groupe, Ralph Lauren, Shiseido, Stagwell, TikTok, Unilever, and many more. We can’t wait to connect with all of you! Looking to chat on-site? Message Zack Rosenberg to setup time! #aitrailblazers #AIinadvertising #nycnetworking