What should be the focus of the marketing industry in 2025? Our Co-Founder, Martyn Sibley shares his thoughts on what direction the industry should take ?? When planning your marketing plans for the new year, make sure you don't forget about 24% of the population! ?? ____ Learn more about our services and how we could help you here: https://lnkd.in/eZuXB5Xx VD: Clip from a vlog where Martyn is talking to camera. He's a white man with short brown hair, he's wearing a blue polo shirt and is sitting on his powered wheelchair. #MarketingIndustry #InclusiveMarketing #DisabilityAwareness #Inclusion #DisabledCommunity #PurplePound
关于我们
Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community. 22% of the UK population is made up of people living with a disability, thats more than 14 million people in the UK which, comparatively is a HUGE demographic. Yet just 0.06% of adverts feature disabled people... The community wants to be marketed to, to see relatable adverts and to be seen, heard and valued as consumers. At Purple Goat we are passionate about educating and connecting brands with the $8 trillion global disability market. Nothing about us, without us! Listen to the community and get REAL business results.
- 网站
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https://www.purplegoatagency.com
Purple Goat Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- London
- 类型
- 私人持股
- 创立
- 2020
- 领域
- marketing、advertising、influencer marketing、disability community、inclusion、social media、inclusive marketing 、content creation、paid media、accessibility、strategy、campaign management、insights、research、consultancy和training
地点
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主要
GB,London
Purple Goat Agency员工
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Martyn Sibley
?? Social entrepreneur (Inc. Purple Goat) ???? Business advisor/NED ?? Envisioning a fully inclusive world ?? Writer and content creator
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Dom Hyams
Global Client Director at Purple Goat Agency | Marketing | Inclusion | Accessibility
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Luke H.
Accounts
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Dan Wilcox
Chief Operating Officer at Purple Goat
动态
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Is Australia banning teens from social media? ???? Find out on today's newsletter, including the latest news from Instagram, YouTube, and Cadbury UK's Christmas ad that is becoming everyone's favourite! #Newsletter #MarketingNews #SocialMediaNews #InclusiveMarketing
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The disabled community exists all year long ?? Including the disabled community is not a ‘tick a box’ exercise, it should be a long-term commitment! ____ VD: Meme image showing an image from Wicked, the film at the top, with two characters looking at something ahead of them with interest. There is some text that says ‘Me and bestie admiring a brand including the disabled community’. At the bottom there’s an image from Galdiator II with two characters fighting. There is some text that says ‘Us looking at the same brand forgetting about disability the next month’. #MarketingMeme?#InclusiveMarketing?#Disability?#DisabledCommunity?#DisabilityAwareness?#DisabilityHistoryMonth?#MarketingAgency #Wicked #GladiatorII
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After you answer the poll, go check out this to find out the answer: https://lnkd.in/eycHY3tn ????
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A Disabled model's thoughts on the fashion industry ?? A couple of months ago we went to #LondonFashionWeek to see what people thought about the fashion industry and its inclusion efforts, the general answer was that the industry had a lot of work to do. In the process we couldn't find any disabled models, but luckily Sally, from Zebedee, was able to share her experience in the industry. You don't want to miss it ?? ____ VD: Video call with Amanda and Sally. Amanda is a Latina woman with dark hair, glasses and a beige cardigan. Sally is a white blonde woman wearing a black top. #Fashion #Inclusion #InclusiveMarketing #DisabledCommunity #DisabilityAwareness #InclusiveFashion
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What are Creator Insights? And why are they ESSENTIAL in Influencer Marketing? ???? In this new episode of The Purple Goat Podcast, Dani Roberts and Steph Smith tell you all about creator insights, how we use them, and why you should add them to your marketing activities! ?? Watch or listen to the full episode on YouTube or Spotify (links in the comments below) ____ VD: Dani and Steph are in this episode. They are filming in a podcast studio and sitting next to each other. Dani is a white blonde female with glasses, she is wearing a black jumper. Steph is a ginger white woman wearing a white jumper. ?? Do you want to know how we can help you on your inclusion journey? Let's have a chat! [email protected] #PodcastClip #MarketingPodcast #Insights #InfluencerMarketing #MarketingAgency #InclusiveMarketing
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HAPPENING THIS THURSDAY ?? Register today: https://lnkd.in/eGStCVTp #Webinar #MarketingWebinar #Inclusion #InclusiveMarketing #DisabilityAwareness
DON'T MISS OUT ?? We have a new webinar next week that you're going to love... Global Client Director, Dom Hyams, and Senior Account Manager, Beth Forsyth, will be offering you the inside scoop on what we've learnt on our journey working with some of the biggest brands in the world. We'll cover subjects including: - Why Inclusive thinking and activation is so valuable ?? - What's worked for us over the last twelve months ?? - Common misconceptions and pitfalls ?? - Where we see the industry going into 2025 ?? - How to naturally start 'getting it on' your media plans ?? ?? Date: Thursday, 21st November ? Time: 3:30pm (GMT) ?? Location: Zoom (the link will be sent to you 3 days before the event) ?? REGISTER HERE: https://lnkd.in/eX6CqDTj See you there! ___ ID: Image promoting the next webinar by Purple Goat. The title is 'Inclusion is sexy. Let's get it on...(your media plans)'. It's on the 21st November, at 15:30 (3:30PM) GMT. #Webinar #MarketingEvent #OnlineEvent #MarketingAgency #QandA #InclusiveMarketing #FreeWebinar
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It's the start of Disability History Month and we have some great news this week ft Primark, Transport for London, and our first Christmas ad of the season from Boots UK ?? Check everything below! #Newsletter #MarketingNews #SocialMediaNews #InclusiveMarketing #MarketingAgency
Inclusive Marketing News Recap: 14th November 2024
Purple Goat Agency,发布于领英
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DON'T MISS OUT ?? We have a new webinar next week that you're going to love... Global Client Director, Dom Hyams, and Senior Account Manager, Beth Forsyth, will be offering you the inside scoop on what we've learnt on our journey working with some of the biggest brands in the world. We'll cover subjects including: - Why Inclusive thinking and activation is so valuable ?? - What's worked for us over the last twelve months ?? - Common misconceptions and pitfalls ?? - Where we see the industry going into 2025 ?? - How to naturally start 'getting it on' your media plans ?? ?? Date: Thursday, 21st November ? Time: 3:30pm (GMT) ?? Location: Zoom (the link will be sent to you 3 days before the event) ?? REGISTER HERE: https://lnkd.in/eX6CqDTj See you there! ___ ID: Image promoting the next webinar by Purple Goat. The title is 'Inclusion is sexy. Let's get it on...(your media plans)'. It's on the 21st November, at 15:30 (3:30PM) GMT. #Webinar #MarketingEvent #OnlineEvent #MarketingAgency #QandA #InclusiveMarketing #FreeWebinar
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How accessible is Manchester? ?? Today is #PurpleTuesday and it's a day to raise awareness of the accessibility of businesses and public spaces! For today's vlog we visited Manchester and explored some of the city's trendiest spots, featuring Pollen Bakery, THE ALAN and more..., while checking out how accessible they really were ?? Remember that the #PurplePound is the spending power of disabled people and their families, and it's around £274 billion per year in the UK alone. Is your business missing out on this by not being accessible?! If you want to learn how to make your business more inclusive and accessible, reach out to us today ?? https://lnkd.in/e4eNp3p9 ___ VD: This vlog shows some clips of Dom walking around Manchester checking the accessibility of different spots. He is a white male with dark facial hair, glasses, a blue jumper and a grey and green cap. He's on his powered wheelchair. Amanda is filming him. Carmen is talking to Dom at one point, she's a white female with blonde hair, and is wearing a black jacket. #DisabledCommunity #Accessibility #Inclusion #InclusiveMarketing #DisabilityAwareness Purple Tuesday Dom Hyams Amanda Codea Carmen de Castro