Pursuit PR

With The Wall Street Journal questioning the newness of Apple's recent U.S. jobs announcement, LinkedIn asked for insights on what to make of the situation. Watch the clip for the full take on why: Timing is everything - and Apple maximized on this fact. Authenticity is key - and an area of improvement for Apple. #PursuitNewstoUse Analysis by Rachel Gerber Kule, founder of Pursuit PR

This Pursuit News to Use edition covers what is driving the recent influx of news. We cover everything from policy driven headlines to earnings, corporate announcements, capital markets and AI. Click to subscribe, read - and watch - our take on news to use to advance your business. Pursuit News to Use is Pursuit PR’s signature news intelligence curation. We cover news related to the finance, tech and media sectors. For our clients, we tailor Pursuit News to advance their corporate reputation.

Timing is Everything. This week’s #PPRAcademy video explains the importance of timing in proactive communications. Rachel Gerber Kule, founder, Pursuit PR, explains more in the video.

Forbes asked, we answered. Forbes Communications Council asked about?strategies for CEOs hoping to improve their communication skills and developing a culture of openness and mutual respect. According to our Rachel Gerber Kule: 6. Self-Reflect CEOs who struggle with effective internal communication need to self-reflect. They can ask themselves: What am I trying to communicate? Am I being clear and consistent on that message? How's my tone? A great message can fall flat when delivery is off. And yet, great delivery does not sugarcoat a not-so-great or lackluster message. Getting both right is essential. Worth a read for additional insights by Katja Fasink, Lyndsi Stevens, Rob Robinson, Lisa K., Erin Nourijanian, Evan Reiss, Arnav Sharma, Bob Pearson, Joe Ariganello, Kayla Spiess, Lauren Parr, Amber Cavallo, Maria A., Leslie Poston, MPsy, and Andrew Allen. https://lnkd.in/eZ3V4WQf

Media coverage is a significant win for any company.? In this video, Rachel Gerber Kule, founder, Managing Partner, Pursuit PR defines earned media and explains its purpose. The Pursuit PR (#PPR) Academy defines and explains Pursuit fundamentals. For more, please visit the website. https://lnkd.in/emX5sWJf #PursuitPR #PPRAcademy #Media https://lnkd.in/ggRucBc4

Forbes asked, we answered. Forbes Communications Council asked about ?the benefits of incorporating user-generated content (UGC) into your company's marketing strategy and tips for collecting and leveraging UGC to boost audience engagement and connection to your brand. According to our Rachel Gerber Kule: Factors CMOs Must Consider to Set Realistic 2025 Goals 3. Start With Strong Content Generation Ideas Creativity fuels content generation. Evaluate your approach to generating ideas for content. Do you have the right people involved? The best way to generate more content is to have strong ideas from which the content flows. Even the most well-written piece of content can fail if it's irrelevant. Focus more on the ideas and the rest will follow Worth a read for additional insights by Katherine Paulson, Cassi Hallam, Bob Pearson, Tifenn Dano Kwan, Alyssa Kopelman, Lyric Mandell, Ph.D., Dee (McKiernan) Blohm, Meredith Rosenberg, Kerry-Ann Betton Stimpson, Rekha Thomas, Patrick Ward, Bradley Keenan ??, Melissa Kandel, Christina Hager, Roshni Wijayasinha, CM, MBA, and Arnav Sharma. #CMO #PursuitPR #csuitecomms https://lnkd.in/gh6byThs

Just published on Forbes for Forbes Communications Council: Making PR A Sales Generator For Your Business When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing. Some have already tried to execute either on their own or with an agency and come to us wondering why they're not seeing the results, and others don't even know where to begin. In either case, a level of structure and purpose is needed. A fresh perspective and a proven methodology can make a big difference. Often, as external advisors, we know our partner's business better than they understand the nuances of ours. We find that most companies have a sense of what they want but not what they need. When executives and their marketing and communications teams confide in us, we're able to get a strong sense of what's working, what's not and what needs to be explored. This article explains how PR professionals can help you structure your company's communication strategies and achieve better results. Authored by Rachel Gerber Kule #publicrelations #communication https://lnkd.in/eeZPxZef

Forbes asked, we answered. Forbes Communications Council asked about the best ways to optimize online reviews?for your company's SEO. According to our own Rachel Gerber Kule: #5. Work To Build Trust With Customers The best action a business can take to address online reviews is to engage with the customer. This is especially important for negative reviews. Don't try to hide them. Lean into your strengths and acknowledge your weaknesses. Transparency and communication build trust, and integrity is what will allow you to keep your customers. Yes, there are other techniques, but trust is the key. Worth a read for additional insights by Erin Nourijanian, Cynthia Sener, Lauren Pasquale Bartlett, John Schneider, Kurt Uhlir, Toby Wong, CPACC, ADAC Wong, Evan Reiss, Katie Jewett, Mark Rainey, Rekha Thomas, and Melanie De Caprio. #CMO #PursuitPR #csuitecomms https://lnkd.in/gDtXmBsY

As one of our inspiring CEO clients astutely stated, in business, you cannot be stuck in neutral. Complacency allows your competitors to win. When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing. Some have already tried to execute either on their own or with an agency and come to us wondering why they're not seeing the results, and others don't even know where to begin. In either case, a level of structure and purpose is needed. Read more via Forbes Communications Council for perspective from Rachel Gerber Kule #PPRAcademy #ExecutiveCoaching #Csuite

The PPR Academy defines and explains Pursuit fundamentals. For more, please visit the website. https://lnkd.in/emX5sWJf To be effective and comfortable, we find that executives benefit from 1:1 coaching. Our role is to be the rainmaker's best friend.? In this video, Rachel Gerber Kule, Founder, Managing Partner, Pursuit PR explains our approach to executive coaching. #PPR #Pursuit PR #PPRAcademy #Executivecoaching https://lnkd.in/g6BX5dBM