PyMC Labs

????????-?????????????????? ???? ?????????????? ????????. We’ve crossed 175,000 ?????????? ?????????????????? and now hit 20,000 ?????????????? ??????????????????. More companies are turning to Bayesian modelling for real marketing insights. ?????????????????? ???? ???????????????? ????-??????????? Developing a custom solution can take ????????????—????????-?????????????????? gets you there ????????????. With ????????-?????????????????? you get: ? ???????? ???? ?????????? ???????? ???????? ???????????? – Model carryover and diminishing returns effortlessly. ? ???????????????? ?????????? ?????????????????? ???????????? – Simulate budget scenarios and allocate efficiently. ? ???????????????? ???????? ?????????? ?????????? – Calibrate experiments and measure causal impact accurately. …?????? ???????? ????????—from flexible Bayesian modelling to advanced forecasting tools, all designed to supercharge your marketing analytics. ?? ?????????????? ?????? ???? ????????-???????????? ?????????????????? ?????????????????? ????????????????? ??????????-?????????????????? is built for ????????-???????????? ?????????? that need ??????????????????????, ????????????????, ?????? ?????????????????????? in marketing measurement. ?? ???????????????? ?? ???????? ???????????????? ???????????????????????? ???????? ?????? ????????-?????????????????? ??????????????:? https://lnkd.in/ggT8QSrf #BayesianMarketing #MarketingMixModeling #PyMCMarketing #CausalInference #MarketingAnalytics

??? This study investigates ??????’?? ?????????????? ???? ???????????????? ???????????? ???????????????? ?????? ???????????? ?????????????? ???????????? by prompting the model with key demographic attributes like age, gender, and political affiliation. ?? ?????? ???? ?????????????? ?????? ???????????? ???????????????? ?? ???????????????????????????? ?????????????????????– This was the first study to rigorously validate the use of LLMs in replicating political preferences, marking a major milestone for AI in social science research. ?? ?????? ?????????????????? ?????? ?????????????????? ???????? – It introduces ?????????????????????? ????????????????, a pioneering metric that assesses how accurately AI-generated responses reflect real-world human opinions. High algorithmic fidelity ensures ??????????????????????, ????????-?????????? ????????????????, making LLMs a ???????????????? ???????? ?????? ???????????????????? ???????????????? in market research and public opinion analysis. ?? ???????????????? ???? ?????? ??????????-???????? ???????????????? ???????????? – By measuring algorithmic fidelity, researchers can evaluate whether AI-generated synthetic respondents truly ?????????????? ?????? ??????????????????, ????????????????????, ?????? ???????????? of human thought, helping businesses and policymakers make informed, data-driven decisions. ???We've built AI models for ?????????????????? ???????? ?????? ????????????????????. Reach out to explore how this can fit your use case: ????????@????????-????????.?????? #GenAI #AIResearch #SyntheticData #SyntheticRespondents #MarketResearch

?? ?????????????? ?????????????????????? #2 – ?????? ???????????? ???? ???????????? ???????????????? & ?????????????? ???????????????????? ?? ???????????????????? ?????????????? ?????? ?????????????????? ?????????????????? – ?????? ?????????????????????? ?????????????? As ?????????????????? ??????????????????? become a powerful tool in market research, one crucial question arises:??????? ???? ???? ???????? ?????????????????? ?????????????? ???? ?????? ????????????????, ???????????????????? ??????????????????? The paper?"?? ???????????????????? ???????????? ???? ?????????????????? ???????????? ???????????????????????? ????????????????????"? explores methods for enhancing prompt effectiveness in LLMs through??????????????????????? ????????????????????, replacing manual prompt engineering with systematic, automated refinement. ????????? ???? ?????????????? ?????? ???????????? ???????????????? ??????’?? ?????? ???????? ?????????? ?????????? ??????????-?????????????????????? ?????????????????? ?????? ??????????????, ?????? ?????? ?????? ?????????????? ????????. The way information is framed significantly influences the quality and realism of AI-generated consumer insights. ???????????? ?????? ?????????????????? ???????? ???? ?????????????????? ?? ????????????. That’s why??????????????????? ???????????? ???????????????????????? can help refine and enhance responses, ensuring consistency and reliability in AI-generated survey data. ???????????????? ???? ???? ?????????????????? ???????????? ???????????????????????? ????????????????: One effective method highlighted in our study is??????????????? ???????????????????? ??????? ???????????? ????????????????????????, which systematically improves prompts using two key steps: 1???????????????????: The algorithm makes small modifications to existing prompts—such as rephrasing, swapping, or adding components—to introduce variation. 2?????????????????????: The best-performing prompt components are combined to create new, refined prompts that inherit the strengths of their predecessors. Through iterative cycles of mutation and crossover,???????????????? ???????????????????? ???????? ???????????????? ?????????????? ???????????? ????????????????????????? that yield more accurate and reliable synthetic consumer responses. ?? At????????? ????????, we integrate?????-???????????? ???????????? ????????????????????????? techniques to enhance the efficiency and precision of market research methodologies. ??????????? ???? ?????????????? ?????? ?????????????????? ?????????????????? ?????? ???????????????????? ???????? ????????????????? Let’s talk! ?? Get in touch at?????????@????????-????????.???????or book a consultation at https://lnkd.in/ggT8QSrf #MarketResearch #AI #GenerativeAI #AIResearch #ConsumerInsights #SyntheticConsumers

?? Most AI models make confident predictions even when they’re wrong. But in the real world,??????????????????????? ??????’?? ?? ??????; ????’?? ?? ??????????????. ?? The difference between epistemic and aleatoric uncertainty matters. ?? ?????????????????? ???????????????????????comes from missing knowledge it can be reduced with more data. ?? ?????????????????? ?????????????????????? comes from randomness—it’s irreducible. ? Treating them the same leads to bad decisions. ?? Bayesian methods bring ?????????????????? ???? ??????????????????????. From Bayesian linear regression to Gaussian processes and Bayesian neural networks, probabilistic AI explicitly models what the system knows and doesn’t. ? This makes decision-making more reliable. ?? Probabilistic AI shines in sequential decision-making. ?????????????? ???????????????? reduces data collection costs by focusing only on the most informative samples. ?????????????????? ???????????????????????? balances exploration vs. exploitation, improving resource allocation. ????????????-?????????? ?????????????????????????? learning integrates uncertainty to guide exploration safely. ?? These aren’t just theoretical ideas. The recent ETH Zürich course on Probabilistic AI (by Andreas Krause & Jonas Hübotter) dives deep into these methods, showing how ?????????????????????????? ?????????????????? ?????? ?????????????????????????? ???????????????? can complement each other. ?? https://lnkd.in/gD426DpA ??At ???????? ????????, we’re actively working at the forefront of ???????????????????? ???? + ???????????????? ??????????????????,?making AI not just predictive, but uncertainty-aware and interpretable. ?? If your team is working on AI that needs better uncertainty quantification, reach out at?????????@????????-????????.?????? or book a ???????? 30 ?????? ???????????????? ?????????????? at https://lnkd.in/ggT8QSrf #GenAI #AIResearch #BayesianInference #ProbabilisticAI

?? Focused Exploration#1 –The Future of Market Research & Product Innovation ?????????????????????? ?????? ?????????????? ???????????? ???? ?????? ?????????????????????? - ?????? ?????????? ?????????????????????????? ?????????? ???? ‘?????????????? ?????????????????? ??????????? ???????? ?????????? ???? ?????????? The study ?????????????????????? ?????? ?????????????? ???????????? ???? ?????? ?????????????????????? explores how well ???????? ???????????????? ?????????? ???????????????????????? using ?????????????? ??????????????????—a method that integrates demographic, social, and behavioural persona variables into AI-generated responses. ?? Why It Matters for Market Research ? ?????????????? ???????? ???????????????? ?????????????????? ???????????????????? ???????????????? – but only when the persona traits are ???????????????? ???????????????????? with the survey question. ? ???? ???????????????? ???????? ???? ????????????????????, ?????????????????????? ?????????? – e.g., ???????????????????surveys, where demographics strongly predict voting behavior (>80% ????????????????). ??????? ?????? Interpret ‘annotator’ and ‘annotations’, technical terms used in the paper, as a ‘survey respondent’ and ‘survey response’. ???At ???????? ????????, we’re already applying persona prompting and generative AI to help brands unlock deeper, faster, and more scalable consumer and market insights. ?? ???????????????? ?? ???????? ???????????????? ???????????????????????? to evaluate how your organization can benefit from synthetic consumers. ?? Email us at ????????@????????-????????.?????? or book a time directly here: https://lnkd.in/ggT8QSrf #MarketResearch #AI #GenerativeAI #AIResearch #ConsumerInsights

Meet our ????-???????????? ?????? Agent, built on ????????-??????????????????, to reduce months-long Marketing Mix Modelling work into ???????????eliminating messy data prep, guesswork on adstock decays, and stale insights that arrive too late. ??????????? ????????: https://lnkd.in/dXaps8qi ?????????’?? ???????? ?????? ?????? ????????: ? ?????????????????? ???????? ??????????????????: Spend time interpreting insights, not reconciling TikTok vs. GA4 discrepancies. ?? ?????????? ???????????????? ????????????????: The agent selects the right approach (carryover, saturation, time trends) based on your data. ???????????????? “????????-????” ??????????????????: Double down on Facebook Ads or slash TV budgets in real-time, and get immediate, actionable feedback. ?? ???????????? ???????????????? ???????? ??????????????????????: This isn’t another black-box model. We factor in experiments and external data for recommendations. ?? ???????????? ????????: ?? ???????? ???????????????????? can reduce time spent on data wrangling and modelling. ?? ???????? gain ????????-????????, ????????-???????????? ?????? ????????????????, enabling faster and more confident strategic decisions. ?? ?????????????? ?????? ?????????? ????????????? Contact: ????????@????????-????????.?????? #GenAI #AIAgents #MMM #MarketingStrategy #MarketingAnalytics #PyMCMarketing

?????????????? ??????????, ????????????????, ?????? ???????? ?????????????????????have more data than ever—but traditional models often fail to extract real value from it. ????????-??????????????????, ????????????????????????, ?????? ?????????? ???????? present challenges that standard methods aren’t built to handle. ?? ?????? ????????????????? ???????????????? ??????????????.?They help manage uncertainty, extract meaningful insights, and create models that decision-makers actually use. ?? In this episode on Learning Bayesian Statistics, Christopher Fonnesbeck & Alexandre Andorra break it all down: ? Build models that work under real-world constraints ? Use Bayesian methods to ???????????????? ?????????????????????? (?????? ???????????? ????) ? Make insights actionable for decision-makers ? Separate signal from noise with????????????????? ?????????????????? & ???????????????????? ???????? ???????????? ? Stay ahead as Bayesian methods gain traction across industries ? Future of PyMC ?? Struggling with messy, inconsistent data? Bayesian methods excel at handling complexity. ??????????????????????? ???????? ???????? ???????????? ??????’?? ?????? ????????????????Learn how to make them interpretable & impactful. ?? ???????? ???? ????????????-?????????? ???????? ?????????? ??????? ???????????????? ???????????????? ???? ???????????????? ?????????????????? ?????? ???????? ???????????????????? & ???? ??????????????????. ?? ??????’?? ???????? ???????? ??????????????!? ???https://lnkd.in/gHBPEpJR #PyMC #bayesian #sportsanalytics #machinelearning #gaussianprocess

The way we collect, track and analyze market and marketing data is undergoing a fundamental shift. ?????????????????? ??????????????????????, ???? ????????????, ?????? ?????????????? ?????????? are transforming research methodologies at scale. But how reliable are these approaches? What are their limitations? That’s where ?????????????? ?????????????????????? comes in. Every week, we’ll break down a cutting-edge academic paper exploring how AI can reshape market research, from data generation to analysis: ? ???????????????? ?????????????????? ???????? ???????? ????: Techniques like prompt engineering and fine-tuning to generate high-quality market research samples. ? ???????????????????? ???????????????? ????????????????: Using multi-agent systems to model realistic consumer interactions and group dynamics. ? ???????????????????? ???????? ?????????????? ?????? ????????: Investigating the reliability, bias, and generalizability of synthetic datasets. ? ?????????????????? ???????????????????????????????????? ???????? ???????????????? ??????????????: Using Bayesian approaches to improve sample diversity and better estimate uncertainty in synthetic responses. These papers explore the ???????????? ???????????????? on how AI models replicate and predict human behaviour in surveys, polling, and qualitative studies. We’ll summarize key findings, highlight implications, and discuss how these methods can (or can’t) replace traditional research approaches. First post coming soon! If you work in ???????????? ????????????????, ????, ???? ???????????????? ????????????????, this series is for you. Let us know which topics interest you most! ?? #AI #MarketResearch #SyntheticRespondents #DigitalTwins #SurveyResearch #ResearchMethods #DataCollection #BayesianStatistics #AIinMarketResearch

?? In case you missed the live webinar on ?????? ???????? ????????-?????????????????? ???????Databricks featuring Corey Abshire, Will Dean and Thomas Wiecki, PhD, the recording is now available on our YouTube channel! ?? Check it out here: https://lnkd.in/gCAuiyT8 #PyMCMarketing #DataBricks #MMM

Thank you,?Emanuele Fabbiani,?for inviting me to participate in?#AMLD205?at EPFL (AMLD - Applied Machine Learning Days ) to share our work at PyMC Labs in #MediaMixModeling with #PyMC-Marketing. It was a great event showcasing the potential of Europe to drive innovation in machine learning ??