PX Inc

Each year, we conduct the State of the Industry Survey, where industry leaders, innovators, and marketers share their insights, challenges, and predictions to shape the key trends in performance marketing for the year. ?? We're excited to announce that the 2025 survey is now open! The insights gathered will be featured in a panel discussion at LeadsCon on April 8, 2025. So, take the survey and share your perspective because your insights today will shape the industry's tomorrow. ? The survey takes less than 5 minutes to complete, and as a participant, you'll receive early access to the final report, packed with actionable insights. Survey Link ?? https://hubs.la/Q031glY-0 #SOTI #StateofTheIndustry #PX #LeadsCon #PerformanceMarketing

PX is headed to Medicarians 2025! We’re bringing together industry leaders for a discussion on the topic: How Can Innovative Customer Acquisition Solutions Help You Achieve Your Medicare Enrollment Goals? So, if you’re attending Medicarians this year, mark your agenda: ?? April 1, 2025 ?? Caesars Forum, Las Vegas ?? 3:00 pm - 3:35 pm ?? Track 1 | Rooms 209 - 212 ?? Meet the panelists: ? Bas Offers, COO & Co-Founder, PX? ? Marc DeSimone, Managing Partner, ClearView Medicare ? Marcelle Gathing, VP, Strategic Accounts, Zing Health What’s the session about? Medicare agencies and providers constantly face challenges in reaching the right customers at the right price, through the right channels, and with the right technology. But what sets the top 10% apart in achieving their enrollment goals? In this session, we’ll break down the best practices driving success. Is it dynamic pricing the leads they buy? Or smarter retention tactics like monitoring their book of business for early signs of churn? Join us to explore the strategies and innovations that are making a real impact on their bottom line. See you there! ?? #Medicarians2025 #MedicariansVegas #PX #Medicare #CustomerAcquisition #LeadGen #HealthcareMarketing

PX isn’t just built by people; it’s built by vision, grit, and heart. And so much of that comes from the women at PX who push boundaries, ask the hard questions, and lift others as they rise. They are the heartbeat of PX, the force that drives us forward. To the women of PX and beyond - we see you, we appreciate you, and we wouldn’t be PX without you. Thank you. For everything. Happy Women’s Day. ?? #WomensDay #InternationalWomensDay #WomenWhoLead

Last year, we asked 800+ marketers a simple question: ??How much visibility do you have into your lead sources? The result: 75% of lead buyers said they clearly know which sources are successfully generating leads for them. That’s great. But visibility isn’t just about knowing where leads come from; it’s also about understanding their intent. Think about it: ??Someone searching on Google has high intent as they’re actively looking for a solution. ??Someone clicking on a Facebook ad might have lower intent as they might just be browsing. Also, many lead sources don’t generate leads directly. They work with affiliates who resell leads from channels like Google, Facebook, and other online platforms. This makes tracking even harder. Now, it’s not just about knowing the source but also about identifying sub-sources. To optimize this, you need to go more granular, analyzing which channels, traffic types, and sub-IDs drive the best results. The deeper you go, the better you are able to optimize your campaigns and scale what is truly successful. ?? Now, back to our original question: How much visibility do you have into your lead sources? We’re asking this and more in this year’s State of the Industry Survey as well, and we’d love your input! So, take the survey to share your insights. It takes just 5 minutes. And as a survey respondent, you’ll receive a detailed industry report packed with insights to benchmark your performance, track trends, and refine your strategy. ?? Survey link-> https://hubs.la/Q039WgcH0 #PerformanceMarketing #SOTI #PX #LeadsCon #CustomerAcquisition #StateofTheIndustry #Survey

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Why does part of your marketing budget go unused? Last year, we surveyed 800+ marketers. We found that 22% of the marketing budget remains unused by an average marketer. Why does this happen? One common reason is: ? Inefficient Campaign Optimization Sometimes, you invest heavily in a lead source. But it brings in low-quality leads that don’t convert. Meanwhile, a high-intent source doesn’t get enough budget. Since budgets are planned in advance, changes aren’t always made in time or dynamically. As a result, funds sit unused instead of driving results. How much of your budget went unused this year? or what’s a reasonable range for your industry vertical? We’re exploring this and many other insights in this year’s State of the Industry Survey and we want to hear from you! ?? Take the survey now to share your perspective and receive a detailed, personalized report on the performance marketing industry. See how your approach stacks up against industry peers - all in just 5 minutes! Survey Link-> https://hubs.la/Q038Pwfl0 #MarketingBudget #LeadGeneration #PerformanceMarketing #PX #StateofTheIndustry #SOTI2025

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The world of lead generation and performance marketing is changing fast - are you keeping up? To stay ahead, you need the latest insights on what’s driving success. In an exclusive podcast with LeadsCon Digital, Frans van Hulle CEO & Co-Founder of PX, shares early insights from our State of the Industry Survey 2025. He talks about the biggest challenges, opportunities, and trends shaping customer acquisition, right from industry collaboration and regulatory shifts to the KPIs and marketing channels that drive success. Plus, get a sneak peek at LeadsCon’s must-attend PX keynote panel on April 8. ?? Don’t miss it - tune in now! https://hubs.la/Q038GHJq0 #PX #LeadsCon #Podcast #LeadAcquisition #PerformanceMarketing

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