Purpose Brands, LLC

We're in this together! Our board co-chair Chuck Runyon takes the stage next week with Liz Clark at The HFA Show 2025, hosted by Health & Fitness Association (formerly IHRSA). From the importance of essential status for fitness to making personal health and wellness accessible for people and communities worldwide, expect a lively, engaging conversation about the future of the fitness industry. #fitnessisessential #healthandwellness #fitness #globalwellness #HFA

"The power of strategic fit: when maximizing company value for the benefit of all stakeholders is the right objective." Chuck Runyon, our board co-chair, sat down with Harvard Business Review, revealing the ways strategic fit helped a single fitness center become the world’s largest portfolio of purpose-driven health and personal care franchise brands. From co-founder of Anytime Fitness to serving as CEO of Self Esteem Brands (SEB), Chuck shares the SEB case study, how aligning with seven strategic factors—the mental model, purpose and ambitions, stakeholder value creation, macro forces, markets and products, competitive advantages and the operating model—unleashed the company’s collective strengths, positioning it as an extraordinary global organization that ultimately merged in 2024 with Orangetheory Fitness to create Purpose Brands, LLC. As we look to the future of global wellness, it's a fascinating chapter in our company's origin story. #HBR #franchising #fitness #fitnessisessential #healthandwellness?#strategicfit https://lnkd.in/gj5PUTFm

A nice way to end the month: our board co-chairs Chuck Runyon (co-founder, Anytime Fitness and Self Esteem Brands) and David J Long (co-founder, Orangetheory Fitness), plus our CEO Thomas Leverton, sat down with HFA CEO Liz Clark for a conversation about mergers in the fitness and wellness sectors. They also share their collective vision for the future of fitness as key to wellness, longevity and wellbeing; the advantages of merging into Purpose Brands; and our mission to make wellness services accessible to people and communities worldwide. Catch the full episode of Shorts with Liz Clark, now live on the HFA channel on YouTube! #fitness #fitnessisessential #purpose #healthandwellness #longevity #franchising #HFA #MADJV

Best-in-class franchising workforce practices make all the difference, especially when the franchise brand's purpose is to deliver exceptional fitness and wellness services. Matthew Stanton, our chief development officer, spells out the case for workforce stability and efficiency in the latest issue of Franchising Magazine U.S.A. We're deeply proud of our shared services model that helps our franchisees across our entire portfolio of fitness and wellness brands deliver exceptional work and member experiences in their clubs and studios worldwide. If you're looking to invest in franchising, let us know! #franchising #fitness #healthandwellness #workplaceculture #fitnessisessential #workforce https://lnkd.in/gMdQ7gSy

Our portfolio continues to set the highest bar for accessible fitness & wellness services worldwide! This week, Orangetheory Fitness was named the 2025 Global Franchise Best Fitness Franchise at the International Franchise Association Convention in Las Vegas. Meanwhile, Anytime Fitness was named Best EMEA Fitness Franchise at the Beyond Activ EMEA Summit in Riyadh. Congratulations to our teams and franchise owners to bring these brands to life each day and help people worldwide on their personal wellness journeys! #fitness #fitnessisesential #healthandwellness #franchising #orangetheory #anytimefitness #globalfranchising

Our franchise owners are at the heart of our brands, the front lines as we aspire to ensure fitness & wellness services are accessible for individuals and communities. We are thrilled and honored to see franchise owners from across very brand in our portfolio named as 2025 Franchisees of the Year by the International Franchise Association! Orangetheory Fitness: Colleen O’Ferrall-Jones Waxing The City: Seth Vibbert, Carla Vibbert Anytime Fitness: Luke Andrus, John Witzke The Bar Method: Helen Y. Liu Basecamp Fitness: Martin Lebrun, Monica Holguin, Fernando Ibarra Congratulations to all of you! #ifa #franchising #franchise #fitness #fitnessisessential #healthandwellness #purposedriven #foreverforward

This week: we’re delighted to have Sander van den Born MBA & Jarett Perelmutter representing Purpose Brands on stage at Beyond Activ #EMEA in Riyadh! We’re growing the reach of our Orangetheory Fitness & Anytime Fitness across the entire Middle East region as we work to make personal health and wellness accessible for people worldwide. It’s never been a better time for wellness franchising! Hear Sander & JP on stage, then stop by the booth to learn more about Orangetheory Fitness, Anytime Fitness and The Bar Method, and our shared vision to empower individuals and communities to live healthier, more vibrant lives. Thank you, Beyond Activ for having us! #foreverforward #beyondactiv #riyadh #anytimefitness #orangetheory #thebarmethod #barre #saudiarabia #EMEA #healthandwellness #globalwellness #franchising

It’s a red wave! Our Purpose Brands employees in Minnesota, Boca Raton, Seattle and even remote showed up in force Thursday for National #WearRedDay, in honor of American Heart Month. Fitness and wellness are essential to heart health! #fitnessisessential #fitness #healthandwellness #americanheartmonth #heartmonth #wearredday

Two impressive grand-opening milestones this week for the Anytime Fitness brand: our 100th club in Mexico and 50th club in Delhi! Congratulations to our Anytime Fitness Mexico and Anytime Fitness India franchise owners—let’s keep growing with purpose! #fitness #fitnessisessential #franchising #mexico #india #anytimefitness #foreverforward #purposedriven #healthandwellness

An impressive hat trick to kick off the new year: Congratulations to Orangetheory Fitness (#73), Anytime Fitness (#82 - its 20th consecutive year on the list) and Waxing The City (#497) for their rankings on the 2025 Entrepreneur Media Franchise 500! It's good to be recognized for excellence in franchising. There's never been a better time right now to be in wellness franchising. Join us! #fitness #entreprenuer #franchise500 #anytimefitness #orangetheory #waxingthecity #waxing #healthandwellness #fitnessisessential #franchising