Purpose Media Group

Congratulations to our President & CEO, Carey Marin, who has just been accepted into CommsConsultants.com, the premier global communications source for business leaders to find pre-vetted, experienced comms pros across all industries. #publicrelations #mediarelations #strategiccommunications #thoughtleadership https://lnkd.in/gxRYW7hr

Why PR Shouldn't Be Complicated: The Problem ?? PR can feel like just another item on your business “to-do” list. But here’s the thing: strategic media relations doesn’t have to be a chore. At?Purpose Media Group, we deliver PR that’s: ??Straightforward ???Results-driven ???Designed for impact Cut Through the Fluff ? Your time is valuable, and so is your media strategy. We focus on?substance, not hype. For?real estate,?finance,?retail and?tech?leaders, strategic media placements can make a real difference. Trust-Building in PR ?? Trust is non-negotiable. We help you: -Build?credibility?with stakeholders -Deliver a?clear, consistent?message -Create a narrative that builds?momentum A Journalist’s Edge ?? As a former journalist, I know what editors look for. We craft media pitches that are?compelling, media-ready, and designed to save you time. Strategic Storytelling ?? Every business has a unique story. The key? Telling it in a way that?captures your value, avoids unnecessary details, and resonates with your audience. Let’s Simplify Your PR ?? Media relations doesn’t have to be complex. With 20+ years of experience,?Purpose Media Group?creates clear, effective strategies that drive real results. Looking for PR that delivers? Let’s talk! ?? #StrategicPR #RealEstateLeaders #MediaRelations #ThoughtLeadership #BusinessStrategy"

~It’s a scenario that happens a lot. A prospective client approaches me with the hope of instant media coverage ?? eager to achieve the visibility of established brands but reluctant to commit to the work it takes to build meaningful media relationships.~ Recently, one such potential client said, “We want coverage like them,” referencing one of my long-standing clients who consistently appears in real estate stories about trends and new developments. That client has invested in a sustained media strategy with me for years, building a strong foundation and becoming a trusted source for industry insights.?? The catch? This prospective client balked at a $5K monthly retainer—despite the fact that this investment would easily result in doubling brand awareness. ????♀? Here’s the reality.?? Media relations is a long game. Each story placed builds on the last, establishing a cadence of steady, intentional coverage. Layer in thought leadership, social media, and occasional paid placements, and you’ll begin to see meaningful results. Becoming a “go-to” media source doesn’t happen overnight, but with an experienced media relations expert, the amount of time it takes can be accelerated, focused and far more impactful. When brands commit to this approach, they become the ones everyone else aspires to emulate. It takes time, yes, but for clients who invest in a strategic, always-on media plan, the rewards are lasting and transformative. And that’s fire.?? #mediarelations #publicrelations #strategiccommunications

Media coverage isn’t rocket science. Not getting media love? Maybe it’s because you’re treating PR like a one-night stand instead of a long-term relationship. ?? #publicrelations #mediarelations

“Why isn’t my story out there?” Ever feel like you’re screaming your story into the void? Yeah, we need to fix that. #mediarelations #publicrelations

The Raleigh Sports and Entertainment District around PNC Arena is set for transformation. Go Canes! #sportsdevelopment #sportsbusiness https://lnkd.in/gYE6BBFS

Don't Miss Out! Get your hands on my FREE media interview guide for real estate creators and influencers! Learn 8 expert tips to ace media interviews and boost your visibility. Download now on my Linktr.ee. Link in bio. #MediaSavvy #InterviewReady #MediaTips #DigitalMarketing #PublicRelations #ContentCreators #Influencers #PRgal

Don't underestimate the power ??of PR. It's a game-changer ?? for your brand: 1. Drive business growth. ?? 2. Gain third-party credibility. ?? 3. No advertising costs. ?? Earned media ?? is the key to building brand awareness without breaking the bank ??. Don't miss out on this priceless opportunity! Ready to elevate your brand with a PR partner? Contact me ??today. #PRPro #PRtips #digitalPR #mediarelations #PRgal #publicrelations #mediarelations #smallbiztips

Steal my strategy for getting media coverage. ???? Trendjacking. Trendjacking is when you take a current affairs topic ?? and relate it to your business or product. ?? Example: Current affairs topic- NAR settlement ?? What I would send to the media: Five tips this local realtor ?? is telling her clients after the NAR settlement. The idea is to be timely. ?Journalists love to localize a national story. Like, share and follow me for more media tips. ??? #MediaTips #mediarelations #mediainterviews #PRtips2024 #PRpro #trendjacking #publicrelations #mediasavvy #PRgal

Traps Reporters Use: Part 2 There are five types of questions a reporter asks. And they’re all traps! ?? Hi, I’m Carey Marin, a former journalist turned PR pro here to give you all the tips on how to become media savvy ???, but first like and follow me. Once you learn how to handle trap questions, they give you the best opportunity to get your message across! ???? The next trap is the Iffy question. A reporter ??wants you to speculate ??on something that may or may not happen in the future. You have no idea what the future holds and that’s exactly how you respond. “I can’t speculate on the future but what I can tell you is… If you feel strongly about the answer you can also say, “I don’t see that happening,” or “That’s not going to happen.” And then bridge ??to the issue in the question. Here’s an example: What will happen if your company doesn’t turn a profit? “I don’t see that happening but what I can tell you is our revenue is strong and here’s what we’re doing to make sure we are profitable this year and beyond.” Stay tuned for more trap questions and insights on media interviews. And let me know if you’ve ever been trapped by a reporter. #mediarelations #publicrelations #mediatips #PRtips #PRpro #PRgal #mediasavvy #mediainterviews #trapquestions