PurpleLab

PurpleLab announces Series B funding round led by Primus Capital Funds (Primus Capital), joining existing investor Edison Partners. The investment highlights PurpleLab’s growing role in simplifying the access to and interpretation of Real-World Data across the healthcare continuum. https://bit.ly/3RJrYio #RWD

Is your NPI list falling short? Want to show your clients real value? Here are 3 ways to go beyond the basics: 1?? Clean up the list 2?? Expand the list 3?? Create a consumer strategy PurpleLab’s HealthNexus uses 330M+ health insurance claims data to clean, expand, and enhance your NPI lists. Let us handle the heavy lifting for you so you can impress your clients! ?? Want to learn more? Check the comments below and reach out today! #Healthcare #NPI #Targeting #PurpleLab #HealthTech #DataDriven #CustomerSuccess #HealthNexus

Clinical trials are the backbone of medical innovation, but why are 90% of them still delayed or underperforming? We need faster, smarter, and more representative trials. The data exists; we just need to learn to use it more effectively. Designing clinical trials that are both scientifically rigorous and operationally feasible remains a major challenge. Underrepresentation of diverse populations, site and investigator initiation issues, and slow patient recruitment are just a few of the roadblocks clinical development teams face. ?? Yet, patients with life-threatening conditions can’t afford to wait. ? The solution isn’t more data—it’s better insights. Understanding real-world patient journeys, social determinants of health, and provider dynamics is the key to unlocking faster recruitment, more effective protocols, and improved outcomes. Smarter trials aren’t just possible: they’re necessary. The question is, are we ready to rethink how we plan and execute them? #ClinicalDevelopment #RealWorldData #ClinicalTrials #HealthcareInnovation

Heading to POSSIBLE 2025 in Miami? Let's connect! ?? Are you ready to elevate your healthcare marketing strategy? ?? PurpleLab is bringing actionable real-world data to help you optimize campaign planning, audience targeting, and measurement like never before. Book a meeting with our experts at #Possible2025 from April 28-30 and discover how we can help you: ??? Assess market opportunities ?? Build custom audience segments ? Maximize reach and engagement ?? Track campaign performance with precision Schedule your time now to secure a spot with our team: Isabelle Cohen, Kyle Armstrong, Scott Vinyard, Theodore Sweetser, Robert Lich, Scott Ronay and Lauren Rosenberg! ?? https://lnkd.in/dxnfPzb9 #HealthcareAnalytics #Possible2025 #RealWorldData #HealthcareMarketing #CampaignSuccess #AudienceTargeting

?? Not all data partners are created equal. When it comes to healthcare analytics, choosing the right partner can mean the difference between informed decision-making and wasted resources. So, what should you look for? ? ?? Comprehensive coverage & depth – A trusted data partner provides national-scale insights, covering patients, providers, and payers. ?? Diverse data sources – The more perspectives, the clearer the picture. ?? Best-in-class security – Safeguarding patient data privacy is non-negotiable. ?? Regular updates – Stale data = bad decisions. Timely refreshes are key. ?? Flexibility & self-service – You should be able to access and analyze your data on demand. Still searching for a data partner that checks all the boxes? It’s time to explore PurpleLab! ?? Check out the full checklist in the comments to make smarter, data-driven decisions. #HealthcareAnalytics #DataDrivenDecisions #RWD #RWE #PurpleLab

With Robert F. Kennedy Jr. leading HHS, the future of pharma marketing could be drastically impacted—from regulations around DTC advertising to drug pricing strategies and preventive health initiatives. What does this mean for your marketing strategy? Theodore Sweetser from PurpleLab and Lauren Salerno Kushner from MiQ dive into the key changes on the horizon and what pharma marketers should do now to stay ahead. ?? Thanks, The DHC Group, for sharing our insights with your audience. ?? #HealthcareMarketing #PharmaMarketing #RFKJr #HHSLeadership #DrugPricing #DTCAdvertising #HealthPolicy #MarketingStrategy

?? 90% of clinical trials fail to hit their timelines. Poor site selection is often to blame. The problem? ? Sites lack the right patient population ? Investigators don’t have the necessary experience ? Recruitment struggles delay enrollment But there’s a smarter way. Data-driven site selection can optimize participation, improve retention, and reduce costly delays. At #PurpleLab, we leverage real-world data and real-world evidence to: ? Identify high-performing trial sites ? Pinpoint investigators with proven experience ? Enhance diversity & representation in clinical research Choosing the right site can mean the difference between delay and discovery. ?? Let’s accelerate innovation in clinical trials. ?? Check out our playbook to learn more. https://lnkd.in/d6XkkVRP #ClinicalTrials #RWE #RWD #SiteSelection #HealthcareInnovation #PurpleLab

?? The clock is TikTok(ing) on healthcare advertising. With TikTok’s uncertain future in the U.S., healthcare marketers are re-evaluating their social media strategies. If TikTok goes, where should your ad dollars go? ?? ?? Meta Reels is a natural shift, with similar short-form content and a younger demographic. Plus, Meta’s ad targeting options provide powerful audience segmentation. ?? YouTube Shorts is another strong alternative, though first-party data limitations may impact audience reach. One thing to consider, though: ? More impressions do not necessarily equal increased spending! ? A well-targeted campaign means you don’t have to dramatically increase your budget to maintain engagement. ?? Hyper-targeted audiences are the key, and that’s where PurpleLab comes in. ?? With data-driven insights, we help healthcare advertisers connect with the right HCPs and consumers, regardless of platform shifts. Is your team rethinking social ad strategies? Let’s talk. ?? https://lnkd.in/d6SS8BAf #HealthcareMarketing #DigitalAdvertising #TikTokBan #TargetedAdvertising #PurpleLab Isabelle Cohen

?? HIMSS 2025 is here! Are you ready? From March 3-6, swing by booth 757 at The Venetian Convention and Expo Center in Las Vegas and join the #PurpleLab team in talking all things healthcare analytics, price transparency with Payerset, data-driven insights, and smarter decision-making. Stop by to see how our real-world data solutions can help you: ? Unlock deeper healthcare market insights ? Demo our new price transparency solution ? Drive smarter, data-backed strategies ?? Comment below so we can meet up!? #HIMSS25 #HealthcareInnovation #HealthData #PurpleLab #RWD #pricetransparency

?? Pharma marketers: Can you maximize ROAS while protecting patient privacy? It’s a tricky balance, but we’ve got you covered. ?? With privacy regulations evolving, healthcare advertisers must adapt. But how do you ensure compliance without sacrificing audience targeting and performance? We teamed up with DeepIntent to break it all down in our latest webinar ??https://lnkd.in/dGWcJs73 Watch now to get expert insights, actionable strategies, and the latest updates to future-proof your media buys. AdExchanger Alyssa Boyle Theodore Sweetser Andrew Lucking Yashina Burns