StackAdapt’s Head of Retail Media, Renee Caceres, was recently featured in Retail Brew, where she shared key insights on the growing impact of retail media. Renee dives into how retailers, brands, and customers are evolving in this space—and why retail media is more than just ad placements. Read the full article here: https://lnkd.in/dgsagu4R
Purpose Worldwide
公共关系和沟通服务
Austin，TX 1,513 位关注者
THE brand, growth, PR and marketing partner for the world's top brands, agencies, AI and tech firms, NGOs and trade orgs
关于我们
Purpose is an award-winning brand and growth advisory and full-service PR and marketing services firm that serves the world's most purpose-driven brands and agencies, AI and technology companies, NGOs and trade organizations. We drive awareness, influence, growth, and exits for our commercial clients and help power our non-profit clients' important global missions, advancing business and culture. Our AI practice, which is growing rapidly, serves transformational, consumer, enterprise and conversational AI companies and investors like AI.Reverie (acquired) BrightAI, Cognitive Scale (acquired), Monta Vista Capital, Neuralogics, Openstream, and X/Y Retail. Our Brand and Advertising practice services clients like Lowe's, Salesforce, Reach Mobile, Quan Media Group, WPP, AppLovin, Cohora, Connatix, Habu, Jebbit, Reset Digital, Kiswe, SafeGuard Privacy, StackAdapt, XR and Wurl. Our growing PurposeTech (Climatetech, Healthtech and Pharmatech and News and Disinformationtech) practice serves clients like GARI and our partner, Molly Wood Media, HealthChampion, HealthClicks, PersonalRX and Ad Fontes Media. Our NGO and trade organization work spans BRIDGE, Civics Unplugged, Global Adaptation and Resilience Investor Working Group (GARI), Gun Safety Alliance, International Panel on the Information Environment (IPIE), "The Pope is Hope" campaign, Together for Safer Roads, The Trust Project, USAFacts, and several advertising trade organizations, including DMA, DAA, IAB, IAPP, NAI, and OAAA. Notable client mergers, acquisitions and IPOs have included Ad-Lib.io to Smartly.io, AdColony to Opera Mediaworks and Digital Turbine, CognitiveScale to Tecnotree, Connatix and JW Player, Habu to Liveramp, TVSquared to Innovid and The Trade Desk's IPO.
- 网站
-
https://www.purposenorthamerica.com
Purpose Worldwide的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- Austin，TX
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Brand Strategy、Public Relations、Growth Advisory、Crisis Communcations、Event Strategy and Production、CMO Advisory、CRO Advisory、Social Media Elevation、Content Strategy and Writing、Media Training和Inclusivity Educaiton and Partnership Support
地点
Purpose Worldwide员工
-
Brad Berens, Ph.D.
Strategist, Researcher, Editor, Thought Leadership and Event Expert, Keynote Speaker, Newsletter Creator, and Writer with a Global POV.
-
Jeffrey Hirsch
Executive Leadership / Domestic & International Growth Management / Sales Organization Development / Product Strategy- Go to Market Planning &…
-
Anne Hallock
Retail Media @ Mirakl Ads
-
Hollis Guerra
President of Purpose Worldwide -- Public relations and marketing professional specializing in B2B and AdTech companies
动态
-
Through a new partnership with Scope3, XR Extreme Reach is embedding real-time emissions tracking into its platform—giving advertisers the insights they need to make smarter, more sustainable choices. With AI-powered tools, this collaboration is redefining how the industry approaches sustainability. Read more here: https://lnkd.in/d6xC6Htr
-
-
JWP Connatix has named ad tech veteran John Nardone as its new CEO. A true industry leader, John helped place the first-ever internet ads in 1994, led [x+1] through its acquisition by Rocket Fuel, and scaled #Flashtalking —driving a fivefold investor return before its sale to #Mediaocean, where he later served as President. Now, he’s bringing that same momentum to JWP Connatix to lead its next chapter of growth. Read the full story by AdExchanger:?https://lnkd.in/ghqHG3EN #AdTech #JWPConnatix #LeadershipMoves #CEO #JohnNardone #VideoAdvertising
-
-
The New Orleans Pelicans and Kiswe are debuting their first interactive livestream on the #Pelicans+ app tonight vs the Timberwolves. Fans can chat, vote, react, and even submit videos—all powered by Kiswe’s tech. With broadcasters hopping into the chat each quarter, it’s a new era of fan driven streaming. #PelicansPlus #Kiswe #D2Cstreaming #InteractiveStreaming Read Sports Business Journal article by Rob Schaefer here: https://lnkd.in/grzeT2Xb
-
-
StackAdapt's Head of Retail Media, Renee Caceres, was recently featured in Digiday, where she shared valuable insights on the challenges marketers are facing with retail media spend. Renee discusses the current trial-and-error phase as brands navigate the shift between performance and brand marketing—especially with the rise of CTV for brand awareness. Discover more about the future of retail media and what it means for marketers: https://lnkd.in/erbFazyz
-
-
Covered in MediaPost, a new report from Wurl reveals that the average streaming TV ad load per hour remains steady at 9 minutes across platforms, including premium streamers and FAST networks. In stark contrast, traditional linear TV can feature up to 17 minutes of ads per hour. Wurl highlights that publishers are not increasing ad load, signaling that supply still outpaces demand in CTV. Read the full breakdown here: https://lnkd.in/ezUT8uiT
-
-
Check out Purpose Worldwide founder and CEO's take on SXSW 20025 in this week's PRNEWS' scoop. https://lnkd.in/gSm-cXpw
-
-
Covered in ADWEEK, Tejas Manohar, co-CEO of Hightouch explores Publicis Groupe’s acquisition of Lotame and its far-reaching implications for marketers. While the move strengthens Publicis’ data capabilities, Tejas highlights why it isn’t a cure-all solution for the industry’s evolving challenges. For more on this acquisition and its impact on marketing, read the full article: https://lnkd.in/dHssjxMd
-
-
synseer Breaks the Sound Barrier to Better Health with the Launch of HealthBuds. Read synseer's launch announcement, and if you are in Austin today, register to attend their launch event. (see link in announcement) https://lnkd.in/g7vVXBFZ
-
In a?story for AdExchanger, Richy Glassberg, CEO of SafeGuard Privacy, explains why data minimization is the next big mandate for ad tech and martech—and why most of the industry is dangerously behind. With privacy laws like MODPA, CCPA, and GDPR gaining traction, Richy urges companies to stop hoarding data and start building smarter, leaner, privacy-first strategies. Read the full piece by Allison Schiff here:? https://lnkd.in/gZwtAiqk
-