Purple Strategies

As Stephen Smith notes in the latest edition of Purple Point, pharmaceutical, food, chemical and agricultural companies are set to face intense scrutiny under an alliance between Robert F. Kennedy, Jr. and President-elect Trump. This administration is set to drive disruptive changes in health policy, impacting multiple industries. Simply put, relying on “trust the science” won’t cut it anymore. Read the article and subscribe to Purple Point here: https://lnkd.in/gYaW9fRU.

Winning campaigns run on wedge issues that unify their base and divide their opponents. RFK Jr.’s “Make America Healthy Again” platform provides a roadmap full of wedge issues for a Republican-led Washington in 2025 and beyond. Stephen Smith shares what companies can do to protect their license to operate in the current political moment: https://lnkd.in/gYaW9fRU.

The numbers confirm that Make America Healthy Again’s issues are no longer niche worries but mainstream concerns across the political spectrum. For data on the informed public’s perceptions of MAHA and to see Stephen Smith's deep dive on how companies can address this change in opinion, go here: https://lnkd.in/gYaW9fRU.

?? ???????? ???? ??????????: What RFK Jr. and MAHA Means for Your Business — By Stephen Smith, Partner ? ?? ?????????? ???? ????????????????: RFK Jr. and the Make America Healthy Again platform’s criticism of “big” pharma, food, chemical and agriculture resonate broadly with Americans, tapping into a public perception that corporations have contributed to a wide range of adverse health outcomes. ? ?? ???????? ??????????: Given how polarizing and personality-driven today’s political issues have become, in a recent survey of the informed public, we tested arguments on key MAHA positions both as coming from RFK Jr. and as standalone concerns—and the results were surprising. When we attribute the arguments to him, we found that his position ?????? ???????? ?????????? ?????? ???? ????. ? ?? ?????? ?????????? ???? ????????: Corporate leaders can’t rely on elite media fact checking or standard corporate counter arguments—if they ever could. "Trust the science" is no longer a credible argument. For public health organizations to defend their license to operate, they cannot re-tell the same story better. They need a better story to tell. ???? ?????? ???????? ??????????, ???? ?????????? ??????. Get The Point? Read more and subscribe here: https://lnkd.in/gYaW9fRU

Yesterday, the nation decided. Last week, Purple founder and Republican strategist Alex Castellanos speculated on corporate America under a second Trump term. For big business, the game is about to change. How will your company navigate this new era of American populism? T-minus 75 days. Get ready. https://lnkd.in/ekFhqy9U

No matter which presidential candidate wins today's election, American solidarity has already lost. For corporations, divisive politics is an opportunity to lead as a unifying force. Transcend politics, advises Purple founder and veteran Republican strategist Alex Castellanos. It’s not the company’s job to take a side. Its job is?to deliver on stakeholder promises.

?? ???????? ???? ??????????: Harris Wins: What Now? by Purple Senior Advisor and veteran Democratic Strategist Donna Brazile: https://lnkd.in/gJ26eGYw ?? ?????? ???????????????? ??????????: On Friday, our Alex Castellanos shared what businesses should prepare for if Donald Trump wins the White House: https://lnkd.in/geu-y_Es ?? ?????? ?????????? ???? ????????????????: A Harris win will signal the end of business as usual. For corporations that have oversold their social and economic impact, the bill has come due. Anticipate a broad array of new policies that champion Harris's equity agenda. ?? ?????? ?????????? ???? ????????: Play offense to defend your license to operate. Rather than?viewing the Harris administration as a regulatory challenge, savvy organizations will seek out?partnership opportunities. Corporations that position themselves as collaborators will be best equipped to influence policy. ?? ?????? ???????????? ????????????: ? Identify any overlap between?corporate initiatives and Harris’s priorities. Communicate proactively. Alignment is only as valuable?as it is recognized. ? Expect regulations that reduce consumer exploitation and boost corporate accountability. Adjust now or pay later. ? Harris voters want economic security, sustainable energy, and fair labor. Companies?working towards these goals will be lauded as part of the solution, not the problem. Get the Point? Subscribe to receive the Purple Point to your inbox: https://lnkd.in/eRhcBKGg

?? ???????? ???? ??????????: Trump Wins: What it Means for Corporate Reputation by Alex Castellanos: https://lnkd.in/ekFhqy9U ?? ?????? ?????????? ???? ????????????????: The political calculus has changed. A decade of Trump and Trumpism has untethered the two-party system from its legacy narrative of big business against big government. An increasingly populist electorate now responds to a new threat: both juggernauts working together to suppress the freedoms of the working-class. ?? ?????? ?????????? ???? ????????: Regulators and legislators are no longer the exclusive rights holders to a business's license to operate. As populism shuffles the deck on the institutional brokers of power, companies will need to court the average Joe who feels disenfranchised by the current system. Companies can build reputational equity with a diverse class of stakeholders by centering integrity – not just because it’s morally good, but because it’s also good for business. ?? ?????? ???????????? ????????????: Both Donald Trump Republicans and Bernie Sanders Democrats are galvanized by the same core set of American values. To protect your company’s enterprise value: ? Stay out of divisive issues as a company. Instead, encourage employees to engage with politics as individuals. ? Lead irrespective of electoral outcomes. Corporate decision-making should transcend, not react, to politics. ? Prepare for populism. Power will swing from businesses to consumers, introducing a challenging new business environment. You need to be ready. Get the Point? Subscribe to receive the Purple Point to your inbox: https://lnkd.in/eRhcBKGg

Using AI, it took us one minute to generate an ad for plaintiffs seeking to bring a class-action lawsuit against a toothpaste manufacturer. The Good News: 0% of people were affected by the harmful ingredient in this fake toothpaste. We made it up. The Bad News: 42% of those surveyed believed the ad's credibility. It's really this easy to distort?people's perceptions of reality and torpedo a company's enterprise value. Your corporation could be next. It’s exactly why an always-on reputation strategy is your best defense against harmful misinformation. Because if you’re not proactively telling your own story, who else is? Subscribe to the Purple Point here for more insights: https://lnkd.in/eRhcBKGg

It’s not easy for companies to navigate their role in societal issues, and the shift in activity around diversity, equity and inclusion (DEI) proves it. These decisions not only shape corporate reputation but can also have an impact on enterprise value. ?? ???????? ???? ??????: Purple Strategies’ polling shows more than a third (37%) of the informed public is aware of companies walking back DEI policies in response to recent pressure, most notably from right-wing activist Robby Starbuck. ?? ???????? ???? ??????????: The recent wave of anti-DEI activism, particularly from the right, signals that companies must recognize a new and expanding fault line in societal and political issues. This isn’t just a Robby Starbuck problem; it reflects a broader shift in how companies manage reputation, as both sides of the political spectrum now actively scrutinize corporate values and actions. Purple Strategies’ Diana Muggeridge explains ???????? ?????????????????? ???????????? ???? to navigate the competing interests of activist pressure campaigns. See Diana's full article here: https://lnkd.in/eWKmxg4v