purple path

Exciting week (and not just because it's Thanksgiving ??). We sent David Miller to Y1's Stuttgart office for two upcoming videos: a brand video featuring CEO Armin Dressler and a #PIM / #PXM video with expert Marc Kulow. Huge thanks to the Y1 team for the warm welcome. You made Dave feel right at home! ?? And a big shoutout to the oh boy! film crew for bringing their sharp eye and professionalism to the set.?? #GTM #VideoContent #Content #VideoShoot #BrandVideo #Marketing

On a recent episode of growth path, we were joined by Brooke B. Sellas, Founder and CEO of Bsquared, Top 100 CMA Influencer 2024, and Adjunct Lecturer at UC Irvine and Baruch College, to dive into the power of social listening and how brands can level up customer care through social media. From retaining customers to quantifying impact with data, Brooke shares strategies that make social media conversations count. Dig in: ?? Youtube: https://lnkd.in/dd3_4hAK? ??? Spotify: https://lnkd.in/dgJVbb4K? ?? Apple Podcasts: https://lnkd.in/dd2mdSNU #SocialMedia #MarketingStrategy #CustomerSuccess #Acquisition #Retention

This time on growth path, Donna Mostrom, Founder of Damn Smart Marketing, LLC, joined Andy Culligan to dive into the art of working with family, knowing your audience, and learning when to say, “no, it’s not a good fit.” From navigating customer research to growing a business, this episode is packed with insights you gotta hear. Get it all, here: ?? Youtube: https://lnkd.in/d55Y_NnB? ?? Spotify: https://lnkd.in/dAZRfvbE? ?? Apple Podcasts: https://lnkd.in/dEM6xCbu #marketing #content #business #B2B #SaaS

Happy to have had Gianna Scorsone, Co-founder of Champion and Board Director at READ 718, on the podcast. In this episode of growth path, host Andy Culligan and Gianna covered the power of leveraging existing customers to drive growth. Listen in! ?? Youtube: https://lnkd.in/dp6BM5Vd ? ?? Spotify: https://lnkd.in/dpUnywEc ?? Apple Podcasts: https://lnkd.in/d-T_7CMK #GTM #CustomerSuccess #CustomerLedGrowth #B2B #SaaS

Some of the most successful companies around focus heavily on agility, data-driven decisions, and customer-centric strategies. Here's a list of companies doing these things well. ?? Agility and data-driven decisions HubSpot constantly monitors traffic, engagement, and customer interactions, adjusting their content strategy and campaigns to meet evolving needs. Zoom, after thriving during the pandemic, adapted by focusing on hybrid work solutions, demonstrating their ability to evolve with market demands. ?? High-value content Salesforce created Trailhead, a free learning platform that educates users and builds loyalty. Slack shares articles and tips on team collaboration, positioning itself as a thought leader in remote and hybrid workspaces. ?? Omnichannel experiences Snowflake has positioned itself as an authority in big data through high-quality thought leadership and community engagement. Intuit Mailchimp combines tools, resources, and an active online presence to provide a unified and impactful brand experience. ?? Personalization Amazon uses data to personalize product recommendations, streamlining the buying process. Adobe delivers dynamic, user-specific website experiences based on visitor profiles, aligning offers with individual needs. ?? Thought leadership Klaviyo publishes deep, educational content for e-commerce businesses, positioning itself as a trusted partner. Gong combines AI-driven insights with data-rich content, hosting webinars and events to elevate sales enablement practices. Find inspiration in the above, and always seek to improve. Want to learn more? Go here -> https://lnkd.in/dvWxufT6 #GTM #Agility #Data #Content #Omnichannel #Personalization #ThougthLeadership

Selecting a GTM partner can make or break your growth strategy. Does your B2B SaaS need the agility and creativity of a small, focused team, or the vast resources of a larger firm? Smaller teams bring: ? Speed and adaptability ?? Innovation and personalized strategies ?? Cost-effective solutions Larger firms offer: ?? Comprehensive services ?? Established reputations ?? Extensive resources The choice depends on your goals, budget, and culture. Read our blog to learn the pros and cons of both, helping you find the perfect fit for your brand? ?? Get it here: https://lnkd.in/g-7-b84s #B2B #SaaS #GTM #GoToMarket #Scaling

Planning to just wing your go-to-market (GTM) plan in 2025? Yeah, it's probably not the best approach. Here’s what happens when companies neglect the strategy: ??♂? Misaligned sales and marketing teams ?? Ineffective targeting ?? Longer sales cycles ?? Inconsistent messaging ?? Inability to scale Growth will expose nasty cracks in your business. The bottom line: A proper GTM strategy isn’t optional, it’s the foundation for growth, alignment, and long-term growth. Learn how to master your 2025 GTM: https://lnkd.in/dhgiFuj4 #GTM #Scaling #Alignment #B2B #SaaS #CRO

A new podcast episode is LIVE! We brought Andrei Zinkevich, Co-founder of FullFunnel.io, onto growth path to chat through sales and marketing strategies for the tech sector. With host Andy Culligan, they covered a lot of ground, from scaling high-volume SaaS to building TAM lists and 1-to-1 outbound strategies. Its really got it all. Dive in: ?? Youtube: https://lnkd.in/diHMzqDM? ?? Spotify: https://lnkd.in/d2wCM5kM? ?? Apple Podcasts: https://lnkd.in/dWRu6E9E #ABM #Sales #Marketing #Tech #Outbound

It's important to know your "sweet spot". Ohad Hecht, CEO of Emplifi (and former CEO of Emarsys), explains knowledge, passion, and performance in his role within the SaaS Industry. Get the whole podcast, here: ?? Youtube: https://lnkd.in/gStMHfFN ?? Spotify: https://lnkd.in/gk3gAPvg ?? Apple Podcasts: https://lnkd.in/gSYTvr2U #B2B #SaaS #CEO #Martech #GTM

Last week, the team touched down in #Berlin for onboarding with Y1! We’re on a mission to build out their GTM strategy and support the company in hitting its revenue goals for 2025. From RevOps and Digital to Positioning, Messaging, and Content Strategy, we’re geared up to make impactful changes. A huge thanks to Armin Dressler and team for an incredible day (and more that have followed) of transparency and goal-setting. Here we go! ?? Andy Culligan Markus Reutner Balázs Kovács David Miller Exuberance Agency Siccma Media GmbH #GTM #B2B #Marketing #GTMTeam